Carl Ernst Hinkefuss

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Carl Ernst Hinkefuß (born December 27, 1881 in Berlin ; † July 4, 1970 in Fürstenberg / Havel ) was a German advertising artist , graphic artist and publisher . He published the magazine Qualität from 1920 to 1933. This is seen as the programmatic medium of modern advertising and commercial graphics of the 1920s.

Life

Hinkefuß learned painting, graphics and architecture at the Royal Academy of Arts in Berlin and at the Berlin Museum of Applied Arts . From 1905 he worked as an editor and graphic artist at the Berlin electricity works , after which he built the advertising department of the measuring instrument company Dr. Paul Meyer AG. After moving to Dessau in 1907 , he initially headed the advertising headquarters of Junkers & Co. , and after his return to Berlin from 1909 that of the Kuno Bergmann printing company. From 1910 he worked as a freelance advertising specialist in Berlin. As part of his work from 1912 for the Berlin printer Otto Elsner , he worked with the commercial artist and book artist Wilhelm Deffke . The two graphic designers jointly designed the printing documents for the Imperator Jungfernfahrt on June 11, 1913.

In 1913 Carl Ernst Hinkefuß went on a study trip to the USA. He was retired from military service in World War I due to illness. From 1916 to 1920, Hinkefuß and Deffke worked together in the jointly founded advertising agency Wilhelmwerk - Pflegestätte Deutscher Werkkunst .

In 1919 Hinkefuss became a member of the German Werkbund . In 1920 he founded the advertising agency Internatio GmhH Internationale Propaganda for quality products . The focus of his activity was the design of trademarks , around 400 original designs of trademarks and company logos have been preserved in his estate.

From 1920 he gave the quality. Magazine for economic education and quality production , which appeared until 1933. The distribution took place exclusively by subscription, individual issues were sent free of charge. Contributions by a number of well-known authors such as Hermann Muthesius , Theodor Heuss , Bruno Taut , Max Osborn , Hans Dominik , Peter Behrens and Artur Fürst have appeared - albeit only partially as original contributions. The quality was characterized by partly colored prints of Hinkefuß 'advertising graphic designs, a solid design and high-quality printing technology. The paper was based on the aesthetic criteria of the Werkbund and, from 1925, increasingly on the Bauhaus . In terms of content, it was increasingly geared towards architecture. Modern technical developments were also taken up. From 1926 Otto Elsner no longer printed the sheet, but the court book printer C. Dünnhaupt in Dessau, which, among other things, printed the Bauhaus magazine from 1926 . In this connection there was an exchange of letters with Walter Gropius . A series of reprints on Bauhaus themes were subsequently published. From 1930 a single company was the focus of each issue. "With professional design, modern typography and sophisticated photography, Hinkefuß achieved exemplary examples of 'rational advertising'." In 1933, Hinkefuß finished his work on quality , after which it was discontinued after two more editions.

In 1929 his children's book Mein Vogelparadies was published , printed in an edition of 1500 copies. On black paper with silver writing in Bauhaus typography, short texts complement stylized images of various species of birds.

From 1933 on, Hinkefuß stopped working as an advertising specialist and also liquidated his Internatio agency - not least to avoid having to carry out political propaganda. Because he rejected National Socialism , also because of incompatible aesthetic ideas. In 1939 he moved to Fürstenberg, farmed and worked on a small scale as a real estate agent. After 1945, he was no longer able to continue his previous job. Efforts to gain recognition in the young GDR failed. He gave painting courses for laypeople and designed typical agitation art and exhibition posters on a small scale.

Works

  • Printed advertising: Of course, about printed advertising . Book equipment: WH Deffke. Ed. U. by Otto Elsner, Berlin: Elsnerdr., 1914.
  • Trademarks and logos: advertising leaflet . Wilhelmwerk - Carl Ernst Hinkefuss and Wilhelm H. Deffke - care home for German craftsmanship. Berlin-Charlottenburg: Wilhelmwerk, 1917.
  • 10 years of Deutsche Werbe-Graphik . Charlottenburg: Internatio, 1923.
  • My bird paradise . Dessau 1929.

literature

  • Roland Jaeger: Modern advertising graphics by Carl Ernst Hinkefuß. "Quality", "Mein Vogelparadies" and the Bauhaus , in: From the Antiquariat NF 7 (2009) No. 3, pp. 151–162.
  • Bröhan Design Foundation: Wilhelm Deffke. Pioneer of the modern logo . Scheidegger and Spiess Verlag, Zurich 2014, ISBN 978-3-85881-392-3 .

Web links

Individual evidence

  1. ↑ Roland Jaeger: Modern advertising graphics , p. 159.
personal data
SURNAME Hinkefuß, Carl Ernst
BRIEF DESCRIPTION German advertising artist, graphic artist and publisher
DATE OF BIRTH December 27, 1881
PLACE OF BIRTH Berlin
DATE OF DEATH 4th July 1970
Place of death Fürstenberg / Havel