Florian Heinemann

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Florian Heinemann on stage at TechCrunch Disrupt Berlin 2018

Florian Heinemann (born January 15, 1976 in Bergisch Gladbach ) is a German entrepreneur , serial entrepreneur , venture capitalist and business angel .

Heinemann was significantly involved in companies such as JustBooks (as founder 1999, sold in 2001 to AbeBooks , sold in 2008 to Amazon ), Zalando (founding investor 2008), Rocket Internet (member of the management 2007–2012) and Project A Ventures (founding partner 2012).

Career

Florian Heinemann is married and lives in Berlin. In 1999 he received a degree in business administration from WHU - Otto Beisheim School of Management Koblenz. From 2002–2006 he received his doctorate in innovation management and entrepreneurship under the title “Organization of New Product Development Projects” at HHL Handelshochschule Leipzig and RWTH Aachen University . In 2005 he was visiting scholar at the Wharton School in Philadelphia.

Heinemann is a founding partner of the early-stage investor Project A Ventures in Berlin, where he is responsible for marketing , CRM and business intelligence . Before founding Project A Ventures, he was Managing Director at Rocket Internet. During his time at Rocket Internet, he was mainly involved in building up Zalando, Global Fashion Group and eDarling / Affinitas.

Before Rocket Internet, Florian Heinemann was co-founder and managing director of JustBooks (later AbeBooks), where he was responsible for marketing and product. Then he was responsible for the online marketing department at Jamba! and the online dating portal iLove (2003–2005, sold to Verisign ). In 2006 he co-founded the online marketplace Antibodies Online (sold to BroadOak Capital Partners).

Bodies

In addition to his work as a partner at Project A, Heinemann is a member of several committees and supervisory boards, including a. at companies and organizations like

  • Körber AG (member of the supervisory board)
  • Henkel (Member of the Digital Advisory Board)
  • oetker (member of the Digital Advisory Board)
  • ABOUT YOU (Member of the Supervisory Board)
  • Startup Teens (shareholders)
  • Media.net Berlin Brandenburg (member of the supervisory board)

Investments

Florian Heinemann says he has invested in around 100 start-ups as a business angel . Most of the companies are based in Germany. These include companies such as Trivago (seed investor), Zalando (start-up investor), Audibene (seed investor), Home24 (start-up investor ), CityDeal / Groupon (start-up investors), Betreut.de/Care.com (seed investor), ClassPass (early-stage investor) , Mimi Hearing (early stage investor), Bitbond (seed investor) and Lillydoo (early stage investor). Florian Heinemann is one of the founding investors of the CODE University of Applied Sciences in Berlin.

Publications (selection)

Works

Scientific articles

Heinemann has published articles in international magazines, including a .:

  • 2011 in Journal of Product Innovation Management
  • 2010 in Strategic Management Journal
  • 2010 in Journal of Marketing Management
  • 2009 in the magazine for business administration
  • 2008 in Journal of International Marketing

Guest Posts

  • The e-commerce book: market analyzes - business models - strategies , German specialist publisher, 2017. ISBN 978-3866413078 .
  • Online Mittelstand in Germany, Volume 4 , CreateSpace Independent Publishing, 2015. ISBN 978-1516898657 .
  • Entrepreneurship (ZfB Special Issue) , Gabler Verlag, 2006. ISBN 978-3834903631 .
  • Online cooperation: Success in e-business through strategic partnerships , Gabler Verlag, 2003. ISBN 978-3409123693 .
  • Innovation - Technology - Future , Springer Fachmedien Wiesbaden, 2002. ISBN 978-3810036506 .
  • The eCommerce winners. How businesses became profitable on the web. , Frankfurter Allgemeine Buch, 2002. ISBN 978-3934191709 .
  • Silicon Valley, Made in Germany. What you can learn from successful companies in the New Economy. , Vieweg Verlagsgesellschaft, 2000. ISBN 978-3528057473 .

Awards

Web links

Individual evidence

  1. ^ A b c Anton Priebe: Interview with Florian Heinemann. In: onlinemarketing.de. September 4, 2015, accessed March 18, 2020 .
  2. ↑ Alexander Hüsing: Monopoly on antiquarian books? Abebooks takes over ZVAB.com. In: deutsche-startups.de. March 7, 2011, accessed July 24, 2020 .
  3. ↑ a b Jürgen Stüber: How Project A built 25 start-ups in two years. In: morgenpost.de. February 14, 2014, accessed March 18, 2020 .
  4. ↑ Martin Wocher: Pearl in the province. In: handelsblatt.com. November 29, 2016, accessed March 18, 2020 .
  5. ^ Florian Heinemann: Organization of new product development projects. In: Gabler Edition Wissenschaft. Retrieved March 18, 2020 . ISBN 978-3835007741
  6. ↑ Miriam Schröder: Emancipation from Rocket Internet. In: handelsblatt.com. February 21, 2017, accessed March 18, 2020 .
  7. ↑ Katharina Heckendorf: Founding a company - let's go! The construction assistant. In: zeit.de. June 12, 2016, accessed March 18, 2020 .
  8. ↑ Kim Richters: The somewhat different e-commerce investment of the Berlin scene. In: gruenderszene.de. October 26, 2016, accessed March 18, 2020 .
  9. ↑ Nils Kreimeier and Martin Unger: “To be an investor is love for a while”. In: capital.de. March 16, 2020, accessed March 18, 2020 .
  10. ^ Elisabeth Neuhaus: Trivago, on quiet feet. In: gruenderszene.de. January 6, 2016, accessed March 18, 2020 .
  11. ↑ Kim Richters: Hearing aid startup Audibene is sold. In: gruenderszene.de. March 27, 2015, accessed March 18, 2020 .
  12. ↑ Florian Heinemann a. a .: Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. In: doi.org. October 26, 2016, accessed March 18, 2020 .
  13. ↑ Florian Heinemann a. a .: Configurations of resources and capabilities and their performance implications: an exploratory study on technology ventures. In: onlinelibrary.wiley.com. May 18, 2010, accessed March 18, 2020 .
  14. ↑ Florian Heinemann a. a .: The antecedents and consequences of a market orientation: the moderating role of organizational life cycles. In: time.rwth-aachen.de. October 26, 2010, accessed March 18, 2020 .
  15. ↑ Florian Heinemann a. a .: The influence of national culture on levers and the effect of market orientation in German and Thai young companies. In: springer.com. February 14, 2009, accessed March 18, 2020 .
  16. ↑ Florian Heinemann a. a .: Antecedents of Market Orientation: A Cross-Cultural Comparison. In: journals.sagepub.com. June 1, 2008, accessed March 18, 2020 .
personal data
SURNAME Heinemann, Florian
BRIEF DESCRIPTION German entrepreneur
DATE OF BIRTH 5th January 1976
PLACE OF BIRTH Bergisch Gladbach