Camp David (Brand)

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Camp David
owner Clinton Wholesale Ltd.
Introductory year 1997
Markets Fashion
Website www.campdavid-soccx.de

Camp David (spelling: CAMP DAVID ) is a fashion label of the German Clinton Großhandels-GmbH based in Hoppegarten in Brandenburg . Under the brand name , men's clothing is produced and sold and retail stores are run.

The mark

Brand ambassador Dieter Bohlen at the opening of a Camp David shop in Oldenburg (2016)

Under the label, men's casual clothing, but also suits, accessories and shoes are sold. The name alludes to the country residence Camp David of the incumbent US president. Well-known brand ambassadors are Dieter Bohlen , Arthur Abraham and Marcus Schenkenberg .

history

The label was developed in 1997 by the Clinton company as a men's casual wear brand. At the same time, the label Soccx, aimed at women, was created . In 2000, the Chelsea franchise system was created to set up clothing stores. A concept for Camp David stores was introduced in the same way in 2008 and one for Soccx in 2010 . In 2013 there were 230 shops and over 1000 sales areas in department stores or boutiques of the two brands Camp David and Soccx in Germany, Austria and Switzerland; in 2014, according to the company, there were already more than 250 shops and 1500 sales areas.

Until 2010 the brand was only available in the new federal states of Germany. With the commitment of Dieter Bohlen as a brand ambassador and the associated presence of the brand in the TV program Das Supertalent , the expansion into the West was achieved.

The Clinton company was named after Bill Clinton , who was in office at the time the company was founded , Camp David after his country residence, Soccx after Clinton's house cat Socks and Chelsea after his daughter Chelsea Clinton . The naming is considered a successful example of the country-of-origin effect .

Web links

Individual evidence

  1. ↑ a b c Roman Anlanger, Wolfgang A. Engel: Trojan marketing. Success with unconventional methods and small budgets . Freiburg, Haufe-Lexware 2013. ISBN 978-3-648-03809-3 , pp. 97-100.
  2. ↑ a b Jahel Mielke: Camp David is making itself chic . In: Tagesspiegel Online , March 6, 2013.
  3. ↑ Million investment: "Camp David" is located in Hoppegarten . In: Berliner Morgenpost , April 14, 2014.
  4. ↑ [1]
  5. ↑ Grit Thönernen: Colorful slogans for broad shoulders . In: Tagesspiegel Online , November 2, 2012.

Coordinates: 52 ° 30 '28.8 "  N , 13 ° 38' 0.6"  E