Jochen Rädeker

Jochen Rädeker (* 1967 in Hanover ) is a German graphic designer and book author as well as professor of corporate identity and corporate design.

Life

Rädeker studied graphic design at the Stuttgart Art Academy . After freelance artistic work, Rädeker founded the Strichpunkt design agency with Kirsten Dietz in 1996, based in Stuttgart and Berlin, and is now the management spokesman. The focus is on corporate design, image media and business and sustainability reports. Rädeker works for large German corporations such as adidas , BMW , Vorwerk or WMF as well as for cultural institutions such as the Stuttgart State Theater and the Ruhrtriennale . In 2013, he and Kirsten Dietz founded the Berlin-based design label TYPE HYPE , which produces and markets manufactured products with a reference to typography.

Rädeker's work has received around 500 international awards, including over 30 awards from the Type Directors Club New York and the red dot as well as two Grands Prix each at the New York Festivals , the Berliner Type and the International Calendar Show . In 2007 Strichpunkt was voted ADC Design Agency of the Year and in 2008 red dot design agency of the year . TYPE HYPE's Berlin store, along with six other stores, was named Store of the Year 2014 by the German Retail Association. Jochen Rädeker is a member of the Type Directors Club New York, D&AD London and the Art Directors Club Germany. In 2004 Rädeker was elected board member of the ADC and in 2009 he was elected board spokesman. During his term of office until autumn 2012, the club will open up to areas outside of traditional advertising, move the ADC Festival from Berlin to Frankfurt and carry out a comprehensive structural reform. In the winter semester of 2012, Rädeker was appointed professor for corporate identity and corporate design at the University of Konstanz for Technology, Business and Design .

In addition to lectures and jury participation in Germany, Europe and the USA, Rädeker works as a non-fiction author together with Kirsten Dietz. According to the Financial Times , the book "finest facts & figures", published in 2004, is considered to be the basic work for the creation, conception and design of business reports.

Publications

• AR - The future belongs to the brave . Verlag Hermann Schmidt, Mainz 2002, ISBN 3-87439-606-1
• Finest facts & figures . Verlag Hermann Schmidt, Mainz 2004/2007, ISBN 978-3-87439-709-4
• Finest facts & figures . Dalian University of Technology Press, 2006, ISBN 7-5611-3106-2
• The Book of Independence . Verlag Hermann Schmidt, Mainz 2008, ISBN 978-3-87439-704-9
• with Kirsten Dietz: Reporting - corporate communication as image carrier . Hermann Schmidt Verlag, Mainz 2011, ISBN 978-3-87439-810-7
• Good design is a tough job . Verlag Hermann Schmidt, Mainz 2011, ISBN 978-3-87439-827-5

Literature (selection)

• Package & design . China International Printing Trade Corp., Beijing 2004, pp. 24-37
• International yearbook communication design . Red dot Edition, Essen 2009, pp. 10–23 and 26–27
• Corporate identity and corporate design . avedition, Ludwigsburg 2013, pp. 34–43

Individual evidence

1. ↑ Nadine Roßa, Patrick Marc Sommer: Kirsten Dietz on satisfaction, motivation and criticism , interview, accessed on April 2, 2015
2. ↑ Susanne Leimstoll: Type Hype in the middle: Once across the alphabet. In: Der Tagesspiegel . April 7, 2014, accessed June 30, 2016 . 
3. ↑ Stores of the Year 2014 , Handelsverband Deutschland, February 4, 2014.
4. ↑ Daniela Winderl: Jochen Rädeker: "The ADC revolution becomes an evolution". In: W&V Online from November 9, 2009.
5. ↑ by Peter Hammer: Jochen Rädeker no longer wants to be an ADC spokesman . In: W&V Online from August 23, 2012.
6. ↑ In conversation with Jochen Rädeker. In: Design Diary. May 16, 2011, accessed May 30, 2016 . 
7. ↑ HTWG Konstanz / Prof. Jochen Rädeker /
8. ↑ Kirsten Dietz, Jochen Rädeker: Annual reports - finest facts & figures . 2nd Edition. 2007, ISBN 978-3-87439-709-4

Web links

• DASH POINT
• ADC
• TYPE HYPE