Droog design
Droog Design ( droog is Dutch for "dry") is an internationally renowned Dutch design collective based in Amsterdam . It develops and produces furniture, lamps, accessories and objects.
history
It was founded in 1993 by Gijs Bakker and the design historian Renny Ramakers with the aim of countering the then dominant, strongly formal and elitist understanding of design with a conceptual, pragmatic, often very subjective and harsh understanding of design. In the mid-1990s, Droog concluded its first contracts with dealers and gained further prominence. The Droog headquarters "droog @ home" has been in Amsterdam since 2004. It includes a shop, showroom, library, and kitchen that hosts events. The company has stores in New York and Tokyo . Droog cooperated with companies such as Mandarina Duck , Rosenthal , Flos , Salviati, We and Levi Strauss .
Droog has proclaimed its self-image as an interface between design, art and the manufacturing company in various exhibitions and programmatic book publications. Some products have become part of important international design collections. The Centraal Museum Utrecht has included all Droog products made between 1993 and 1999 in its collection. There are also some objects in the collection of MoMA, Museum of Modern Art in New York.
In 2009 the collection comprised over 180 products by more than 100 designers. Among the designers who worked for the Droog label are famous names such as Atelier van Lieshout , MVRDV , NL Architects , Hella Jongerius and Marcel Wanders, the founder of the Moooi label .
Several internationally known designers worked there, including Marcel Wanders , Hella Jongerius , Tejo Remy, Richard Hutten and Jürgen Bey.
The office has received a number of awards, e.g. B. 'Designer do Ano' - Designer of the Year, Mercado Arte Design, São Paulo, 2016.
literature
- Ide van Zijl (Ed.): Droog Design , Centraal Museum Utrecht, 1997.
- Renny Ramakers, and Gijs Bakker (Eds.): Droog Design: Spirit of the Nineties , 010 Publishers, 1998.
- Renny Ramakers: Less + More , Droog Design, 010 Publishers, 2002.
