Haller (chocolate)
Haller was a chocolate factory from Obertürkheim , a current district of Stuttgart .
The company was founded in 1921 by Karl Haller in Stuttgart. He started his chocolate production within initially rented rooms. A few years later he acquired an area at Augsburger Straße 554 in Obertürkheim, to which he relocated his new company building and production facility (today's Nanz area) in 1926.
Haller was part of a notable tradition of chocolate production at the Stuttgart location. Chocolate was produced by the companies Eszet , Schoko-Buck , Waldbaur , Moser-Roth (the largest chocolate factory of its time), Friedel and Ritter , which apart from the latter no longer exist (independently) today.
The assortment ranged from chocolate, chocolate ingredients and praline variations to sweets. At times of maximum productivity and capacity, Haller employed around 400 people, almost a quarter of whom sold the products in the field.
During World War II the production was first on herbal teas , then on beechnuts converted Oils, because of the lack of massive cocoa and sugar confectionery. The original core business was not taken up again until 1949. Haller later acquired what was once the city's largest chocolate factory, Moser-Roth . Haller used the Moser-Roth brand as a driving force. In 1951, the Swiss company Tobler founded a sales company in Stuttgart and, in this context, was granted the right of first refusal to Haller's products. The Melitta Group took over the family business in 1960 . Production was stopped in 1967.
Web links
Individual evidence
- ↑ Stuttgart - capital of chocolate production. Haller from Obertürkheim. Klaus Enslin, accessed on May 17, 2013 (private homepage).
- ↑ Mergers and acquisitions by Ulrich Wittig
- ↑ Melitta 100 Years: Company History. Melitta Group , archived from the original on July 19, 2011 ; accessed on May 17, 2013 .