Gerald Hensel

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Gerald Hensel at re: publica 2017

Gerald Hensel (born November 1, 1975 in Haiger , Hessen ) is a German digital marketing expert, publicist, blogger and co-founder of several non-governmental organizations .

Life

Hensel completed his training as an advertising clerk and studied political science and German at the University of Mannheim . Hensel further developed his academic thesis on the subject of “Positive Incentive Control in the Nuclear Conflict with North Korea 1994–2002” in order to publish it in 2004 as a book.

In 2011, Hensel founded the Dutch section of the Account Planning Group - an association of communication and marketing strategists. He served on their board in Amsterdam for a year . In the same year he was one of the founding members of the network policy association D64 - Center for Digital Progress, which is closely related to the SPD. But Hensel is a simple member and never held any office.

Hensel lives in Hamburg and Berlin , where, as a freelance digital strategist, he focuses on supporting brands in their digitization. In more than 20 years of professional activity, Hensel has worked for advertising agencies, companies and management consultancies in Germany and abroad. He frequently publishes in specialist books and has often appeared as a commentator and guest journalist in various specialist media. Hensel blogs himself on various platforms and also appears regularly as a speaker at conferences.

# No money for law and the consequences

At the end of 2016, Hensel's private campaign # keinGeldFürRechts caused a stir , in which he called in two blog posts and several tweets to dissuade those responsible for brands and media from having their paid advertising banners appear on pages that Hensel classified as “ right-wing ”. After this call, which some classified as a boycott , which was originally directed against the Axis of the Good , among others , the company was accused by Axis author Henryk M. Broder of using his position there to influence advertisers and thus the economic basis to damage journalistic offers and freedom of expression and the press .

The action was controversial and led to a storm of protest against Hensel and his employer and a four-digit number of negative reviews for Scholz & Friends on Facebook. Scholz & Friends distanced themselves from the campaign and spoke of unnecessary provocations and insulting reactions from Hensel to the initial hostility, but as an employer stood behind Hensel. Nevertheless, according to his own statements, Hensel decided to leave Scholz & Friends.

Michael Hanfeld commented in the FAZ : "Anyone who relies on something like this, especially as a strategist at an advertising agency, positions economic power against diversity of opinion and freedom of the press."

In 2017, Hensel then founded the association Fearless Democracy , which, according to its own statements, "plays a role against populists and extremists as a content-related partner of public institutions, journalism and the private sector" and, according to Laura Lucas in super media, describes the "effects of the populist anger industry in the digital Reveal the age for everyone to understand ”. The association and the platforms Übermedien and BuzzFeed cooperated in the course of several researches. 2019, the association founded with the campaign platform Campact the nonprofit organization HateAid .

As part of this activity, Hensel himself appeared in various media, for example in the penultimate episode of Schulz and Böhmermann , as a commentator in the 3sat documentary The Right Turn and in various press articles in which the then new topic of hate speech and Discourse shift in the net was discussed. The "workshop letter", a video portrait with Hensel, won a gold best-of-content marketing award in 2018.

Web links

Commons : Gerald Hensel  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Gerald Hensel: Brand Management with Google . In: Prof. Dr. Andreas Baetzgen (Ed.): Brand Design: Strategies for the digital world . 1st edition. tape 4 . Schaeffer Poeschel, Stuttgart 2017, ISBN 3-7910-3917-2 .
  2. ↑ Advertising & Selling: Dmexco: Looking into the future or navel gazing at the industry? | W&V. September 10, 2013, accessed July 10, 2019 .
  3. ↑ Advertising & Selling: Nomaika Marketing: "Lindner has overtaken itself" | W&V. November 21, 2017. Retrieved July 10, 2019 .
  4. ^ "The digital quarter hour" with Gerald Hensel and Johannes Ceh. June 29, 2018, accessed July 10, 2019 .
  5. ↑ "The company has surfed the algorithm": What Gerald Hensel thinks of Shitstorms à la True Fruits. Retrieved July 10, 2019 .
  6. ^ Siebenhaus15: Gerald Hensel on Re: publica 18. In: geraldhensel.com. April 26, 2018, accessed on July 10, 2019 (German).
  7. ↑ a b Michael Gassmann: Scholz & Friends takes a distance to # keingeldfürrechts . ( welt.de [accessed December 15, 2016]).
  8. ↑ Gerald Hensel: No money for law. Let's turn off the money to radical right media (via archive.org). Archived from the original on December 7, 2016 ; accessed on December 18, 2016 .
  9. ^ Henryk M. Broder : The dirty success of the informers . ( achgut.com [accessed December 12, 2016]).
  10. ↑ Advertise & Sell: The Axis of the Good: How a blog is indignant to death | W&V. December 12, 2016, accessed July 11, 2019 .
  11. ↑ a b “An attack on my personal life and my work environment” - Interview with Gerald Hensel . ( stern.de [accessed December 15, 2016]).
  12. ↑ a b Michael Gassmann: Scholz & Friends takes a distance to # keingeldfürrechts , WeltN24, December 14, 2016.
  13. ↑ Stefan Wegener: Scholz & Friends: Now the boss speaks of Gerald Hensel . ( wuv.de [accessed December 15, 2016]).
  14. ↑ Michael Hanfeld: Don't advertise with the dirty children , Frankfurter Allgemeine Zeitung, December 15, 2016.
  15. ↑ We are Fearless Democracy. In: FearlessDemocracy.org. Retrieved on July 11, 2019 (German).
  16. ↑ Laura Lucas: How right-wing trolls hijacked the discussion about an ARD film. In: Übermedien. February 15, 2018, accessed on July 11, 2019 (German).
  17. ↑ Karsten Schmehl BuzzFeed-Redaktion, German: These secret chats show who is behind the meme attack # Verräterduell on the TV duel. Retrieved July 11, 2019 .
  18. ↑ Gerald Hensel: Why should one let the loud minority forbid one's mouth? In: Edition F . May 30, 2017. Retrieved July 11, 2019 .
  19. ↑ Best of Content Marketing: 4x gold and 7x silver for the profile workshop. Retrieved July 11, 2019 .
personal data
SURNAME Hensel, Gerald
BRIEF DESCRIPTION German digital marketing expert, publicist, blogger and co-founder of several non-governmental organizations
DATE OF BIRTH 1st November 1975
PLACE OF BIRTH Haiger