CAISSA Touristic
| Caissa Touristic
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|---|---|
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| legal form | Corporation |
| founding | 1993 |
| Seat | Hamburg |
| management | Xiaobing Chen |
| Number of employees | > 3000 |
| Branch | tourism |
| Website | www.caissa.de |
| As of July 25, 2017 | |
The CAISSA Touristic (Group) AG is a Sino-German travel company, group, individual, business issues and organized to and from China, organized and supervised. The current headquarters of the company is in Beijing, further offices are the founding headquarters in Hamburg as well as Munich, Frankfurt, Paris, Shanghai, Guangzhou, Tianjin, Changchun and Dalian. From an initial two-man operation, CAISSA Touristic (Group) AG has developed into one of the leading tour operators to and from China with more than 23 branches worldwide.
history
The Hualong travel agency was founded in Hamburg in 1993 as a forerunner of today's CAISSA Touristic (Group) AG. In the beginning, mainly the Chinese companies and firms in Hamburg were looked after. Since there was now unlimited travel in China, the country offered numerous new travel options. In 1997 the first German tour group traveled to China with CAISSA Touristic. The first China Travel Catalog was published in 2000 and contained a small range of round trips and city trips and some follow-up programs.
In 1999, the China Education & Training Center (CETC) was founded in cooperation with the Hamburg Chamber of Commerce and the Hamburg Economic Development Corporation, where seminar trips for delegations from politics and business have been carried out since then. The three-week seminar trips mostly lead through the largest German cities and the seminar program is provided by institutions, authorities, universities and companies. Together with cooperation partners from politics and business, both the seminars and all other tourist services are organized in the CETC. In the meantime, around 6,000 participants have received further training on specialist topics in around 500 training courses.
In 2003, Chen Mang, the company's founder and managing director, founded the Chinese-language monthly newspaper "Europe Business & Lifestyle", the predecessor of today's Europe Times . With a circulation of 95,000, the monthly newspaper is now the largest private Chinese newspaper in Europe and is aimed at Chinese who live and work in Europe, Chinese businessmen and trade fair visitors, students and tourists. The newspaper conveys news from Europe and the world to Chinese readers in Europe.
In the same year, the “Training Institute for Chinese speaking tour guides in Europe” was set up to meet the growing demand for Chinese-speaking tour guides in Europe. With the conclusion of the ADS agreement in 2004, the Chinese were able to travel to the Schengen area without restrictions for the first time and only have to apply for a visa for one of the Schengen countries . In the institute, 200 tour guides are prepared for their work every year and learn about European history, religion, art and cultural history in various courses.
Divisions
Company service
The oldest branch of CAISSA Touristic is the flight and business travel sector. After the founding of the Hualong travel agency in 1993, airline tickets to China were primarily sold to Chinese customers. At that time, CAISSA was the first Chinese-speaking travel service for Chinese and Chinese companies in Hamburg. This area was further expanded so that the company can now offer a German and Chinese-speaking company service. The offer has also been increased in recent years to include worldwide flight offers at special price conditions, train tickets, rental cars, hotels and visa service for German and Chinese business people.
Incoming
The incoming sector is CAISSA Touristic's most important line of business. 100,000 Chinese travel to Europe with Caissa Touristic every year. CAISSA Touristic offers a Chinese-language online hotel service for groups of all sizes. Caissa Touristic offers travel programs to European countries as well as America, Africa, the Middle East and Australia. In addition to travel programs for Chinese people coming from China, the company offers trips for Chinese people living in Europe. Tours to Africa as well as America or the European region are offered.
Supervision of Chinese delegations and exhibition groups
In recent years, CAISSA Touristic has looked after Chinese exhibition groups, business travelers, VIP groups, delegations and Chinese state receptions. Caissa's VIP service includes services from limousine and chauffeur service to organizing interpreters and visa service. The trade fair service includes the preparation and implementation of the trade fair, hotel reservations, interpreting services, tourism connection services and individual travel services. The offer also includes support for Chinese-speaking business partners and customers of companies in Germany.
Europe Times
The Europe Times is a Chinese-language, private monthly newspaper that is published from the headquarters of the CAISSA Touristic company in Hamburg. In 2003 the first issue appeared under the name "Europe Business & Lifestyle". Today the newspaper is the largest private Chinese newspaper in Europe and is available in retail outlets in important transport hubs (airports, train stations). Furthermore, it is available as an on-board newspaper for the airlines Lufthansa , Air China and Swiss on the flights between Europe and China and can thus reach its readership, consisting of Chinese business people, trade fair visitors, tourists and students, on their entry into Europe. It provides information on current topics in European politics, economy and culture. The online platform "Europe Times Online" is also freely accessible on the Chinese mainland.
China Education and Training Center (CETC)
In 2003 the China Education & Training Center (CETC) was opened in Hamburg. Since 1999, the training center has received a license from the Chinese Administration of Foreign Experts for further training measures for managers, specialists and executives, as well as civil servants in German-speaking countries. Since then, seminar tours have been organized with cooperation partners such as the Hamburg Chamber of Commerce, the Hamburg Economic Development Corporation and other institutions, which are based on specific specialist topics from law, politics, economics and culture. Frequent topics of the seminar trips are public administration and criminal law, energy and water management, environmental protection, education system etc. Since it was founded in 2003, around 900 delegation groups have carried out seminar trips with the CETC.
Training Institute for Chinese speaking Tour guides in Europe
In 2003 the Training Institute for Chinese speaking Tour Guides in Europe was founded in Hamburg. Every year up to 100 young Chinese are prepared for their future as tour guides in Europe. In the 10-day seminars, the teaching of professional knowledge, practical questions and role-plays are on the curriculum. The conclusion is a certificate from the institute and its cooperation partners, primarily tourism and marketing associations in German cities and regions.
Intercultural
China Time 2006
In 2006, CAISSA Touristic organized the China Time gala event in the CCH exhibition center in Hamburg. Together with the then mayor of the city of Hamburg, Ole von Beust, Mang Chen unrolled a calligraphy that was presented as a gift to the city of Hamburg. Lang Lang also performed .
Publication of the catalog "The Chinese Treasures in the Museum for Art and Crafts Hamburg"
On August 8, 2012, a press reception took place at the Museum für Kunst und Gewerbe Hamburg (MKG), at which the newly published catalog The Chinese Treasures of the Museum für Kunst und Gewerbe Hamburg was presented. The production of the catalog was sponsored by the CEO of CAISSA Touristic, Mr. Mang Chen, and presents the most beautiful pieces of the Chinese collection of the MKG, which was created since 1874 and is the most comprehensive collection of Chinese art in Germany.
Hamburg Summit 1999–2012
In 1999, together with the Hamburg Chamber of Commerce and the East Asian Association, CAISSA Touristic organized the first German-Chinese economic forum in the Chamber of Commerce, the forerunner of today's Hamburg Summit, which takes place every two years in the Hamburg Chamber of Commerce. In 2012 the company sponsored the event and the Europe Times acted as media partner.
Branches
CAISSA Touristic has 17 branches, five in Europe and twelve in China.
Europe
China
- Beijing
- Harbin
- Guangzhou
- Changchun
- Cheng you
- Shanghai
- Shijiazhuang
- Long catch
- Shenyang
- Shenyang
- Tianjin
- Dalian
- Tangshan