HubSpot

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HubSpot, Inc.

logo
legal form Listed company
founding June 2006
Seat Cambridge, Massachusetts
management Brian Halligan
Dharmesh Shah
Number of employees 2,400
sales $ 375.6 million (2017)
Branch software
Website https://www.hubspot.de/

HubSpot is a company that develops and markets an all-in-one platform for inbound marketing , sales, CRM and customer service. The company was founded in 2006 by Brian Halligan and Dharmesh Shah. The products and services offered include a. Tools for social media marketing, content management, web analytics and search engine optimization .

history

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT). The company increased sales from $ 255,000 in 2007 to $ 375.6 million in 2017. In 2011, HubSpot bought Oneforty, the app store for Twitter developed by Laura Fitton . HubSpot also introduced new software that customizes websites for visitors. According to Forbes Magazine , HubSpot started out with a focus on small businesses, but has gradually moved to "larger businesses with up to 1,000 employees." On August 25, 2014, HubSpot filed for listing on the New York Stock Exchange under the ticker symbol “HUBS” with the Securities and Exchange Commission (SEC). In July 2017, HubSpot acquired Kemvi, a company that uses artificial intelligence and machine learning to support sales teams.

Locations

HubSpot is headquartered in Cambridge , Massachusetts, USA, and has offices in Dublin , Singapore , Berlin , Sydney , Tokyo , Bogotá and Portsmouth , New Hampshire, USA, worldwide.

Software and services

The company provides functions for integration with salesforce.com , SugarCRM , NetSuite, Microsoft Dynamics CRM and other providers. Additional third-party services include templates or extensions. HubSpot also offers consulting services and resources for learning inbound marketing strategies through the HubSpot Academy. User group conferences as well as inbound marketing and certification programs are also offered. HubSpot markets its concept of inbound marketing through its in -house marketing, among other things, and has been named a " Highly Productive Content Creator" for its blog articles, social media posts, webinars and white papers.

A 2010 article in Harvard Business Review management magazine concluded that HubSpot's most effective inbound marketing feature was its free online tools. One of the tools, the so-called "website grader", analyzes and rates the performance of websites. In 2011, the company introduced a tracking feature for Twitter.

In 2018, HubSpot integrated Taboola into its dashboard, a global network for native advertisements based on the pay-per-click principle .

Free HubSpot CRM

In 2014, the company released the free HubSpot CRM. CRM is used to track and manage interactions between a company and its existing or potential customers. It helps companies forecast sales, measure sales team productivity, and report on revenue streams. The SaaS ( Software as a Service ) product is free and can be integrated with Gmail , G Suite , Microsoft Office for Windows and other software.

public perception

The company has been named the best place to work in the Massachusetts area several times over the past few years. The Boston Business Journal named HubSpot on its list of the best places to work in 2012. In 2015, the company was named the best place to work in Massachusetts by the Boston Globe . In the Comparably ranking from October 2018, HubSpot holds the top position as an employer for the happiest employees.

literature

  • Brian Halligan, David Meerman Scott, Dharmesh Shah: Inbound Marketing: Get Found Using Google, Social Media and Blogs . John Wiley & Sons, Hoboken, NJ 2010, ISBN 978-0-470-49931-3 .
  • Brian Halligan, Dharmesh Shah: Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online . 2nd Edition. John Wiley & Sons, Hoboken, NJ 2014, ISBN 978-1-118-89665-5 .

Individual evidence

  1. ↑ HubSpot wants to be Salesforce.com for small business . In: Fortune . August 8, 2011 ( fortune.com [accessed October 17, 2018]).
  2. ↑ HubSpot Reports Strong Q4 and Full Year 2017 Results. Retrieved October 17, 2018 (Canadian English).
  3. ↑ HubSpot Buys Social Media Management Platform And App Directory Oneforty. TechCrunch, accessed October 17, 2018 .
  4. ↑ Twitter app store Oneforty acquired by HubSpot. VentureBeat, August 18, 2011, accessed October 17, 2018 .
  5. ↑ HubSpot: What we're working on now will change the Internet. Retrieved October 17, 2018 .
  6. ↑ HubSpot Review. Retrieved October 17, 2018 .
  7. ↑ JJ Colao: HubSpot Looks To Pounce As Traditional Marketing Gets “Obliterated” . In: Forbes . March 15, 2012 ( forbes.com [accessed October 17, 2018]).
  8. ↑ S-1. Retrieved October 17, 2018 .
  9. ↑ HubSpot acquires Kemvi to bring more AI into its sales and marketing platform. TechCrunch, accessed October 17, 2018 .
  10. ↑ Ellie Flanagan: HubSpot to Open New Latin America Headquarters in Bogotá, Colombia. Retrieved October 17, 2018 .
  11. ^ Paul Greenberg: CRM Watchlist 2012 Winners - The Marketing Mavens. ZDNet, accessed on October 17, 2018 .
  12. ↑ Marketplace. HubSpot, Inc., accessed October 17, 2018 .
  13. ↑ HubSpot: The Evolution of Marketing. Retrieved October 17, 2018 .
  14. ↑ a b Marketing, Sales, and Customer Service / Support Training. HubSpot Academy, accessed October 17, 2018 .
  15. ↑ HubSpot: Inbound Marketing and Web 2.0. Retrieved October 17, 2018 .
  16. ↑ HubSpot Review. Retrieved October 17, 2018 .
  17. ↑ bostinno. Retrieved October 17, 2018 .
  18. ↑ Marketing software company HubSpot raises $ 12M. VentureBeat, May 16, 2008, accessed October 17, 2018 .
  19. ↑ HubSpot is now connected with Taboola. PPC Land, June 3, 2018, accessed October 17, 2018 .
  20. ↑ The Effect Of HubSpot's CRM Launch On Salesforce. TechCrunch, accessed October 17, 2018 .
  21. ↑ Xconomy: Online Marketing for Dummies --- and for People with Better Things to Do. Xconomy, August 24, 2007, accessed October 17, 2018 .
  22. ↑ Best CRM software of 2018. TechRadar, accessed October 17, 2018 .
  23. ↑ Kathleen Maloney: 14 Free Business Tools to Make Your Startup more Successful in 2017. huffingtonpost.com, 2016, accessed October 17, 2018 (American English).
  24. ↑ SugarCRM Review: Best CRM Software for Startups . In: Business News Daily . ( businessnewsdaily.com [accessed October 17, 2018]).
  25. ^ What to expect from the HubSpot CRM platform. SearchCRM, accessed October 17, 2018 .
  26. ↑ Hubspot's West Coast attitude gets talent. June 10, 2011, accessed October 17, 2018 .
  27. ↑ HubSpot tops list of large companies . In: The Boston Globe . November 12, 2015 ( bostonglobe.com [accessed October 17, 2018]).
  28. ↑ HubSpot Company Culture. Retrieved October 17, 2018 .