Irvine "Irv" Robbins (born December 6, 1917 in Winnipeg , Manitoba , Canada; † May 5, 2008 in Rancho Mirage , California , USA) was a co-founder of the Canadian-American ice cream parlor chain Baskin-Robbins .
Robbins was born in Canada in 1917 to a dairy farm and ice cream parlor owner. His father, Aaron Ernie, ran the ice cream parlor under the name The Olympic Store in Tacoma , Washington . Even as a teenager, Robbins worked in the ice cream parlor.
In 1942 he met Burt Baskin , who married his sister Shirley Ernie. The two quickly became friends.
After Robbins served in the United States Army in 1945 , he founded his own ice cream parlor Snowbird Ice Cream in Glendale, California . Four more followed. In 1948 he teamed up with Burt Baskin, who started out with three stores. Since the newly established shops were taking up more and more time, the two company founders decided to run the shops as a franchise company. You were one of the first to come up with this business idea. The success of the ice cream chain is based on the daily change of ice and the "invention" of new types of ice cream.
In 1953 the company took on the name Baskins-Robbins. The order of the names was determined by tossing a coin . In 1967 the company was sold to the United Fruit Company for $ 12 million . About six months later, Robbins partner dies of a heart attack . Robbins himself stayed with the company for another eleven years and retired in 1978.
Robbins died on May 5, 2008 after a long illness. He leaves behind a wife and three children. One of his sons, John Robbins , defied family tradition. He became a vegan and author of the 1987 book "Diet for a New America: How Your Food Choices Affect Your Health, Happiness and the Future of Life on Earth". He then founded the non-profit organization " EarthSave ".
- Obituary by Baskin-Robbins (PDF; 28 kB; English)
|BRIEF DESCRIPTION||Canadian-American entrepreneur and co-founder of Baskins-Robbins|
|DATE OF BIRTH||December 6, 1917|
|PLACE OF BIRTH||Winnipeg , Canada|
|DATE OF DEATH||May 5, 2008|
|Place of death||Rancho Mirage , California , USA|