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Entrance portal of the former chocolate company Waldbaur, Stuttgart, Rotebühlstraße 83.

Waldbaur was a Stuttgart-based chocolate manufacturer that was one of the most important chocolate producers in Germany for almost 130 years from 1848 to 1977. The founders of the company were the brothers Franz and Gustav Waldbaur. Together with other pioneers in the chocolate industry such as Moser-Roth , Eszet and Ritter, they established Stuttgart's reputation as an important chocolate city.

The company was family-owned for two generations and was owned by Max Loës (father) and Karl Loës (son) from 1887 to 1964. In 1964 the company was transferred to Gerd Ruisinger. After its dissolution in 1977, the chocolate company was transformed into the Waldbaur Verwaltungs- und Beteiligungs-GmbH, which among other things manages the Waldbaur site in Stuttgart.

history

founder

The Waldbaur chocolate factory was founded in 1848 by the two brothers Franz Waldbaur (1808–1866) and Gustav (Albert) Waldbaur (1814–1861). Her father was the Böblingen teacher's son Gottlob Waldbaur. He completed an apprenticeship as a pharmacist and, after nine years as a pharmacist's assistant, took over the Mohren pharmacy in Möhringen in 1802 . In 1803 he married the pastor's daughter Wilhelmine Luise Grundler (1782–1842), who bore him 14 children, including the two brothers Franz and Gustav. Gottlob Waldbaur died in 1823 at the age of 47.

Advertisement by the Waldbaur brothers in the Stuttgart address book, 1871.
Waldbaur billboard in Besigheim .

Franz, the older of the two brothers, completed an apprenticeship as a pharmacist from 1823 to 1827 after the death of his father and then worked for four years as a pharmacist's assistant in Ulm, Tübingen and Stuttgart. After his father's death, his mother had sold the Mohren pharmacy. When the buyer wanted to move away from Möhringen after a few years, Franz Waldbaur bought the Mohrenapotheke back in 1831. In 1832 he passed the pharmacy exam and married Caroline Bohn (1812-1910). She gave him three sons who died in childhood. His younger brother Gustav Waldbaur became a businessman and had lived in Stuttgart since the 1830s. His marriage to Amalie Springer had four children.

In the 1840s, Franz Waldbaur began making chocolate in the laboratory of his pharmacy. He was able to orientate himself on two Stuttgart pioneers of chocolate production, the master confectioner Wilhelm Roth jr. and Eduard Otto Moser , who founded the first two chocolate companies in Stuttgart in 1841 and 1846, respectively.

The business success of his small manufactory prompted him to set up a factory in Stuttgart. He gave up his job and sold the pharmacy in Möhringen. Together with his younger brother Gustav, he set up a chocolate factory outside the city in the west of Stuttgart opposite the Feuersee . The brothers installed a modern steam-powered chocolate machine to drive the cocoa mills. In an advertisement in the Stuttgart address book from 1851, they advertised their “steamed chocolates” with reference to theirs

"Steam chocolate factory according to the latest Parisian equipment, by means of which the chocolate is prepared to the finest possible through granite rollers without coming into contact with iron".

Chocolate production in Stuttgart developed slowly at first: in 1861 there were the four companies Roth (founded in 1841), Moser (1846), Waldbaur (1848) and Eszet (1857), which together employed 37 people. Over the years, the Waldbaur brothers expanded their product range to include cocoa powder, liqueurs and tea. The company traded as “Gebr. Waldbaur, Steam Chocolate and Liqueur Factory ”(1855) and“ Gebr. Waldbaur, chocolate. Liqueurs factory and tea trade ”(1871).

successor

Gustav and Hermann Waldbaur

When Gustav Waldbaur died in 1861 at the age of 47, his two sons Gustav (Adolf) Waldbaur (1839–1874) and Hermann Waldbaur (1840–1886) took over the company. They deleted the "e" in the previous name Waldbauer and called themselves from then on Waldbaur. In 1862 they added another building to the factory.

Max and Karl Loës

Max Loës (5) with wife (6) and son (7), 1900.
Villa Diemershaldenstrasse 11, 2009.

After the early death of Gustav (1874) and Hermann Waldbaur (1886), Max Loës, the son of a miller from Kraichtal - Oberöwisheim , became the owner of the Waldbaur company in 1887 . In 1889 he had the main building at Rotebühlstrasse 83 rebuilt, and in 1899 also the building at Rotebühlstrasse 85. Max Loës was married to Thekla Kreuzer. The marriage resulted in the son Karl Loës (1877–1964), who took over the company in 1912 after completing his studies. Under the management of Loë's father and son, the Waldbaur company experienced rapid growth: after 150 employees in 1910, the workforce in 1960 already consisted of 500 employees.

After the Second World War, Karl Loës had the destroyed buildings rebuilt. In the early 1950s, Karl Loës judged his own performance: “Under his leadership, the company has developed extremely well. Today the plant is one of the most important branded goods companies whose products are at the forefront of German quality chocolate. "

In 1926 Karl Loës bought the "Villa Wittmann" at Diemershaldenstrasse 11, a stately home that the banker Ludwig Wittmann had built in 1923. After the Second World War, he sold the villa in which the Institut français resided from 1951 to 2013 .

Gerd Ruisinger

After the death of Karl Loës in 1964, the Waldbaur company was transferred to Gerd Ruisinger (1918–2008). He was born in Freudenstadt as the son of a senior teacher and obtained his doctorate in 1960. Ing. At the Institute for Agricultural Machinery at the Technical University of Munich on the subject of "The fine grinding of chocolate mass". He married Praxedis Loës, the daughter of Karl Loës. The marriage resulted in two daughters and two sons Björn Ruisinger and Hans-Joachim Ruisinger between 1951 and 1963. He was a member of the Federal Association of the German Confectionery Industry and was a member of the board of directors of the chocolate, chocolate products and cocoa division from 1969 to 1977.

Company dissolution

Waldbaur advertising stamp, before 1913.

Due to global overcapacity, the chocolate industry got into economic distress in the 1970s. Famous Stuttgart chocolate manufacturers gave up operations, as early as 1967 Moser-Roth and Haller and 1975 Eszet . After 128 years, Waldbaur sold the trademark rights to the Cologne chocolate manufacturer Stollwerck in 1976 and ceased production in 1977. 700 employees lost their jobs. Today the chocolate company Ritter Sport , founded in Cannstatt in 1912 and now based in Waldenbuch , is the only reminder of the glorious past of the chocolate city Stuttgart.

The Waldbaur company was transferred to the Waldbaur Verwaltungs- und Beteiligungs-GmbH, which also manages the real estate in the Waldbaur area. Tenants in the buildings on the site are around 30 companies, including several forest construction companies, the trade fair company Mesago, Panini- Verlag, the IT company Sprinteins, the von Braunbehrens gallery and a number of freelancers and startups.

Advertising Materials

A large number of advertising materials survived the end of the Waldbaur company. The coveted collector's items include billboards, packaging, advertising stamps, coloring pages, card games, comic strips, ashtrays and payment plates. Particularly popular are the boxes and boxes of the famous Waldbaur cat tongues with five cute kittens as a decoration.

building

Floor plan of the Waldbaur area (dark gray = Waldbaur building), 2016.

Gabriele Kreuzberger writes in her standard work on "Factory Buildings in Stuttgart":

"However, since the entire building files for the years between 1830 and 1883 were removed in 1948, the appearance and history of the old Waldbaur buildings can no longer be traced."

After its founding, the Waldbaur company moved into the house at Vor dem Calwerthor 7 in 1848 (from 1851 Rotebühlstraße 83), in which the Märklin & Scholl company had previously operated a liqueur, mustard and perfumery factory. House number 85 was used as a residential and rental house. In 1862 Gustav and Hermann Waldbaur had a factory extension built, which was given house number 85b and from 1867 number 87.

In 1889 the main building at Rotebühlstrasse 83 was replaced by a representative new building, the only surviving testimony to the great times of the former chocolate factory. Above the entrance to the building, the word Waldbaur is emblazoned in large letters, and above it the company coat of arms with the letters WWW, the monogram of the advertising slogan “We want Waldbaur”. In 1899, Max Loës had a new building built in the neo-renaissance style by the Stuttgart architect Friedrich Eisenlohr instead of the rental and commercial building at Rotebühlstrasse 85.

Door gable of a former Waldbaur building.

During the Second World War, the buildings at Rotebühlstrasse 85 and 87 were destroyed. Karl Loës had it rebuilt after the war. An inscription stone from 1955 with his initials KL, which is attached to building 87C, testifies to the reconstruction. In 1962, a hundred years after the construction of the building at Rotebühlstrasse 87, Karl Loës had building 87G built. As a memento, it bears an old door gable rescued from the ruins of the war above the entrance to the von Braunbehrens Gallery, above it a stone with the monogram of Gustav and Hermann Waldbaur “G. & HW 1862 "and underneath a stone with the inscription" KL 1962 ".

The Waldbaur buildings are located in the square between Rotebühlstrasse and Augustenstrasse or Hermannstrasse and Senefelderstrasse. They originally occupied the house numbers Rotebühlstrasse 83 to 87, today 81 to 89. The writer Wilhelm Raabe lived on the third floor of the house at Hermannstrasse 11, built by the Waldbaurs in 1862, from 1864 to 1870 .

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  • Waldbaur building at Rotebühlstrasse 85, built in 1899, destroyed in World War II.

  • Facade sculpture "Rising Cranes" on the building at Rotebühlstrasse 87G.

  • “Dancing Cossack” by Rotraut in the courtyard of the Waldbaur area.

literature

General

  • Egid Fleck:
    • From the history of today's “Mohren” pharmacy in Möhringen on the Fildern . In: Armin Wankmüller (editor): Contributions to the history of pharmacies in Württemberg , Volume VI, Issue 1, June 1963, pages 2-4, online .
    • Möhringer pharmacist. In: Armin Wankmüller: Württemberg pharmacists of the 16./18. Century, episode XXVII: Oberndorf, Dietenheim, Kochendorf and Möhringen. In: Armin Wankmüller (editor): Contributions to the history of pharmacies in Württemberg , Volume VII, Issue 1, December 1965, pages 23-25, here 25, online .
  • Ulrich Gohl: Stuttgart was home to famous brands - but since 1985 the cocoa smell has disappeared. In: City extra , number, April 1, 2009, online .
  • Karl Loës. In: Karl von Klimesch (editor): heads of politics, business, art and science. Augsburg 1951, without page number.
  • Gabriele Kreuzberger: Factory buildings in Stuttgart: their development from the middle of the 19th century to the First World War. Stuttgart 1993, pages 387-388, 396-398.
  • Karl Loës. In: Karlheinz Mämecke: The golden book of the old Stuttgart companies. Stuttgart: Daco-Verlag, 1956, page 68.
  • Andreas Ruisinger: Ruisinger family book. Neusäß 1995, online .
  • Achim Wörner: A table treat: Stuttgart from the chocolate side. In: Stuttgarter Zeitung , May 20, 2000, online .

Auxiliary literature

  • Christine Breig: The construction of villas and country houses in Stuttgart 1830-1930. An overview of the various implementations and changes in the villa building type in Stuttgart. Stuttgart 2004, pages 120-121. - Via Villa Diemershaldenstraße 11.
  • Festschrift to celebrate the 50th anniversary of the Württemberg Chamber of Commerce. 2. Large-scale industry and wholesale trade in Württemberg. Stuttgart 1910, pages 43-44.
  • Karl Fricker: Wilhelm Raabe's years in Stuttgart as reflected in his poetry. Stuttgart 1939, especially pages 114–125.
  • Annette Schmidt: Ludwig Eisenlohr. An architectural path from historicism to modernity. Stuttgart architecture around 1900. Stuttgart-Hohenheim 2006, pages 371–372. - About the house at Rotebühlstrasse 85 from 1899.
  • Stuttgart address books, 1800–1943 , online .
  • Heinz Erich Walter: 1200 years of Oberöwisheim: now a district of Kraichtal (Karlsruhe district); the local register of Oberöwisheim; 771 - 1971. Ludwigsburg 1973. - About the hometown of Max Loës.

Web links

Commons : Waldbaur  - Collection of images, videos and audio files

Footnotes

  1. ↑ #Fleck 1963 , pages 2–3, #Fleck 1965 .
  2. ^ #Stuttgart address books , 1851.
  3. ↑ #Festschrift 1910 .
  4. ↑ #Walter 1973 , pp. 326-328.
  5. ↑ #Klimesch 1951 .
  6. ↑ #Walter 1973 , page 327th
  7. ↑ #Festschrift 1910 .
  8. ↑ #Klimesch 1951 .
  9. ↑ #Breig 2004 .
  10. ↑ #Gohl 2009 .
  11. ↑ A selection of advertising material is shown on the website www.wirtemberg.de .
  12. ↑ # Kreuzberger 1993 , page 396.
  13. ↑ #Fleck 1963 , page 4, #Stuttgarter address books .
  14. ↑ #Stuttgart address books .
  15. ↑ After #Kreuzberger 1993 , page 396, the new building was built in 1873 by the architect or foreman Eugene Albert.
  16. ↑ Since 1861 the Wulle brewery has been using the much better known advertising slogan “We want Wulle!”.
  17. ↑ #Schmidt 2006 , #Kreuzberger 1993 , page 396th
  18. ↑ #Denkler 1989 , page 124. - The house has had a bronze plaque since 1931.