Crocs
| Crocs Inc.
|
|
|---|---|
 |
|
| legal form | Incorporated |
| ISIN | US2270461096 |
| founding | 2002 |
| Seat |
Niwot , Boulder County , Colorado, United States
|
| management | Andrew Rees ( CEO ) |
| Number of employees | 4,382 |
| sales | $ 1.024 billion (2017) |
| Branch | Shoes |
| Website | www.crocs.com |
| As of December 31, 2017 | |
Crocs Inc. is a publicly listed US company that markets plastic shoes, particularly the popular clog called Classic. Originally bright colors are characteristic of Crocs clogs; like light green, red, yellow and turquoise. In the meantime, there are also more subtle colors or clogs with prints.
The Crocs product
Product range
The original beach clogs are open-back shoes with a slightly raised heel and a strap that were primarily intended for boaters. The closed front shoe contains numerous air holes. The second main model is the slightly narrower Cayman, which is also available in children's sizes. The product range has meanwhile been expanded to include flip-flops , sandals, sneakers, rain boots and winter boots.
There are also merchandising items. License partners are media groups such as Walt Disney, Warner Bros or Nickelodeon, which are part of Crocs' strategic line. After a series Disney by crocs had already been launched in cooperation with Disney , a series called You by crocs with conventional women's shoe fashion in connection with the Croslite material is currently being set up.
Fad
The shoes, which were not originally intended as street and everyday shoes, quickly developed into a great sales success. They represent a fashion trend like clogs or flip-flops before . At the same time, however, they are also viewed critically. Because of their unusual shape and especially their bright colors, some people find them extremely unaesthetic.
material
The shoe material is called PCCR (Proprietary closed-cell resin), is waterproof and non-porous, which is why bacteria and fungi do not settle so easily, which makes the shoes more hygienic and less prone to odors than other plastic shoes. Thanks to the foamed material, the weight of the shoes is also lower, the classic Crocs weigh around 170 g.
According to a test by the magazine Öko-Test, issue 05/2007, a pair of shoes tested contained dibutyltin and PAHs and thus “potentially harmful substances”. Crocs, Inc. countered this with a reference to tests by TÜV Rheinland, among others, who do not consider the concentration present to be dangerous.
The manufacturer Crocs Inc.
history
Lyndon Hanson, Scott Seamans and George Boedecker founded the company in Boulder , Colorado in July 2002 . Hanson and Boedecker had the company Western Brands LLC as early as 1999, when Seamans approached them with a new business idea. They marketed lightweight plastic shoes developed and produced by Fin Project NA (Foam Creations, Inc.), the Canadian subsidiary of an Italian company. With their non-slip and abrasion-resistant soles, the waterproof foam resin shoes were originally intended especially for wet rooms and boating, and in November 2002 the first 1000 pairs of the Crocs Beach model were presented and sold out at the Boat Show in Fort Lauderdale .
At first the shoes were only presented at boat shows, but the Crocs also came to large department store chains such as Nordstrom and Dillard's via smaller shoe stores. In 2003 Ronald R. Snyder, who co-founded Dovatron International Incorporated and after the takeover by Flextronics, served as Division President of the large corporation, was appointed to the board in order to meet this great demand and to expand the company accordingly . After raising $ 5 million to $ 10 million in private capital, Crocs bought Fin Product and its manufacturing facilities in June 2004 to secure exclusive rights to the patented Croslite foam resin used to make the shoes . Additional production facilities were set up in Mexico and Canada and suppliers in China, Italy and Romania were signed. The product range has been expanded to over 20 models.
In 2004, the company's turnover increased tenfold compared to the previous year and after expanding into all US states, the move to the world market in Europe, Asia and Australia followed in 2005. In February 2006, shares were sold for $ 240 million, the largest amount ever raised for a shoe company. The company is valued at over a billion dollars. From 2005 sales rose from $ 109 million to $ 357 million in 2006 and to just over 1 billion in 2017.
Since the company was founded in 2002, over 600 million pairs of shoes have been sold worldwide.
Production countries
In the past the production sites were in China , Italy , Mexico , Vietnam and Bosnia-Herzegovina ; Until 2017, production was concentrated at two locations in Mexico and Italy. In August 2018, the company announced that it would completely outsource production to contractual partners.
In mid-June 2019, the company announced that it would move more than two-thirds of its US production out of China to other countries in order to prepare for the aftermath of the US-China trade war .
Manufacturing & Patents
As of 2007, the company had applied for the registration of "Crocs" and the Crocs logo as trademarks in over 40 countries worldwide, including the United States. Crocs also expanded the scope of its trademark registrations and applications for the Crocs brand and logo to include non-shoe products such as sunglasses, goggles, knee pads, watches, luggage and some of their internet sales activities
Individual evidence
- ↑ a b Annual Report 2017 ( FForö 10-K ), accessed on August 10, 2017 (English)
- ↑ Ökotest, edition 5/2007
- ↑ http://www.globetrotter.de/de/beratung/produktinfo/media/stellungnahme_crocs.pdf ( Memento from September 28, 2007 in the Internet Archive )
- ↑ a b Jennifer Alsever: What a Croc! June 1, 2006, Retrieved August 19, 2019 (American English).
- ↑ Eckhart Nickel: Klob-Trotter made of plastic , sueddeutsche.de, May 17, 2010, accessed on November 27, 2016
- ↑ Archive link ( Memento from October 1, 2007 in the Internet Archive )
- ↑ derstandard.at from June 12, 2019: Crocs withdraws production from China due to trade dispute , accessed on July 12, 2019
Web links
- "Light, comfortable, funny and pretty ugly" , article in the Süddeutsche Zeitung on the history of the Crocs