Chocolate Buck

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Schoko-Buck was one of numerous chocolate factories in Stuttgart . The factory was located in the Ostendstrasse 88 district of the city. The company was founded in Bietigheim in 1922 as Buck AG and in 1927 relocated to Ostheim (Stuttgart) . Company manager Karl Truchsess merged the company with the Julius L. Wernick AG cocoa and chocolate factory located there. The same was probably founded in 1914 at Wörthstraße 26 (today: Rieckestraße) on Stöckach, and around 1920 in the rooms of a former furniture factory in Ostendstraße. 88 move. The Neckargold AG chocolate factory was located there from 1927 onwards. In the 1930s, both companies were converted into GmbHs . A bitter, caffeinated, round chocolate, similar to the later Scho-Ka-Kola , which came on the market in a metal tin, was particularly well known .

Schoko-Buck was part of a notable tradition of chocolate production at the Stuttgart location. Chocolate was produced by the companies Eszet , Haller , the long-established Waldbaur and Moser-Roth (largest chocolate factory), as well as Friedel and Ritter Sport , all of which, with the exception of Ritter Sport, no longer exist (independently).

From 1954 the Hüther family, as expropriated owners of the Mauxion chocolate factory in Saalfeld, had Mauxion products manufactured and sold by Schoko-Buck in Stuttgart.

In 1954 the Swiss company Chocolat Tobler took a stake in Buck. In 1955, Schoko-Buck was absorbed by the Swiss company. The plant was modernized. As a result, Tobler sold chocolate bars and pralines at the German location . Around 1980 almost 500 employees worked in the company, which among other things manufactured the Toblerone , which is still known throughout Europe today, today a product of the Nestlé competitor Kraft Foods .

In 1985, Tobler was the last chocolate factory in town to shut down.

A well-known advertising slogan from 1932 was:

"For every meal, every sip / only buy chocolate from Schoko-Buck"

Individual evidence

  1. BUCK chocolate factory in Stuttgart-Ost
  2. Mergers and acquisitions by Ulrich Wittig

literature