Dominik Senn

Dominik Senn (born November 21, 1967 in Zurich ) is a former Swiss ski racer and founder, managing director and majority shareholder of the athlete management agency 4sports & Entertainment AG .

biography

The herdsman, who grew up on Lake Zurich , officially ended his career as a ski racer and member of the B squad in 1993 after only 13 World Cup appearances due to cartilage damage to his right knee.

After his short skiing career, Senn founded the company Senn Sportmanagement in Zug in 1995, which was active in athlete management as well as in the marketing of events. Roger Federer was one of his customers around the turn of the millennium . In 1998 Senn initiated the All Star Weekend of the Swiss Ice Hockey Association and led it to commercial success on commission.

Dominik Senn was also the initiator of the central marketing of Swiss ice hockey and on August 5, 2000, together with Marc Biver from IMG Switzerland (Swiss branch of the marketing agency IMG International Management Group ), bought the entire television and marketing rights for the Swiss Ice Hockey Association for five years. This contract was the largest marketing deal ever made in Swiss sports history. Senn increased the annual sponsorship and TV income from 7.4 to 15.8 million Swiss francs. In this context, the entry of the state-owned company Post in the millions as the main sponsor of the ice hockey association and the league caused a sensation in this context. A year earlier, Senn had invented the so-called "key player" (top scorer of every team) and introduced it with some resistance and then renamed it to Postfinance top scorer. Two years later there was a major scandal in the Swiss media in connection with the purchase of these rights for 64 million Swiss francs. On September 30, 2002, the Tages-Anzeiger reported that Werner Kohler, President of the Swiss Ice Hockey Association SEHV, had paid a commission fee of one million francs for the marketing contract with the marketing agency IMG.

Senn was accused of having played a key role in this story and was the leading figure. Later on December 16, 2004, the association publicly apologized to Senn, as nothing could be proven to him. Senn had sued the association for around one million lost sponsorship commissions.

Individual evidence

1. ↑ Entry of “4sports & Entertainment AG” in the commercial register of the canton of Zug ( memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.