Eszet

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Ernst Staengel

The company Eszet - S taengel & Z iller - was a cocoa and chocolate factory in Untertürkheim (today a district of Stuttgart in Baden-Württemberg ). From the initials of the surnames of the two founders Ernst Staengel the Elder . Ä. (1827–1915) and his brother-in-law Karl Ziller, the well-known brand name "Eszet" was created.

history

Front view of the former Eszet factory building
Backyard view of the former Eszet company premises

The company was founded on May 7th 1857 in Stuttgart in Furtbachweg by the confectioner Staengel. In 1860 she moved to Olgastraße 75-77. In 1869 Karl Ziller left the company. Due to limited space, the factory relocated to the freight station in Untertürkheim in 1898. In 1899 the Eszet building was built at Augsburger Straße 275, where around 150 people were employed in 1910. In 1921 there was a major renovation and expansion of the building along with a monumental view of the facade.

The Eszet slogan at that time was:

"Once you got a beautiful wife on the Caribbean Sea for 100 cocoa beans"

After the death of Ernst Staengel the Elder J. († 1931), the son of the company's founder, was his widow Elisabeth as managing partner until her death in 1973. In 1974 Eszet had to apply for liquidation . In 1975 the Eszet brand was bought up by the Cologne-based Stollwerck group and henceforth produced by them. The operation in Untertürkheim was shut down.

There is still a tram stop called Eszet to this day .

Products

  • After candy production was given up in 1912, the company concentrated on the production of cocoa powder and chocolate bars in many variants, designs and flavors.
  • The best-known product is the eszet wafers . These are thin bars of chocolate that are intended as a topping for rolls or bread . The Eszet wafers first came onto the market in 1933. They have been manufactured by the current owner, Stollwerck, since 1975.

Market environment in Stuttgart

After Moser-Roth and Waldbaur, Eszet was the third important chocolate factory to be established in Stuttgart. Chocolate was also produced in Stuttgart by the companies Haller , Schoko-Buck , Friedel and Alfred Ritter , which apart from the latter no longer exist today. Confectionery factories were considered a typical big-city industry, except in Stuttgart they were located in Germany in cities such as Hamburg, Cologne, Berlin, Magdeburg or Dresden. As part of the general changes in lifestyle from the middle of the 19th century, this branch of industry became increasingly important, as chocolate was considered a healthy and energizing food. In the beginning, the inquiring target group was the middle class.

Web links

literature

  • Gabriele Kreuzberger: Factory buildings in Stuttgart: their development from the middle of the 19th century to the First World War. Klett-Cotta 1993, ISBN 3-608-91629-6 .
  • Werner Skrentny, Rolf Schwenker, Sybille Weitz, Ulrich Weitz: Stuttgart on foot. Silberburg-Verlag, ISBN 978-3-87407-813-9 .

Individual evidence

  1. ^ The Württemberg Chambers of Commerce , p. 45.
  2. ^ Kreuzberger: Factory buildings in Stuttgart , p. 394.
  3. ↑ Skrentny et al. a .: Stuttgart on foot , p. 160.
  4. ^ Kreuzberger: Factory buildings in Stuttgart , p. 387.