The Bachelor (magazine)
Der Junggeselle was a men's magazine that was published weekly from 1919 to 1929 by the publishing house of the same name in Berlin . Presumably this was the first German mass publication aimed exclusively at male readers with clearly sexual content. A partial English edition was called "Bachelor". The editorial staff kept the aesthetics high. That is why the magazine was characterized by illustrations by numerous Art Deco and Art Nouveau artists such as Jeanne Mammen , Jupp Wiertz , Wilhelm Gallhof and Rolf Niczky . It was published temporarily by Hermann Marten August Max Freiherr von Eelking , who also founded the German Institute for Men's Fashion .
Typical content
A typical edition from the mid-1920s began with a cover picture that showed either a woman or a man painted in an erotic pose at a sporty and cheerful get-together. This was followed by a page with more or less lyrically formulating basic considerations about the zeitgeist of men, such as the similarities between marriage (wife) and radio:
- “Therefore -: gentle treatment
- For women and for funk!
- That she despite the years of change
- Both stay fresh and young. "
In addition to numerous illustrations and only a few photos, the core of the magazine was made up of short stories and serial novels at the level of dime novels . A short section with strong illustrations dealt with men's fashion, such as the tee suit, while another dealt with analytical considerations on the stock market, currency and the economy.
The tenor of the booklet, like that of later erotic literature for men, is misogynist . Women have to correspond to an image of men. Typical example from issue 2/1925 by an author with the abbreviation "HM", title: Irritant women :
- “A woman with a fait accompli, but without piquancy, is like a feature section that the censor has cut the most nutritious parts of. A busty woman without a dash of chastity remains a number, but will never be in a class of her own. "
The magazine always appeared on Thursdays and advertised that it was already sold out on Friday. In many magazines there is a warning not to "imitate" the artistic concept of the bachelor .
Self-promotion 1923
An advertisement from 1923 stated:
- “The great and lasting success is based on the special note of the paper, which combines the gallant-erotic moment with powerful editorials and economic-political considerations into a whole in the context of sophisticated descriptions of customs. A mirror is held up in front of all circles with ruthless openness ”.
In this self-promotion a circulation of nearly 50,000 copies is mentioned.
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Illustrators (selection)
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literature
- Thomas Willimowski: “Being an emigrant is not a job”. The life of the journalist Pem. Berlin 2007, ISBN 978-3-86573-236-1 . Pp. 21-27.