Alfred Ritter GmbH & Co. KG

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Alfred Ritter GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1912
Seat Waldenbuch , GermanyGermanyGermany 
management
  • Andreas Ronken (Chairman)
  • Malte Dammann
  • Bernhard Kühl
  • Asmus Wolff
Number of employees approx. 1,550 (2018)
sales EUR 480 million (2019)
Branch food industry
Website www.ritter-sport.de
Status: 2020

Factory in Waldenbuch, 2018
The Ritter Sport factory in Waldenbuch

The Alfred Ritter GmbH & Co. KG is a German food producers from Waldenbuch in Baden-Wuerttemberg , by the chocolate brand Ritter Sport is known. From 2005 to the end of 2014, Alfred Theodor Ritter , grandson of the company's founder Alfred Ritter Sr., was chairman of the management board, and Andreas Ronken took over the management on January 1, 2015.

In 2017, the company had a market share of around 25 percent on the German chocolate bar market. This placed the manufacturer on a par with Mondelēz International and their Milka brand .

history

In 1912 Clara and Alfred Eugen Ritter founded a chocolate and sugar confectionery factory in Stuttgart-Cannstatt . The company's first chocolate brand , Alrika (for Alfred Ritter Kannstatt ), was launched in 1919. Between 1920 and 1926 the number of employees doubled from 40 to 80 employees.

In 1930 the company moved from Cannstatt to Waldenbuch. Two years later, the Ritter Sport brand was introduced under the name Ritter's Sport Chocolate .

In 1952 the company founder Alfred Eugen Ritter died and his son Alfred Otto Ritter took over the management of the company. In 1959 the company founder Clara Ritter died . In 1978 the third generation joined the company. Alfred Theodor Ritter and his sister Marli Hoppe-Ritter joined the advisory board and Alfred Theodor Ritter took over the chairmanship in 1983.

In 1988 the chairman's business expanded. After the Chernobyl disaster , in which a large part of the hazelnut harvest, which is important for chocolate production, was contaminated, Alfred Theodor Ritter entered the field of renewable energies and laid the foundation stone for the Ritter Group . In 2005 Alfred Theodor Ritter took over the chairmanship of the company.

In 2012, 40 percent of sales were generated outside of Germany, compared to 35 percent in the previous year.

In 2018, the factory produced over three million bars of chocolate every day.

In 2020 the company bought the former Mars production facility in Breitenbrunn , including the brands Amicelli, Banjo and Fanfare.

Foreign branches

Alfred Ritter GmbH & Co. KG has various foreign branches:

  • Seven subsidiaries: Nicaragua, Italy, Austria, Russia, Netherlands, Singapore, United Kingdom
  • Affiliate: Denmark

range

Chocolate bars

In addition to the classic 100-gram bars, the range is regularly supplemented with seasonal flavors, mini or 250-gram bars. The company also offers organic chocolate.

Other products

  • Under the Ritter brand, the crispy pieces "rum", chocolate cubes and so-called "quadretties" are also offered.
  • When Milka introduced the purple break in 1986 , Ritter countered with the Ritter Sport Balloon bar , which consisted of pieces in the shape of a balloon and was produced in four different varieties. At the beginning of the 1990s, attempts were made to reform the bar again in a square shape, but production soon stopped.

Museum knight

Museum knight

Next to the factory in Waldenbuch is the Museum Ritter , which is dedicated to the square in the art of the 20th and 21st centuries.

literature

  • 100 years - 100 facts. The best of a century of company history , Alfred Ritter GmbH, Waldenbuch 2012. (without ISBN) (In the holdings of the Württemberg State Library in Stuttgart).

Web links

Commons : Ritter Sport  - Collection of images, videos and audio files

Individual evidence

  1. a b SPIEGEL Online: Alfred Ritter gives up management of Ritter Sport . Article dated November 7, 2014, accessed November 7, 2014.
  2. Imprint. ritter-sport.de, May 2020, accessed on May 28, 2020 .
  3. a b Facts and Figures. ritter-sport.de, May 28, 2020, accessed on May 28, 2020 .
  4. Armin E. Möller: The chocolate business is no picnic. In: Badische Zeitung , online edition of January 30, 2017, accessed on November 11, 2018.
  5. a b c d e RITTER SPORT - Our chocolate story - square. Practically. Well. Alfred Ritter GmbH & Co. KG, accessed on December 11, 2010 .
  6. Quadratic. Practically. Green. , greenpeace magazine, 4.03
  7. Ritter Sport with record sales. handelsblatt.com, January 24, 2013, accessed January 25, 2013 .
  8. Süddeutsche Zeitung: Takeover of production: Ritter Sport treats itself to Amicelli. Retrieved May 27, 2020 .
  9. Mars sells chocolate factory in Breitenbrunn to Ritter . In: Die Presse> Company. diepresse.com, accessed on May 28, 2020 .
  10. The most important data of the family business. ritter-sport.de, 2017, accessed on January 26, 2018 .
  11. - ( Memento of the original from December 1, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / schoko-riegel.com

Coordinates: 48 ° 38 '18.3 "  N , 9 ° 7' 24.3"  E