Jean-Marie Dru

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Jean-Marie Dru (born January 24, 1947 in Boulogne-Billancourt ) is a French chairman of the advertising industry.

Life

After studying economics at the famous École des hautes études commerciales (Paris) , graduating in 1971, Dru made a career in the international advertising industry. At the age of 25 he became creative director at the advertising agency "Dupuy-Compton" (later: Saatchi & Saatchi ). In 1977 he moved to Young & Rubicam in Paris as General Manager and became its President two years later (1979). In 1984 he founded his own agency BDDP with friends , which was taken over by the TBWA Worldwide agency in 1998 . There Dru became a member of the board. Since March 2001 he has headed TBWA Worldwide as Chief Executive Officer (CEO), since 2008 as Chairman. He works in New York City and lives in Paris.

Dru is vice-president of the national association of the French advertising industry and a member of the European association. In 1987 and 1988 he was President of the "Grand Prix for Outdoor Advertising" and in 1993 and 1998 President of the " Cannes Lions International Advertising Festival ". Dru has been a knight of the French Legion of Honor since 2008 .

Works

  • Le Saut Créatif: Ces idées publicitaires qui valent des milliards. Paris: Lattès, 1985.
  • Disruption. Overturning Conventions and Shaking Up the Marketplace . Wiley, 1996. German: Disruption. Break rules and shake up the market . Translated from the English by Jürgen Ulrich Lorenz, Frankfurt am Main and New York: Campus, 1997, ISBN 3-593-35799-2 . French: Disruption: Bousculer les conventions et déplacer le marché. Paris: Village mondial, 1997. ISBN 978-2-84211-023-9 .
  • Beyond disruption. Changing the Rules in the Marketplace. Wiley, 2002. ISBN 978-0471218999 . French: Disruption live: Pour en finir avec les conventions. Paris: Village mondial, 2002. ISBN 978-2-7440-6035-9 .
  • How Disruption Brought Order. The Story of a Winning Strategy in the World of Advertising. New York: Palgrave Macmillan, 2007. ISBN 978-0-230-60069-0 . French: La publicité autrement. Paris: Gallimard, 2007. ISBN 978-2-07-078291-8 .

Web links

personal data
SURNAME Dru, Jean-Marie
BRIEF DESCRIPTION French president of the advertising industry
DATE OF BIRTH January 24, 1947
PLACE OF BIRTH Boulogne-Billancourt