Jürgen Knauss

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Jürgen Knauss

Jürgen Knauss (born March 14, 1938 in Darmstadt ) is a German entrepreneur and photographer .

Life

Knauss is a trained typesetter and studied graphics . Knauss is married to the publisher Claudia Knauss.

Career

Jürgen Knauss and Ray Kroc

At the beginning of his career, Knauss worked for a printing company in Brazil . After he met Friedrich W. Heye in 1964, he began to work as a magazine layouter for Heye Verlag , including for the special interest magazine "Boats". In 1971 Knauss met the founder of McDonald's , Ray Kroc , in Munich , which led to a 40-year marketing partnership. In 1974 Knauss became the sole managing director of the Heye & Partner advertising agency. In 1984 he was appointed to the board of directors of Needham Worldwide (now DDB ). After the death of Friedrich W. Heye in 1988, Knauss and his wife Claudia took over Heye Verlag in 1989.

In 2003, Knauss and his agency developed the McDonald's slogan I love it , which won a worldwide competition between 14 agencies; he is known as the maker of this slogan.

He resigned as CEO de Heye advertising agency in 2007 and was honorary chairman until 2014. In 2010, under Jürgen and Claudia Knauss, Heye Verlag merged with calendar publisher Mannheim to form KV&H Verlag GmbH. In 2012 Jürgen and Claudia Knauss left Heye Verlag.

In 2014 Knauss founded + Knauss Verlag together with his wife Claudia; he appears in the publications as Yussof Knauss. In 2015, the + Knauss workshop was opened in Munich. Some of his photographic work is shown in exhibitions.

Awards

McDonalds Excellence Award 2005
  • 1994: Man of the year in the German advertising industry
  • 2005: Hamburg Food Service Prize
  • 2007: Charlie Bell Award from McDonald's
  • 2016: German Photo Book Award Bronze, for the photo book Burma / Myanmar - In the river of slowness
  • 2018: German Photo Book Award Bronze, for the photo book STILLE

Publications

  • C. Knauss, J. Knauss, FW Heye, H. Valinue, H. Marceau: Mordillo Jubilee Book . 1997, ISBN 3-89529-713-5 .
  • J. Knauss, Sueddeutsche Zeitung, Münchner Literaturhaus: Munich inspires. Heye & Partner, 2008.
  • Jürgen Knauss, Jan Knauss: German Sea: FAMILY OF FISH. + KNAUSS Munich, Hamburg 2011, ISBN 978-3-8401-1758-9 .
  • J. Knauss: The quarter (Glockenbachviertel, Isarvorstadt, Gärtnerplatzviertel Munich). Heye & Partner, 2013.
  • C. Knauss, J. Knauss: Burma / Myanmar: In the river of slowness. German, + KNAUSS Verlag, 2014, ISBN 978-3-00-046957-2 .
  • C. Knauss, J. Knauss and others: STILLE: A book that invites you to stroll through the universe of silence, photographically, literarily and musically. KNAUSS Verlag, 2017, ISBN 978-3-00-056639-4 .
  • Jürgen Knauss, Jan Knauss, M. Lange: 24 hours BayArena 04. + KNAUSS Werkraum, Munich 2017.

Individual evidence

  1. ^ A b Süddeutsche Zeitung: Flawless aesthetics. Retrieved March 20, 2020 .
  2. ↑ a b c brands, courage, crap & motivation - from advertising. Retrieved on March 20, 2020 (German).
  3. ↑ No friend of Flachwitz. June 1, 2004, accessed on March 20, 2020 (German).
  4. ↑ goy: What were we laughing at - McDonald's is going to be cheerful . In: THE WORLD . June 14, 2003 ( welt.de [accessed March 20, 2020]).
  5. ↑ Erin White and Shirley LeungStaff Reporters of The Wall Street Journal: How Tiny German Ad Agency Landed McDonald's Campaign . In: Wall Street Journal . August 6, 2003, ISSN  0099-9660 ( wsj.com [accessed March 20, 2020]).
  6. ↑ Kim Bhasin, Patricia Laya: 13 Ads That Made McDonald's An American Icon. Retrieved March 20, 2020 .
  7. ↑ E. White and G. Hussla: Germans win McDonald's account: HEYE & PARTNER CHEF MAY ADVERTISE THE HAMBURGER WORLDWIDE. In: Handelsblatt. Retrieved March 20, 2020 .
  8. ↑ DER SPIEGEL | Online news. Retrieved March 20, 2020 .
  9. ↑ Advertising & Selling: Creative Director Mathias Jahn leaves Heye Group | W&V. September 5, 2012, accessed March 20, 2020 .
  10. ^ Jörg Müllers: Heye and Calendar Verlag Mannheim merge. January 12, 2010, accessed on March 25, 2020 (German).
  11. ↑ Claudia and J. Knauss: Burma / Myanmar: In the flow of slowness . + KNAUSS Verlag, 2014, ISBN 978-3-00-046957-2 .
  12. ^ Süddeutsche Zeitung: Declaration of love on paper. Retrieved March 20, 2020 .
  13. ↑ Burma / Myanmar - In the river of slowness "The mild smile of inner contemplation" FAZ December 24, 2014.
  14. ^ Exhibition Bye Bye Berlin - Podbielski Contemporary | ART at Berlin. In: ART at Berlin | Contemporary Art | Exhibitions | Galleries | Museums | Gallery guide | Art | Map. February 5, 2018, accessed March 20, 2020 (American English).
  15. ↑ HORIZONT Award: All winners since 1983. Accessed on March 20, 2020 .
  16. ↑ Hamburg Food Service Prize 2005 awarded. Retrieved March 20, 2020 .
  17. ↑ McDonald's honors Jürgen Knauss. Retrieved March 20, 2020 .
  18. ↑ German Photo Book Prize 2016: The winning titles with “Gold” and “Silver”. In: fotointern.ch - daily photo news. December 3, 2015, accessed on March 20, 2020 (German).
  19. ↑ German Photo Book Prize 18/19. In: hdM. Retrieved March 20, 2020 .
personal data
SURNAME Knauss, Jürgen
BRIEF DESCRIPTION German entrepreneur and photographer
DATE OF BIRTH March 14, 1938
PLACE OF BIRTH Darmstadt