Joanna Hoffman

from Wikipedia, the free encyclopedia

Joanna Karine Hoffman (* 27. July 1955 ) is a US-based marketing - manager . She was one of the first employees at Apple and NeXT .

life and career

Hoffman was born in 1955 to the Polish director Jerzy Hoffman and the Armenian Marlene. As a child of divorce, she only met her father when she was 10 years old. She spent the first years of her life with her mother in the Armenian SSR .

Hoffman studied physics and archeology. During her studies at the University of Chicago , she met Jef Raskin at a lecture , who, after a heated discussion, asked her to apply to Apple. In September 1980 Hoffmann became the fifth member of the Macintosh team after Raskin, Brian Howard, Burrell Smith and Bud Tribble . For more than a year Hoffmann was the only marketing employee and during this time made decisive contributions, such as B. the first draft of the User Interface Guidelines. She later headed Apple's international marketing. In 1985 she switched back to product marketing after sales of the Macintosh dropped.

Hoffman had a reputation at Apple for successfully defending her position even in difficult discussions with Steve Jobs , which earned her his respect. In 1981 and 1982, she was the first employee to be awarded the (sometimes jokingly meant) award, which was given to the person who “had best asserted themselves against Jobs”. Jobs knew about the price and was happy about it.

Jobs left Apple in 1985 after an internal power struggle with John Sculley and soon after founded his new company NeXT . Hoffman soon switched to NeXT as well. In the early 1990s, Hoffman was Vice President of Marketing at General Magic . In 1995, she retired from the industry to have more time for her family.

Hoffman is married to former Apple employee Alain Rossmann and has two children with him.

In popular culture

In the 2013 film Jobs , Hoffman was portrayed by Abigail McConnell .

Kate Winslet took on her role in Danny Boyle's biopic Steve Jobs (2015) .

Web links

Individual evidence

  1. ^ Joanna Hoffman at familysearch.org, accessed August 24, 2015
  2. ↑ Apple's Jewish History - 30 Years After Iconic Super Bowl Ad at forward.com, accessed August 24, 2015
  3. ↑ a b What happened to Steve Jobs right-hand woman? . Daily Mail . February 25, 2016
  4. ↑ Golden Globes: Kate Winslet on why she threw her wig into the ring for 'Steve Jobs' . Los Angeles Times . December 10, 2015
  5. ^ A b c d Walter Isaacson : Steve Jobs. The Authorized Bio of the Apple Founder . 1st edition. Bertelsmann, Munich 2011, ISBN 978-3-570-10124-7 .
  6. ↑ Joanna Hoffman Biography . IMDb . Retrieved February 23, 2018
  7. ↑ a b c Joanna Hoffman at folklore.org, accessed August 24, 2015
  8. ↑ The End Of An Era at folklore.org, accessed August 24, 2015
personal data
SURNAME Hoffman, Joanna
ALTERNATIVE NAMES Hoffman, Joanna Karine
BRIEF DESCRIPTION American marketing manager
DATE OF BIRTH July 27, 1955