Hasen-Bräu

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Hasen-Bräu
Brauereibetriebsgesellschaft GmbH
legal form GmbH
founding 1464
Seat Augsburg , Germany
management Fred Höfler ( Managing Director )
Karl-Heinz Wöhrle ( Managing Director )
Number of employees about 55 (2011)
Branch brewery
Website www.hasen-braeu.de

Hasen-Bräu (popularly also Hasenbrauerei , formally correctly Hasen-Bräu Brauereibetriebsgesellschaft GmbH ) is a brewery based in Augsburg . It goes back to a house brewery from 1464, making it one of the oldest breweries in the city. The company has been part of the Radeberger Group in the Oetker Group since 2004 .

history

Archway at the former Hasen-Bräu site on Konrad-Adenauer-Allee (2013)

The history of the Hasenbrauerei began in the property at Bäckergasse A 334 (today Bäckergasse 17 ). There, in the tax book of 1464, a beer brewer is mentioned for the first time as the owner. In 1589 the bakery trade, which was also located in the house, was separated and the beer bar dwelling "To the three glass" was run as an independent property.

In 1815 Matthias Rösch (1789–1855) bought the brewery in Bäckergasse, now known as “Zum Hasen”, and devoted himself to expanding the business in the years that followed. In 1842 the Hasenbrauerei was already the fourth largest brewery in Augsburg in terms of malt consumption . After Rösch's death, his son Joseph Matthias (1837–1907) took over the brewing business. Under his leadership, the brewery was converted into a stock brewery in 1890. With the capital gained in this way, a new brewery with machine production was opened in 1899 on the site of the former Capuchin monastery between Kaiserstrasse (today Konrad-Adenauer-Allee ) and Maximilianstrasse ( location ). In the same year Rösch took over the Schnapperbräu export beer brewery (founded in 1627, Karolinenstrasse 8 , last owner Leonhard Bergdolt). The brewery in Bäckergasse was given up in 1902 and the building was used as a restaurant from then on. After the First World War , several Augsburg breweries ran into economic difficulties and were subsequently taken over by the Hasenbrauerei. This initially included the Lorenz Stötter brewery in 1920 (founded in 1609, Lauterlech 29 ), one year later Kronenbräu (founded in 1589, Wertachbrucker-Tor-Straße 3 , last owner Michael Wahl) and in 1924 the Augsburg Aktienbrauerei (founded 1603, Milchberg 17 , last owner Michael Vogtherr).

During the air raids in World War II , the production facilities between Kaiserstraße and Maximilianstraße were hit hard in some cases. The restaurant on Bäckergasse was even completely destroyed. However, after a period of reconstruction, the company recovered quickly and continued its expansion course after the war. In 1950 the Hasenbrauerei leased the economically troubled Scheyern monastery brewery . In 1973, Prügelbräu (founded in 1556, Alte Gasse 15 ) and two years later Fortunabräu (founded in 1602, Kitzenmarkt 18 ) were taken over. The civil brewery Augsburg-Göggingen (founded in 1620, Gögginger Straße 90 ) joined the company in 1992. At the end of the 1990s, Hasen-Bräu had around 170 employees and the total beverage output was around 340,000 hl.

The Bayerische Vereinsbank sold its shares to Jannik Inselkammer in 1996 , so that Jannik Inselkammer became the new main shareholder. A year later, Hasen-Bräu ceded the operating rights to Tucher Bräu , also a company of the Inselkammer Group. In 2003, Inselkammer finally acquired the remaining shares and integrated Hasen-Bräu together with Tucher Bräu into Brau und Brunnen AG. The Oetker Group bought Brau und Brunnen AG in 2004 and incorporated Hasen-Bräu into the Group's own Radeberger Group.

present

After the turn of the millennium, the company experienced extensive restructuring measures. First a modern logistics center was opened in Haunstetten ( location ). The production site in downtown Augsburg, on the other hand, was considered oversized in view of the declining beer consumption and should therefore be abandoned. In the course of 2011, production there was therefore stopped and a new brewery with an inn on the site of the former cattle and slaughterhouse was put into operation. Since then, around 30,000 hl of beer have been produced each year in the so-called calf hall . Bottling, on the other hand, takes place at Tucher Bräu in Fürth.

The old brewery buildings in downtown Augsburg were almost completely demolished between 2011 and 2014. Only the listed administration building (including the archway) on Konrad-Adenauer-Allee and the northern outer wall of the former malt house have been preserved. Residential buildings were erected on the extensive site.

Products

Since the 1960s, Hasen-Bräu's product range has included both alcoholic and non-alcoholic drinks. With the closure of the production site in downtown Augsburg, the production of non-alcoholic beverages was given up. Only beer has been brewed in the new brewery in the Kälberhalle since it was opened in 2011. Among the produced beers are light beer , Export beer , wheat beer , cellar beer and Pils .

Some of the beers produced have received awards from the German Agricultural Society in the past . This was last done in 2010 for the Hasen-Bräu Extra and Hasen-Bräu Weißer Hase varieties .

See also

literature

  • Günther Grünsteudel et al. (Ed.): Augsburger Stadtlexikon . 2nd Edition. Perlach-Verlag, 1998, ISBN 3-922769-28-4 , p. 476 .
  • Old companies of the city and the economic region of Augsburg . Engelhardt Verlag, 1993, p. 130-131 .
  • Dr. HF Deininger (Hrsg.): The book with old companies of the city of Augsburg . Jubilee publishing house Walter Gerlach, 1962, p. 26-27 .
  • Hans Eberlei: 350 years of the Hasenbrauerei Augsburg 1589 - 1939 . Literary Institute P. Haas & Cie. KG Augsburg, 1939.

Web links

Commons : Hasen-Bräu  - Collection of images, videos and audio files

Individual evidence

  1. a b c Hasen-Bräu swallowed many beer brewers In: Augsburger Allgemeine , November 15, 2008, accessed on February 12, 2017.
  2. ^ Intelligence newspaper and weekly gazette of the royal Bavarian city of Augsburg . 1842, p. 239 .
  3. Fusionitis back then in the Augsburg brewery trade In: Augsburger Zeiten , 2010, pages 12-13.
  4. Modern technology in old walls In: Augsburger Allgemeine , June 23, 2011, accessed on February 12, 2017.
  5. DLG Awards at www.radeberger-gruppe.com , accessed on February 19, 2017.

Coordinates: 48 ° 22 '21.1 "  N , 10 ° 55' 4.7"  E