Moser-Roth
Moser-Roth is a chocolate brand produced by the Storck company and protected since 1902 , which is sold through the food discounter Aldi .
history
The Roth company was founded in 1841 by master confectioner Wilhelm Roth jr. founded in Stuttgart on Kronenstrasse. In 1876 Wilhelm Roth left the company and Wilhelm Wagner took over the small factory together with Kommerzienrat Sproesser. In 1881 the company moved to larger buildings in Bahnhofstrasse (today Heilbronner Strasse ), which were later expanded several times (site of today's Geno-Haus).
In 1896 the union with the Stuttgart rival company “Chocolate and Bonbon Factory” EO Moser & Cie. GmbH , which was founded in 1846 by master confectioner Eduard Otto Moser (1818–1879) in Calwer Straße. The Leibfried'sche area (between Heilbronner Straße, Pragstraße and Löwentorstraße ) is the park with the ruins of the former villa of Eduard Otto Moser built in 1875 .
The brand name Moser-Roth was protected in 1902. Moser-Roth was the largest chocolate factory in Stuttgart in the 20th century and employed around 550 people around 1910. Chocolate was also produced in Stuttgart by the companies Eszet , Haller , Waldbaur , Schoko-Buck , Friedel and Ritter , which apart from the latter no longer exist today.
In the spring of 1942 the company was shut down by the Reich government for political reasons. In September 1944, the entire factory on Heilbronner Strasse burned down to the lowest basement level as a result of an air raid.
- Former company building
Factory building on Heilbronner Strasse from the southeast, 1895.
Factory building in Räpplenstrasse, plan view, 1894.
Factory building from the northeast, around 1908.
Trademark
The Stuttgart chocolate manufacturer Karl Haller had owned the brand rights since 1947 and continued production in Stuttgart-Obertürkheim since 1948. Even after the death of Karl Haller and the takeover of the company by the Melitta Group , production continued until 1967. The Moser-Roth brand was then owned by different manufacturers and was eventually sold to the August Storck KG, which the chocolate brand in June 2007 for the Aldi Group by the Berlin district of Reinickendorf manufactures based Moser-Roth GmbH again.
Advertising brands
Advertising image "Friedrichshafen"
Advertisement picture "Lichtenstein"
Advertisement picture "Schlossplatz"
Advertisement image
"Old Castle"
"Hohenzollern" advertising image
"Favorite Chocolate"
literature
- Festschrift to celebrate the 50th anniversary of the Württemberg Chamber of Commerce. 2. Large-scale industry and wholesale trade in Württemberg. Stuttgart 1910, pages 43-44.
- Franz Karl Huber: Festschrift to celebrate the 50th anniversary of the Württemberg Chamber of Commerce, Part II: Large-scale industry and wholesale in Württemberg , Stuttgart 1910, page 45.
- Gabriele Kreuzberger: Factory buildings in Stuttgart: their development from the middle of the 19th century to the First World War. Stuttgart 1993, pages 387-394.
- August Lämmle: Review of the 100th anniversary of the Moser-Roth company, dedicated to its business friends , 1841–1941 , Stuttgart 1941, new edition Stuttgart 2004, especially: pages 12–16 [1] .
- Manfred Schmid: City history (s). An accompanying book for the permanent exhibition of the Stuttgart City Archives , Stuttgart 1995, pages 84–85.
- The chocolate page Stuttgart 4 - Moser-Roth (access) 2013, online: [2] .
- Achim Wörner; Michael Steinert (photos): A dinner pleasure. Stuttgart from the chocolate side. Achim Wörner and Michael Steinert (photos) went on a foray into the history of the cocoa industry in the state capital . In: Stuttgarter Zeitung No. 116 of May 20, 2000, page 36.
- Hie good Württemberg all the time! A memory book for the 25th anniversary of the government of Sr. Majesty King Wilhelm II of Württemberg October 6, 1891 to 1916 , Stuttgart [1917], pages 32, 131.
Individual evidence
- ↑ GENO House Stuttgart
- ↑ #Festschrift 1910 .
- ^ Moser-Roth-Festschrift on the 100th anniversary of the company's founding, 1941