Briefing
A briefing is a brief introduction (brief discussion) before an important event (e.g. teamwork , advertising , diving , parachuting, etc.).
The word is an Anglicism (brief = brief, briefing = briefing). In German, expressions such as instruction or instruction are also used.
special cases
The comparison of information after the briefing is called rebrriefing . In order to stay up to date over a longer period of time, there is also the update briefing - the refresher meeting. A brief evaluation after an important event is called a debriefing (debriefing; final discussion, maneuver criticism). Video briefing can take place over great distances . The US president gets his daily intelligence briefing .
military
Briefing comes from military jargon. The briefing was originally the briefing at which the orders of the day were issued. Before military operations there is a mission briefing , formerly known as operational orders .
advertising
Briefing is the information about all the necessary facts that a market research institute or advertising agency needs in order to be able to submit an offer or to carry out an order. The briefing describes the task and contains information about goals, target groups , competition , competitive advantages and developments.
In order to achieve the desired (creative) result, the briefing requires leeway in the design of the result . The briefing differs from a task only through the scope given.
The end of the letter must therefore differentiate very precisely between the precisely specified, closed result components and the open result components.
The following points are part of a sales letter:
- Supply environment
- Marketing strategy
- Definition of the market
- Influence of buyer behavior
- Determination of the advertising objectives
- Determination of the advertising objects
- Determination of the advertising budget
- Assessment and control of the advertising success.
classes
Briefing is also understood to be a teaching instrument in which the teacher does not talk to the whole class but to individual team leaders, gives them work instructions, and lets them report on their experiences during the execution in the group (re-briefing).
Healthcare
The short and concise transmission of information to compare the information status has always been common in shift work for nursing and medical services in a clinic. The narrative transmission of information can be further reduced by modern means of communication, provided that the regular status information in a clinical information system is available and generally accessible at all times. This achieves the goal of a briefing: only information about deviations from the goal, about unusual occurrences and about special requirements is communicated. All other information can be found where it is to be found regularly between the planning and the report. This reduces the time required for general information transfer to a minimum and the freely available time for cases that require special attention increases considerably.
aviation
In professional aviation , all important activities are processed according to checklists and time-critical actions are subsequently checked with checklists after they have been carried out. For important time-critical actions ( take-off , landing ), the flight captain and the co-pilot hold a prescribed short meeting in order to coordinate the joint actions, for repetition (recall) and memorization - take-off briefing and landing briefing.
During the launch briefing , the various possible launch incidents (serious error messages, engine failure , unimportant warning messages) and the reactions to them are discussed. The normal procedures are not part of the start-up briefing.
The landing briefing is more extensive and varies more than the take-off briefing ( runway , winds, frequencies, missed approach procedures, special features of the various airfields ).
Diving
In scuba diving , it is common to do a briefing before a dive and then a debriefing afterwards. Usually these briefings derives the most experienced divers or the dive guide .
Briefing
Before the dive, the group or buddy is informed of the maximum depth, the maximum dive time , the planned route or direction , special features, special diving signs and the emergency organization. If necessary, information about the water, the entry and exit, the exact procedure, special diving equipment , personal restrictions or illnesses should be included. The buddy teams can be formed or announced at the briefing if this has not already been done. Depending on the type and complexity of the dive, various specific information and arrangements can be added. In the case of training dives, for example, the training procedure and the evaluation criteria are also described in the briefing.
Debriefing
The debriefing reflects on what was good and what could be improved on the dive. Problems are addressed or discussed and solutions are sought. After training dives, the diving instructor evaluates the completed exercises.
politics
The term is also being used increasingly in political communication, especially when teaching about meetings of European policy bodies. This is what the Permanent Mission of the Federal Republic of Germany to the EU calls its briefing of the lobbyists in Brussels . In Berlin , the European Movement Germany network has established a system of briefings together with the federal government .
See also
Briefing or debriefing before or after
- Psychological experiments
- Flight simulation
- Military command
- Emergency psychology
- Organizational culture
- Handling stress after stressful events
literature
- Alois Hundertpfund: Briefing as a teaching tool . impulse, Zurich 1999. ISBN 3-905081-46-6
- Louis Back, Stefan Beuttler: Handbook Briefing . Schäffer-Poeschel, Stuttgart 2003. ISBN 3-7910-2487-6
Web links
Individual evidence
- ↑ Outcome Briefing (PDF; 720 kB)
- ↑ a b Andreas Nowotny: diving briefing. Archived from the original on April 30, 2017 ; Retrieved February 20, 2012 .
- ↑ See example for briefings in Brussels - Network Research ( Memento of the original from May 26, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ EU de-briefings after EU Councils of Ministers in the German capital ( memento of the original from July 10, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
