Emsa (housewares)

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Emsa GmbH

logo
legal form GmbH
founding April 1, 1949
Seat Emsdetten , GermanyGermanyGermany 
management Klaus Flacke
Max Harrysson
Sebastian Moebus
Number of employees 384 (2014)
sales 84.7 million euros (2014)
Branch Consumer goods
Website www.emsa.com

The Emsa GmbH is a manufacturer of household goods and gardening products based in Emsdetten , North Rhine-Westphalia and belongs to the French since 2016 Groupe SEB . The managing directors are Max Harrysson and Sebastian Moebus. The turnover of Emsa GmbH in 2014 amounted to 84.7 million euros.

Companies

The main business areas of the company are in the household and garden segments. The range includes, in particular, vacuum jugs and flasks, products for the set table, kitchen aids for keeping fresh, preparing and baking as well as garden items such as planters, flower pourers or sprinklers and fountains.

In addition to the headquarters in Emsdetten, the company has production sites in Taicang (China) and Ho Chi Minh City (Vietnam). Worldwide sales are in over 80 countries. 371 employees, 27 of whom are trainees, work in production, development and administration at the Emsdetten site. Emsa GmbH employs 176 people in China and 200 in Vietnam.

In May 2016, Emsa was taken over by the French group SEB with economic effect from December 31, 2015 .

history

The company's roots lie in the "Franz Wulf & Co Plasticwarenfabrik" founded by Franz Wulf on April 1, 1949 in Greven near Münster . This started production in 1953. The first product from Franz Wulf & Co. Plasticwarenfabrik was a plastic butterfly that was used as a drip catcher for coffee pots. In addition to the drip catchers for coffee pots, the company also manufactured hand-sewn piping bags with metal spouts and dough wheels in the early 1950s .

On October 1, 1956, the company moved to larger premises in Emsdetten and added items for garden and flower care to its range.

In 1958 "EMSA Plastic" was registered as a trademark.

On December 29, 1964 the name was changed to Emsa-Werk ; the naming was based on the region around Emsdetten and the Ems flowing through it .

In the 1960s and 1970s, production was expanded to include planters, table and kitchen series and food storage containers. In 1971 the company logo - white lettering on minuscules on a red dot - was introduced, which is still used as a trademark today.

Emsa Clip & Close food storage container in production

From 1982 the Emsa factory started producing plastic vacuum jugs. Today these mark one of the company's largest business areas. With the Quick-Tip vacuum jug, the second generation of plastic vacuum jugs followed in 1995.

In 2004 the first food storage container with the so-called clip-lid technology was brought onto the market. From 2011, the seal of the food storage containers was injected directly into the lid. As part of a research project on the shelf life of food, experts from the Institute for Sustainable Nutrition and Food Economics (iSuN) at the Münster University of Applied Sciences were able to scientifically prove that different foods can be kept fresh longer in storage containers with an injected seal than in storage containers with a loose seal.

The garden range was expanded in 2008 to include handmade fiberglass planters and fountains , which have since been sold under the Esteras brand. In 2009 the company celebrated its 60th anniversary.

Between 2008 and 2012, Emsa invested a double-digit million amount in new manufacturing processes at the Emsdetten location, among other things for the further development of products with clip lid technology.

Awards

Emsa products have repeatedly received the Red Dot Award in the “Product Design” category. In addition, after 2014 and 2015, Emsa GmbH was awarded the Top 100 Innovation Prize for its product development for the third time in a row .

Web links

Individual evidence

  1. Imprint
  2. a b Annual financial statements for the financial year from January 1, 2014 to December 31, 2014. Federal Gazette, September 7, 2016, accessed on September 7, 2016 .
  3. http://www.wn.de/Welt/Wirtschaft/2376121-Haushalts-und-Gartenprodukte-Franzoesischer-Konzern-uebernnahm-Emsa WN-online, May 19, 2016, accessed on September 7, 2016.
  4. Jörg Bohn: EMSA-Plastic. Wirtschaftswundermuseum, October 1, 2012, accessed on May 29, 2015 .
  5. Emsa GmbH (registration number: 30072200). German Patent and Trademark Office, accessed on May 29, 2015 .
  6. Lid for a storage container (VÖ no. DE20320088 U1). German Patent and Trademark Office, May 12, 2005, accessed June 25, 2015 .
  7. ^ Fritz Titgemeyer, Professor of Food Microbiology at the Münster University of Applied Sciences, Faculty of Nutrition (Ed.): Benchmarking of Fresh Storage Boxes , 2012.
  8. Deutscher Fachverlag GmbH (ed.): “Everything so beautifully colorful here” In: LZ Nonfood Trends, issue 1/2012, p. 42/43.
  9. Product Design Award Winner. red-dot.de, accessed on June 11, 2015 .
  10. Emsa is among the TOP 100 for the third time in a row. (No longer available online.) Emsa Press, archived from the original on October 13, 2016 ; accessed on October 10, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.emsa.com
  11. The TOP 100 innovators 2016. TOP 100, accessed on October 13, 2016 .