Diebels Brewery
| Brewery Diebels GmbH & Co. KG
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|---|---|
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| legal form | GmbH & Co. KG |
| founding | 1878 |
| Seat | Issum |
| management |
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| Number of employees | 234 (2008) |
| sales | 42 million euros |
| Branch | brewery |
The Diebels GmbH & Co. KG brewery is a company based in Issum on the Lower Rhine that produces various beer products and is part of the Anheuser-Busch InBev Germany Holding GmbH in Bremen , which is controlled in Germany and whose global holding is the Anheuser-Busch Inbev Group in Brussels (Belgium) is.
General
In 2005 the company produced 1,006,000 hectoliters of beer. Compared to 2004, production fell by two percent, compared to 2001 by around 33 percent. With the introduction of a Diebels Pils in 2005, production could only be stabilized for a short time. In addition to the Diebels brands, various products from the Beck & Co. brewery, which is also part of the Anheuser-Busch Inbev group, are bottled in Issum . In 2016 only 350,000 hl of beer were produced.
Diebels was the shirt sponsor of Borussia Mönchengladbach from 1994 to 1997. In addition, Diebels drove in the German Touring Car Championship with the Dane Kurt Thiim and Jörg van Ommen from Moers .
history
The brewery was founded in Issum in 1878 by the Krefeld master brewer Josef Diebels . After 20 years, the brewery reached an annual production of 10,000 hectoliters in 1898. In 1928 27 employees worked at Diebels and produced 24,500 hectoliters of output. During the Second World War, there was little destruction and the subsequent economic boom was used for growth. In 1967 175,000 hectoliters were produced.
Until the early 1970s, almost every beer common in Germany was brewed in the rather local brewery. The new strategy of the Diebels brewery was the Altbier specialist concept. Only a top-fermented Altbier was brewed and the Diebels brand made nationally known. This enabled it to become the largest German Altbier brewery with a market share of over 50 percent in Germany. Production reached 500,000 hectoliters as early as 1975 and 1,000,000 hectoliters six years later. In 1987, the Diebels brewery introduced the first alcohol-free Alt under the name Issumer Alt alcohol-free .
In summer 2001 the brewery, which had been private until then, was bought by the Interbrew Group for the equivalent of 100 million euros. After a brief affiliation with the Beck & Co. brewery in Bremen, the sales activities of all breweries of the InBev Group in Germany were merged in 2003 in Interbrew Deutschland Vertriebs GmbH & Co KG.
After almost 30 years of complete specialization in Altbier, the Diebels brewery's range was, as announced on October 8, 2004, expanded again to include a Pilsner-style beer on February 13, 2005.
In January 2018, AB InBev announced its intention to sell Diebels together with the East German Hasseröder brewery to the financial investor CK Corporate Finance GmbH (CKCF) from Kronberg im Taunus (Hesse). The transaction should be completed by mid-2018, but failed because the investor "did not meet all contractual requirements for closing the transaction in mid-2018". Discussions with other potential buyers are ongoing.
Products
Current products
The following beers are produced under the Diebels brand :
- Diebels - Altbier with an alcohol content of 4.9 percent by volume
- Diebels alcohol-free - alcohol-free version of Altbier
- Diebels Light - Altbier with 40 percent less alcohol
- Diebels Pils - Pilsner brewed beer with an alcohol content of 4.9 percent by volume
- Dimix - mixed beer drink based on Diebels Alt with Cola
- Diebels Radler - Altbier with lemonade with an alcohol content of 2.5 percent by volume
Selection of former products
- Dimix Erdbeer - mixed beer drink based on Diebels Alt with strawberry lemonade
- Diebels Apple-Lemon - mixed beer drink based on Diebels Pils with apple-lemon lemonade
- Plato 13 - Altbier with 13% original wort and a darker color and an alcohol content of 6.0 percent by volume
Web links
Individual evidence
- ^ Local court Kleve HRA 1476
- ↑ Imprint. In: diebels.de. Retrieved December 14, 2017.
- ↑ a b Diebels breweries from Issum In: Werzu-wem.de
- ^ A b Wolfgang Pott: "Operation Seefahrer" at Diebels . In: Die Welt , October 14, 2006.
- ↑ Will Diebels be a best seller again? , at www.rp-online.de , accessed on June 22, 2017
- ↑ Issum: Diebels-DTM-Flitzer stays in Issum forever In: rp-online.de , May 9, 2013, accessed on January 16, 2018.
- ↑ : Regina Urbat stopped selling Hasseröder brewery. In: volksstimme.de. July 2, 2018, accessed July 2, 2018 . ; Press release: Anheuser-Busch InBev is resuming discussions with selected interested parties for Hasseröder and Diebels ( memento of the original from July 3, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: ab-inbev.de , accessed on July 2, 2018.
