Dubler Mohrenköpfe

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Manufacturing process (2013)
Packaged Mohrenkopf with company logo

Dubler Mohrenkopf is a confectionery product from the Swiss confectionery company Robert Dubler AG in Waltenschwil in the canton of Aargau . The Mohrenkopf is a foam pastry (“ chocolate kiss ”) that Dubler produces in two sizes. The company also gained national recognition in the discussion about the connotation of the term.

Companies

Robert Dubler AG was founded in Wohlen in 1946 by Robert Dubler's father Robert Dubler senior . In 1953 it moved to its current location in Waltenschwil. The owner is the entrepreneur Robert Dubler (* 1947), who is also a racing driver and has been with the company since 1970. The son Robert junior is the third generation to work in the company.

In 2005 the company made 60% of its sales in direct sales. In 2017, it became the target of a much-noticed petition about the use of the term “Mohrenkopf”, which was taken up as an example for “controlled renaming”.

In 2018 the company had 15 employees. The turnover in 2019 was 4 million Swiss francs, and around 10 million Moorish heads were sold.

Debate about Dubler Mohrenköpfe

Dubler still uses the term “Mohrenkopf”, which in some places has racist connotations (see Chocolate Kiss ). The company has already come under criticism several times.

In a debate in 2009, Dubler vouched that he would keep the controversial name “Dubler Mohrenköpf” as a brand forever.

In 2020, the company got into the discussion when the major distributor Migros , after the death of George Floyd in the USA, removed the "Dubler Mohrenköpf" from its range. The discussion had already started in 2017. At that time, Migros was still unimpressed and even expanded the range of Dubler Mohrenköpfe.

At Migros, the product was in the range of two branches in the Zurich area, which accounted for 2% to 3% of Dubler's sales. After Migros, Migrolino also removed the Dubler Mohrenköpfe from its range. The Swiss retail organizations Spar and Volg announced that they would also think about it. In June 2020, sales increased sharply due to the discussion about the Migros decision. In July 2020, demand normalized again. The debate became political after the Swiss People's Party had asked the Zurich government council to inquire about the business relationships the canton had with Migros. The SVP sensed “discrimination against producers”. Companies in the region started a solidarity campaign for the manufacturer and distributed the product free of charge.

Web links

Commons : Dubler Mohrenköpf  - Collection of images, videos and audio files

Individual evidence

  1. ^ Ulrich Ammon, Regula Nyffenegger: Variant Dictionary of German. The standard language in Austria, Switzerland and Germany as well as in Liechtenstein, Luxembourg, East Belgium and South Tyrol . Walter de Gruyter, 2004.
  2. ↑ a b Rudolf Trefzer: Unspeakable temptation full of sticky foam mass. In: Die Weltwoche , December 5, 1996.
  3. ^ Raoul Richner: Waltenschwil. In: Historical Lexicon of Switzerland . August 20, 2013 , accessed June 16, 2020 .
  4. ↑ a b Susanne Wagner: Robert Dubler AG: Queuing for the Mohrenkopf. In: Handelszeitung , February 2, 2005
  5. ↑ Roland Falk: A confectioner steps on the gas. In: SonntagsZeitung , March 17, 2002.
  6. ↑ Nadja Tempest: Dubler-Mohrenkopf: Successful family business. derarbeitsmarkt.ch, November 14, 2018.
  7. ↑ Ronnie Grob: Can you still say “Mohrenkopf” today? In: Neue Zürcher Zeitung, September 13, 2017.
  8. ↑ Jürg Krebs: Dubler-Mohrenköpfe are not a case for the judiciary - but the term is not unproblematic. In: Aargauer Zeitung, September 14, 2017.
  9. ↑ Christine Römer: The German vocabulary: structure, rules and characteristics. Narr Francke Attempto Verlag, Tübingen 2019, p. 202.
  10. ↑ Why Robert Dubler (70) will never rename his Mohrenköpfe: The sweet stubborn head. blick.ch, September 14, 2018.
  11. ↑ Nadja Pastega: Dispute over dessert: «Change the name Mohrenkopf? They are pranksters! " In: SonntagsZeitung, June 14, 2020.
  12. ^ A b Pascal Ritter: After anti-racism protests: Migros takes Dubler "Mohrenköpfe" from the shelf. Watson.ch, June 10, 2020.
  13. ^ Dan Stone: The Oxford Handbook of Postwar European History . Oxford University Press, 2012, ISBN 978-0-19-956098-1 , pp. 239 ( google.de [accessed on July 20, 2020]).
  14. ↑ Titus Arnu: Foam in the mouth. In: Süddeutsche Zeitung . June 17, 2020, accessed July 26, 2020 .
  15. ↑ Michael Brächer: Curious debate in Switzerland: Is it still allowed to say “Mohrenkopf”? In: Handelsblatt , September 14, 2017.
  16. ↑ Migros dares to say “Mohrenkopf”. In: 20 minutes, September 2, 2018.
  17. ↑ Laura Del Favero: Dubler has to redistribute his Moorish heads. nau.ch, June 20, 2020.
  18. ↑ Franziska Scheven: Even more bad news for Mohrenkopf-Dubler: Migrolino is also getting out, Spar is thinking about it. blick.ch, July 22, 2020.
  19. ↑ Migrolino also throws Dubler out of the range - Spar and Volg could follow. telebasel.ch, June 11, 2020.
  20. ↑ “The situation is out of control”: Customers wait 30 minutes for Dubler-Mohrenköpf. blick.ch, June 15, 2020.
  21. ↑ After bottlenecks there are Dubler Mohrenköpf even in the outlet: Because of solidarity purchases, it was briefly difficult to get Dubler “Mohrenköpf”. Now they are being offered at a reduced price - is the hype over? 20min.ch, July 14, 2020.
  22. ↑ Now the Mohrenkopf debate is getting political: SVP sends a request to the Zurich government council. In: Zofinger Tagblatt, June 15, 2020.
  23. ↑ As a solidarity campaign for manufacturers: Swiss restaurant gives away “Mohrenköpf”. rtl.de, June 17, 2020.