Joseph F. Cullman

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Joseph Frederick Cullman III (born April 9, 1912 in New York , † April 30, 2004 there ) was an American manager and tennis professional .

From 1957 to 1978 he was CEO of Philip Morris . Under his leadership, Marlboro became the most popular cigarette brand in America. Previously in his area of ​​responsibility was the extremely successful advertising character of the Marlboro Mandeveloped and established, which initiated the turnaround of the previously less successful cigarette brand. For years, Cullman has been at the forefront of the fight against health politicians who campaigned against smoking and the tobacco industry, repeatedly declaring that cigarettes are not harmful to health. One of his statements became particularly well-known in a TV interview from 1971, in which he commented on the scientific knowledge that smokers give birth to smaller children: "Some women prefer smaller babies".

Joseph Cullman was also an avid tennis player and tennis organizer, including being President and Chairman of the International Tennis Hall of Fame from 1982 to 1988, into which he was inducted in 1990. In 1969 and 1970 he was chairman of the US Open at the beginning of the Open Era .

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