Brewery Gebr. Maisel

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Brewery Gebr. Maisel KG
legal form Limited partnership
founding 1887
Seat Bayreuth , Germany
management Jeff Maisel, Hermann-Josef Boerger, Marc Goebel
sales 35 million euros
Branch brewery
Website www.maisel.com
As of December 31, 2009

Administration building of the brewery Gebrüder Maisel

The brewery Gebr. Maisel KG is best known for the wheat beer brand Maisel's Weisse. Around 400,000 hl of beer are produced annually.

history

The brewery was founded in 1887 by the brothers Hans and Eberhardt Maisel in Bayreuth, Upper Franconia . In the middle of the global economic crisis of the 1920s, Fritz and Andreas, the sons of the founders, took over the management of the brewery business. Fritz Maisel managed the company under his own responsibility from 1936.

In 1955 he made a far-reaching decision together with his sons Hans and Oscar, the introduction of a wheat beer, which was initially called Champagne Wheat. The regional brewery Gebrüder Maisel became a special brewery whose beers are also sold beyond the borders of Germany.

In the meantime, the fourth generation with Jeff Maisel has taken over the reins of the brewery. The Gebrüder Maisel brewery also includes Bayreuth Bierbrauerei AG, in which Jeff Maisel heads the supervisory board.

At the beginning of 2001, the brewery entered into an alliance with the C. & A. Veltins brewery , which took over a 35 percent stake in the Maisel brothers' brewery. Since December 30, 2005, the brewery has been fully family-owned again. A sales cooperation will continue to exist.

In 2007 a new wheat beer line was launched, which in future will trade as a Bayreuth organic brewer with certified organic wheat beer.

The Edelhopfen Diet Pilsner was the market leader in the diet beer segment . In 2012 it was renamed Edelhopfen Extra . The growing craft beer market segment has been served with the Maisel & Friends brand since 2012. In addition to interpretations of international types of beer, “co-brewing” products are created here with “Friends” such as the “old girl” from Hamburg.

Beer adventure world and wheat beer festival

Entrance to the Bayreuth Brewery Museum

Since 2016 the brewery museum, the gastronomy "Liebesbier" and the brewhouse of the brewing workshop have been grouped under the brand Maisel's Bier-Erlebnis-Welt. Maisel's Brewery and Büttnerei Museum in the old brewery was included in the Guinness Book of Records in 1988 as the "most extensive beer museum in the world" thanks to the collection of beer glasses, mugs, enamel signs and coasters . Among other things, 400 enamel signs and around 5,500 beer mugs and glasses are on display on around 2,400 m². The brewery Gebrüder Maisel has kept the old brewery from the early days as a "hands-on museum" with a functioning machine house, brewhouse and butchery. The museum has around 15,000 visitors a year.

Since 1987 the brewery has held the Maisel's Weissbierfest on four days a year on the brewery premises with free admission. The occasion was the centenary of the brewery. Oscar and Hans Maisel opened the brewery to celebrate with the citizens.

range

  • Maisel's Weisse Original
  • Maisel's Weisse Light
  • Maisel's Weisse alcohol-free
  • Maisel's Weisse Dunkel
  • Maisel's white crystal
  • Bayreuth organic whites
  • Maisel's Pilsner
  • Noble hops extra
  • Kritzenthaler Non-Alcoholic Pilsner (discontinued 2017)

Maisel & Friends

  • Maisel & Friends Marc's Chocolate Bock
  • Maisel & Friends Stefan's Indian Ale
  • Maisel & Friends Jeff's Bavarian Ale
  • Maisel & Friends teleporter
  • Maisel & Friends Pale Ale
  • Maisel & Friends IPA
  • Maisel & Friends Citrilla
  • Maisel & Friends Choco Porter
  • Maisel & Friends India Ale (draft beer)
  • Maisel & Friends Bavaria Ale (draft beer)

(Status: 10/2017)

Awards

Web links

Individual evidence

  1. ↑ http://www.maisel.com/impressum_11.html
  2. ↑ Our beer. In: sueddeutsche.de. May 17, 2010, accessed July 30, 2018 .
  3. ↑ Lechner's List - Traditional Breweries in Germany, page 41, Georg Lechner, 1st edition 2008
  4. ↑ http://www.maisel.com/brauerei/tradition_mit_zukunft_28.html
  5. ↑ http://www.maisel.com/news/1/details_29.htm
  6. ↑ Bayreuth organic brewers ( Memento from December 29, 2016 in the Internet Archive )
  7. ↑ https://www.mercurio-drinks.de/maisel-brauerei/presse/edelhopfen-diaet-pilsner-heisst-in-zukunft-edelhopfen-extra/
  8. ↑ http://www.die-frei-brauer.com/gesellschafter/maisel.html
  9. ↑ http://altes-maedchen.com/unser-geburtstagbier-citrilla-wheat/
  10. ↑ http://www.maisel.com/bier_erlebnis_welt/bier_erlebnis_welt_5.html
  11. ↑ http://www.bayceer.uni-bayreuth.de/biogeomon2014/de/prog/gru/html.php?id_obj=11034
  12. ↑ http://www.bavaria.us/maisel-brewery-museum-bayreuth
  13. ^ Yearbook City of Bayreuth 2011 ( Memento from July 17, 2014 in the Internet Archive )
  14. ↑ Maisel stops Kritzenthaler production , at www.nordbayerischer-kurier.de , accessed on November 23, 2017
  15. ↑ a b Maisel & Friends Citrilla and IPA: Two new session beers from Bayreuth - HopfenLiebe. In: HopfenLiebe. May 12, 2016. Retrieved May 17, 2016 .
  16. ↑ Golden Beer Idea - Laureate 1999-2017 Bavarian Brewers Association.

Coordinates: 49 ° 56 ′ 47.2 "  N , 11 ° 34 ′ 0.2"  E