Woman (Swiss magazine)
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| description | Women's magazine |
| language | German |
| publishing company | Albis-Verlag AG |
| Headquarters | Zurich |
| First edition | February / March 1947 |
| attitude | December 15, 1980 |
| Frequency of publication | 2 × monthly |
| Editor-in-chief | Anni Thöny |
| editor | Paul Feissli |
Die Frau ( original spelling FRAU ) was a Swiss women's magazine that was published by Albis-Verlag Zurich from 1947 to 1980 .
history
At the beginning of the forties, the businessman and publisher Paul Feissli was looking for an “intelligent, proactive woman who would arrange for him to put together a teaching and reference work for young daughters of marriageable age, which he sold in booklet form”. The young Chur primary school teacher Anni Thöny , who has just come to Zurich from Graubünden to practice her profession, said yes. The home economics teaching and reference work Die Frau was created . A few years later, Feissli, who had meanwhile taken over the Albis publishing house of the journalist Heinrich Otto, planned to convert the reference work into a modern women's magazine. He offered Thöny the line, and she accepted the offer. In February / March 1947, the first issue was published as the woman in an edition of 8,000 copies (from mid-1951 called them a few years The woman , then the woman ).
It was Thöny's concern to «encourage women to develop an independent, independent personality, not to combative 'emances', but to become an independent partner of the man”. The woman should stand out from the then only Swiss women's magazine Annabelle , be more realistic, for example the Knaus-Ogino contraception method , the painless birth and the termination of pregnancy . It was also “for feminine, elegant fashion that emphasizes the body”.
Anni Thöny was initially a single editor and boss, secretary, operator and graphic designer rolled into one. When switching from bimonthly to monthly publication at the beginning of the 1950s, there were already three, and in 1968 when switching to bi-monthly publication there were six, and the circulation reached 75,000 copies.
The magazine changed its name several times. Until October / November 1951 it was called the woman until December 1955 , the WOMAN , to December 1969 (again) the woman . From January 1970 she called herself FRAU FEMME WOMAN DONNA and now published language courses in French, English and Italian. The risk that one could assume that the woman was now also available in French, Italian and English prompted the magazine at the beginning of 1973 to ban the foreign-language terms in the subtitle, before this too disappeared in April 1977 without comment and the magazine now simply became WOMAN called.
The publisher Paul Feissli, who has also owned a gravure printing plant since 1963, ran into financial difficulties in 1979 after making poor investments. Anni Thöny left the editor-in-chief at the end of March 1979 and was an editor's advisor until mid-November 1980, while the three editors Elisabeth Kissling, Simone Schilling and Iris Ziltener jointly managed the editorial team. Feissli sold half of the publishing rights to the publishers of Annabelle / Elle and femina , Weltwoche Verlag AG and Conzett & Huber Verlag AG, respectively, in mid-October 1980 ; he also had to sell his printing company Albena AG, the graphic works Albena AG and the Albis publishing house. The magazine was discontinued at the end of the year and integrated into Annabelle / Elle and femina in early 1981 . Albis Publishing and Albena AG by 1984 merger of the Jean Frey taken AG.
Editorial staff
Better-known editorial staff were the cook Agnes Amberg , the later TV presenter Annet Gosztonyi , the long-time editor-in-chief Anni Thöny , the writer and later SP National Councilor Doris Morf , the deputy editor-in-chief Eliane Meyer , the cabaret artist Elsie Attenhofer , the painter Hanny Fries , the Writer Hedi Wyss , who later became co-editor-in-chief Iris Ziltener , the lawyer Liliane Decurtins and the cook Marianne Kaltenbach .
Printing houses
The first issue from February / March 1947 was printed by Buch- und Künsterei AG., Solothurn, the following until spring 1948 by Stampfenbach AG., Zurich. Uto-Druck AG, Zurich, and from summer 1949 U. Herzog Söhne, Rheinfelden, printed the magazine until spring 1949. In the middle of 1951, the printing houseberichthaus, Zurich, took over the printing (from 1957 supported by E. Suter, Liebefeld / Bern, for the offset part) until the publisher Feissli opened his own gravure printing house Albena AG, Glattbrugg in 1963. The last issue at the end of 1980 was printed by one of the two buyers of the publishing rights, Conzett + Huber, Glattbrugg-Zurich.
literature
- René Bortolani: The woman lives on. In: Annabelle . No. 1, January 1, 1981, p. 5 (editorial).
- Anni Thöny: Thanks to everyone! In: woman. No. 11, July 1, 1977, p. 7.
Individual evidence
- ↑ a b c Eliane Meyer: «My dream job? Mrs. Editor-in-Chief! " In: woman. No. 11, July 1, 1977, p. 88 f. (Interview).
- ↑ René Bortolani: «The woman was my child». In: Annabelle . No. 1, January 1, 1981, pp. 60-62 (interview).
- ↑ Anni Thöny: Birthday. 20 years the woman. In: the woman. No. 2, January 1967, p. 25.
- ↑ Anna Thöny: There are a thousand possibilities. In: Frau Femme Woman Donna. No. 1, January 2, 1970, p. 25.
- ↑ Anny Thöni: Is life a game? In: woman. January 1, 1973, p. 3.