Ernest Kulhavy

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Ernest Kulhavy (born December 24, 1925 in Oderberg , Czechoslovakia ; † April 15, 2020 ) was an Austrian university professor of marketing . From 1989 to 1991 he was rector of the Johannes Kepler University Linz .

Life

Kulhavy recognized foreign trade as a professional goal early on and studied world trade in Vienna. He completed his studies with a diploma in 1950 and subsequently worked in import and export. In order to complete his studies with a doctorate, after two years in the private sector, Kulhavy accepted a position as a research assistant at the University of World Trade , where he wrote his dissertation on the subject of "Export promotion through national economic associations and chambers of commerce" and received his doctorate in 1952. After studying at the Bologna Center of the American Johns Hopkins University from 1956 to 1957, Kulhavy returned to Austria to prepare for his lectureship. However, he received a fellowship at the Research and Planning Division of the Economic Commission for Europe of the United Nations in Geneva and then worked for a year at the European Free Trade Association EFTA in Geneva. In the early 1960s, he also wrote a study for EFTA on the subject of direct investment.

Kulhavy completed his habilitation in 1960 in the field of general business administration and was appointed professor at the Technical University of Berlin West in the fall of 1963 , where he prepared the establishment of an institute for marketing and management. Before it could be founded, however, he accepted a position at the newly founded university in Linz, as this gave him the opportunity to return to Austria. In addition, he dealt more closely with the introduction of operations research into business administration. In 1966, Kulhavy founded the Institute for International Marketing at the newly founded university in Linz, which gave Linz the first marketing institute in the German-speaking area. Starting in 1968, Kulhavy was also a professor at the Diplomatic Academy in Vienna for 11 years. In the course of the university reform in 1970, the name “Institute for International Marketing” was replaced against his will by “Institute for Trade, Sales and Marketing”.

In the summer of 1975 Kulhavy was elected dean of the social, economic and legal faculties, where he was subsequently entrusted with the organization of the division of the faculty into a social and economic faculty and a law faculty. He founded the Marketing Club Linz in 1979 and the export course in 1981, was a member of the editorial board of the magazine Vertriebswirtschaft for around 25 years from 1970 and founded the export course in 1981. From the beginning of the 1980s he was also a consultant for a Swiss company on issues relating to the international cruise industry for more than 20 years. Due to the high number of commercial science students at the Vienna University of Economics and Business, Kulhavy was able to bring the commercial science course to the University of Linz to relieve the Viennese location. Between 1989 and 1991 he also worked as rector of the University of Linz, using the opening up to the east to conclude partnership agreements with universities in Eastern Europe. In 1994 he retired. He then moved to Pötzleinsdorf with his wife, with whom he has three daughters . After the end of his university career, Kulhavy was committed to university partnerships in Eastern Europe, was an advisory board member of the Sohmen -Fernost Foundation and a member of Erhard Busek's Institute for the Danube Region .

Works (selection)

  • Export promotion through national economic associations and chambers of commerce. 1951
  • The position of operation research in business administration . 1959
  • Operations research in trade and sales. Lecture given in Hamburg on June 14, 1962 as part of the scientific conference of the Association of University Lecturers for Business Administration. Hamburg 1962
  • Operations Research- The position of operations research in business administration . Wiesbaden 1963
  • Evaluation of the economic part of the rationalization campaign in the restaurant, bar and accommodation industry. Vienna 1958
  • Marketing for savings banks. Vienna 1968
  • Marketing as a central problem of modern corporate management. Vienna 1969
  • General business studies. Case studies. Linz 1981 (together with Hans Mühlbacher and Hans. J. Schelling)
  • Export problems of small and medium-sized enterprises. An empirical study. Linz 1982
  • Professors at the Johannes Kepler University Linz. Linz 1983
  • International marketing. Linz 1986
  • Marketing 1966-1986. Anniversary publication for the 20th anniversary of the Inst. F. Trade, sales, etc. Marketing d. Univ. Linz . Linz 1986
  • Austrian Marketing Prize - Successful Marketing Strategies 1988. Linz 1989
  • Marketing sketches. Linz 1989
  • Euromarketing logistics. Linz 1992 (together with Harald Keck)
  • Future prospects in marketing. Linz 1994 (together with Klaus Czempirek)
  • Marketing in trade in the Czech Republic, Hungary, Poland, Slovakia and Austria. Contributions to the 3rd Marketing Week Linz 1994 . Linz 1994 (together with Jan Ehlemann)
  • Institute for International Marketing at Johannes Kepler University Linz (JKU). The history of the establishment of the institute, which was the first university institute in German-speaking Europe to include marketing in its name (1966) . Linz, Vienna 2009

Individual evidence

  1. ^ Johannes Kepler University mourns Ernest Kulhavy. In: mein district.at. April 28, 2020, accessed April 28, 2020 .
  2. ↑ http://www.ernestkulhavy.at/html_frame/ernestkulhavy.html accessed June 19, 2015
  3. ↑ http://www.ernestkulhavy.at/html_frame/ernestkulhavy.html accessed June 19, 2015
  4. ↑ http://www.ernestkulhavy.at/html_frame/ernestkulhavy.html accessed June 19, 2015

Web links

personal data
SURNAME Kulhavy, Ernest
BRIEF DESCRIPTION Austrian university professor emeritus
DATE OF BIRTH December 24, 1925
PLACE OF BIRTH Bohumín
DATE OF DEATH April 15, 2020