Audiovisual Media Agent

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The audiovisual media clerk is a state-recognized training occupation in Germany under the Vocational Training Act .

Duration of training and structure

The training period for audiovisual media clerk is usually three years. The training takes place at the training company and vocational school . The occupation is a mono occupation and came into force on August 1, 1998.

Work areas

Audiovisual media clerks work in the commercial areas of media companies such as B. TV or radio stations or radio stations . You are responsible for the smooth running of the commercial processes and take care of marketing and sales .

History of origin

The audiovisual media clerk has no previous occupation. The idea was to gain additional training positions in the media industry with a new apprenticeship . An investigation by the BiBB showed that these efforts were crowned with success - there were no substitution effects. An additional qualification for audiovisual media had already been offered to commercial trainees .

In 1997, the job title was therefore also discussed. Originally, the term “media salesman for audiovisual media” was therefore also up for discussion. However, in order to delimit the content of the existing media professions, such as B. To make clear to the media designer for digital and print media , it was decided to use the job title now available.

Professional Skills

In the course of the reorganization of the apprenticeship occupation, practitioners from companies described the professional skills in a training profile as experts:

Audiovisual salespeople know the products and services as well as the forms of production and processes in their own company and in the industry. As part of the planning, production and marketing of audiovisual media, they carry out commercial, organizational and logistical tasks, taking into account the profitability of their actions. she

  • analyze and evaluate concepts, products and services of your company taking into account economic, legal and technical aspects and consider artistic and design aspects,
  • plan the use of human and material resources for media production,
  • check financing options and carry out calculations,
  • advise customers on products and services,
  • conduct negotiations with suppliers and customers,
  • acquire and exploit rights and licenses,
  • procure equipment and organize its use,
  • monitor the market for media products and services,
  • develop marketing concepts,
  • market their company's products and services,
  • organize the distribution of the products,
  • evaluate key figures and statistics to monitor success,
  • use information and communication systems,
  • work in a team and project-oriented manner.

Intermediate and final exams

A conventional intermediate and final examination takes place in this profession.

midterm exam

In the intermediate examination , the trainee works on written examination tasks in a maximum of 180 minutes from the following areas:

  1. Products and services,
  2. Accounting and procurement,
  3. Business and work organization,
  4. Economics and Social Studies.

final exam

The final examination takes place in four examination areas:

  • Production and service organization,
  • Marketing,
  • Economics and Social Studies and
  • Practical exercise.

Production and service organization testing area

In this examination area, the trainee works on three complex, practice-related tasks in writing. In these tasks, he shows that he understands technical contexts, independently plan, coordinate and carry out work processes, analyze facts and, taking into account criteria of commercial management and control as well as legal framework conditions, can develop and present possible solutions.

The following areas are particularly suitable for this:

a) media products and services,
b) procurement,
c) rights and licenses,
d) Distribution.

Examination area Marketing

Here, too, the trainee works on practical tasks or cases in writing in 90 minutes. He shows that he understands technical interrelationships, independently plan, coordinate and carry out work processes, analyze circumstances and, taking into account criteria of commercial management and control, develop and present possible solutions in a market and customer-oriented manner. The following areas are particularly suitable for this:

a) Marketing conception and project organization,
b) Advertising and public relations.

Examination area economics and social studies

In this examination area, the trainee shows that he can work on practical tasks or cases from the world of work and can present and assess economic and social relationships in the world of work and work. The exam is also written and takes a maximum of 90 minutes.

Exam area practical exercises

The examination board gives the trainee two tasks to choose from and must decide on one. The task comes from the areas of products and services or sales and communication. He can now prepare for the exam in 20 minutes and then conduct the technical discussion lasting a maximum of 20 minutes. The focus of the technical discussion is on operational relationships, the operational range of services, industry-specific problems and the systematic preparation for discussions.

Oral supplementary examination

If the trainee has achieved “unsatisfactory” in up to two examination areas in the written examination and at least “sufficient” in the remaining examination areas, he / she can take the written examination in one of the examination areas assessed as “unsatisfactory” with an oral examination lasting around 15 minutes complete. This is only possible if he can thereby pass the exam. A supplementary examination to improve grades is not possible.

weighting

The examination areas are weighted as follows:

Production and service organization 40%
marketing 20%
Economics and Social Studies 20%
Practical exercise 20%

Passage regulation

In order to pass the final examination, at least sufficient examination results must be achieved in the overall result and in three of the four examination areas. If the trainee has achieved an “unsatisfactory” in one or more examination areas, the examination is not passed.

Individual evidence

  1. ↑ Training regulations for audiovisual media clerk on gesetze-im-internet , (PDF; 50 kB), accessed on September 29, 2010.
  2. ↑ Framework curriculum for audiovisual media clerks on the KMK website , (PDF; 48 kB), accessed on September 29, 2010.
  3. ↑ Article “30 Professions with a Future” in SPIEGEL . Retrieved September 29, 2010.
  4. ↑ Investigation of the situation in the new service occupations of the BiBB . Retrieved September 29, 2010.
  5. ↑ Training profile ( Memento of the original dated December 11, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on the BiBB website . Retrieved September 29, 2010. @1@ 2Template: Webachiv / IABot / www.bibb.de

literature

  • BiBB (Hrsg.): Businessman / woman for audiovisual media - Explanations and practical help for the training regulations February 1, 2009. BW Education and Knowledge, Nuremberg 1999, ISBN 3-8214-7100-X
  • U Form-Verlag (Ed.): Examination catalog for the IHK final exam Kfm./Kfr. for audiovisual media

Web links