Desigual

Desigual
legal form	SL
founding	1984
Seat	Barcelona
management	Thomas Meyer
Number of employees	approx. 3563 (2011)
sales	963.5 million EUR (2014)
Branch	textiles
Website	Desigual.com

Desigual ([ desiˈɣwal ], Spanish for 'unequal', 'different'; stylized spelling : Deƨigual ) is a fashion brand of ABASIC SL from Barcelona , Spain .

history

The company was founded in 1984 by the Swiss Thomas Meyer in Barcelona. The first own shop was opened in 1986 in Ibiza Town .

The Spaniard Manel Adell joined in 2002 and, as CEO, brought the company on a growth path; In 2012 he left.

Christian Meyer, brother of the company's founder, was responsible for the expansion from 2003 to 2011.

Desigual shop in Cologne, Breite Strasse

Today, the company is represented with around 500 of its own stores and other sales outlets in 65 countries worldwide, including Germany since 2009. After the great growth rates of recent years, there have recently been losses. As part of the consolidation, the Swiss branches will be closed.

The current faces of the brand are mainly Adriana Lima , but also Erin Heatherton and Tony Ward.

Awards

2008: MAPIC Retail Award
2009: Prize for Logistics Excellence from the Fundación Instituto Catalán de Logística (ICIL), Barcelona, Spain.

Others

In 2013, the Federal Network Agency imposed a ban on billing and collection against Desigual due to a violation of the obligation to hold free queues for service numbers.

Web links

Commons : Desigual - collection of images, videos and audio files

Company website
Stephan Finsterbusch: Desigual: fun, love and bright colors . In: Frankfurter Allgemeine Zeitung . March 20, 2014, p. 20 .

Individual evidence

↑ Desigual has to do without Ana Cabanas. In: HORIZONT Online. October 11, 2012, accessed December 13, 2016 .
↑ Company profile . (PDF; 3.3 MB) Desigual, August 17, 2010, accessed on July 9, 2012 .
↑ Andreas Güntert: Desigual: Unequal duo split up. In: BILANZ - the Swiss business magazine . September 2, 2012, accessed December 13, 2016 .
↑ Doreen Wilken: Christian Meyer leaves Desigual and does something of his own. (No longer available online.) In: fabeau - Fashion Business News. December 13, 2011, archived from the original on December 20, 2016 ; accessed on December 13, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2
↑ Andreas Güntert: Desigual closes Swiss locations. In: Handelszeitung . Ringier Axel Springer Media , March 22, 2017, accessed on May 19, 2017 .
↑ Andreas Wilkens: Federal Network Agency is taking action against chargeable waiting loops. In: heise.de , September 20, 2013, accessed on September 20, 2013.

[1] Desigual has to do without Ana Cabanas. In: HORIZONT Online. October 11, 2012, accessed December 13, 2016 .

[2] Company profile . (PDF; 3.3 MB) Desigual, August 17, 2010, accessed on July 9, 2012 .

[3] Andreas Güntert: Desigual: Unequal duo split up. In: BILANZ - the Swiss business magazine . September 2, 2012, accessed December 13, 2016 .

[4] Doreen Wilken: Christian Meyer leaves Desigual and does something of his own. (No longer available online.) In: fabeau - Fashion Business News. December 13, 2011, archived from the original on December 20, 2016 ; accessed on December 13, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2

[5] Andreas Güntert: Desigual closes Swiss locations. In: Handelszeitung . Ringier Axel Springer Media , March 22, 2017, accessed on May 19, 2017 .

[BNetzAg_heise-6] Andreas Wilkens: Federal Network Agency is taking action against chargeable waiting loops. In: heise.de , September 20, 2013, accessed on September 20, 2013.