Purple pause
Lila Pause is a Milka branded chocolate bar .
The product was introduced in 1986. With the advertising slogan and the advertising music "The most beautiful breaks are purple!", The purple break became very popular in the 90s. They were available in almost all the flavors in which the core product, Milka chocolate, was offered: "Grain crisp", "Nougat", "strawberry", "caramel", "yoghurt crisp", "white crisp" and "Alpine milk". The “yoghurt crisp” flavor has been available for some time now as a large “crispy yoghurt” bar.
After "Lila Pause" lost ground on the chocolate bar market, the product was relaunched . Among other things, the recipe and packaging design including the "Lila Pause" lettering were changed and the Lila Pause more than chocolate bars from the Milka bars delimited. In the end there were only the varieties “Purple Pause Nut” and “Purple Pause Strawberry Filling”.
By choosing the name or the slogans we combined the presentation of the chocolate bar as a snack with the Milka brand, which since 1973 purple colored Milka cow (the color is the most important element of the Milka brand family is and was in the 1990s protected as a color trademark ).
In 2007 production and sales were discontinued. Lila Pause is still available in Switzerland.
Since April 2011 the original purple break in the flavors “strawberry yoghurt”, “nougat cream” and “caramel” has been on the German market again, initially announced with “for a short time”. After the test phase was completed, the varieties “strawberry yoghurt” and “nougat cream” were again included in the fixed range, and “caramel” was discontinued.
Remarks
- Ulrich Herter created the advertising music “The most beautiful breaks are purple” .
- The Hamburg band Station 17 released a piece called Lila Pause on their album Bravo in 1999 , which was later also remixed by Antonelli Electr. and DJ Koze appeared.
- In 1988, the Stollwerck company launched a chocolate bar from its Alpia brand, also wrapped in purple paper, under the name “Süße Pause”, which was soon stopped by the courts .
- ALDI sold a similar pink chocolate bar in the 1990s.
- In 1988, Ritter Sport also countered with the Ritter Sport Balloon , which was discontinued in 1993.
Individual evidence
- ↑ Milka brand history
- ↑ Milka Crispy Yogurt on the company website
- ↑ "Current Lila Pause" products
- ↑ Archived copy ( memento of the original dated December 1, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
