Children Pinguí
Kinder Pinguí is a confectionery product from the Ferrero Group that has been available on the German market since 1994.
It is a chocolate bar made from a light milk preparation with a coating and a separating layer made of chocolate. A weight of 30 grams contains 9.9 grams of sugar and 8.9 grams of fat. The addition of alcohol in various children's products ( Kinder Maxi King , Milch-Schnitte , Kinder Pinguí) was stopped by Ferrero in mid-2000 by changing the recipe.
The target group of the product are mainly families with children. In 2004, 48 percent of all 6 to 13 year olds in Germany ate at least one Kinder Pinguí per week.
As with other products in the Kinder brand family ( Kinder-Chocolate , Happy Hippo , Milk-Schnitte), Ferrero tries to highlight the milk content of the product as a nutritionally positive property in its advertising . The physiological calorific value of Kinder Pinguí is approx. 1,870 kJ / 100 g (450 kcal / 100 g) and is thus somewhat lower than that of Happy Hippo or Kinder Bueno ; Nevertheless, the “Kinder Pinguí” advertisement was criticized in a study for the German Federal Ministry of Consumers in 2005 as playing down. The milk content - which consists largely of concentrated butter and skimmed milk powder - corresponds to about one teaspoon (5 grams) in a Kinder Pinguí bar.
The "Kinder Pinguí" advertising also works with child-friendly advertising material such as a penguin as a figure of identification, but is more aimed at parents than that for Happy Hippo - in addition to the argumentative aspect of nutritional value, enjoyment and convenience are promised for parents, for example in a spot in which a mother first approves her child and then herself a Pinguí and in this way both fulfills her care obligations and can enjoy it herself without any effort. The product stands between children's chocolate and milk bars on the one hand, whose advertising is aimed primarily at adults, and on the other hand, Happy Hippo, which is primarily geared towards children in the design of the product itself (a waffle in the shape of a hippopotamus) (see also whimsy ).
Occasionally, the Kinder Pinguí Strawberry, Raspberry variant is also available for a short time. Coconut and caramel have also been part of the permanent range since 2018.
In 2004, Ferrero's commercial was the third most frequently broadcast commercial on German television with 3,301 broadcasts. In 2005, the 20-second “Bite for the Whole Family” spot ran 4,037 times, making it number 1.
Web links
Individual evidence
- ↑ Product website , see nutritional table.
- ↑ Children's products now without alcohol! ( Memento of the original from June 27, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Konsumernews.de, May 19, 2000
- ↑ Götz Hamann : Have everything, get more . In: Die Zeit , No. 22/2204
- ↑ a b Cornelia Becker, Kilian Bizer, Martin Führ, Natalie Krieger, Johannes Scholl: Food advertising for children's products. Draft strategies for preventive consumer protection . ( Memento from September 29, 2007 in the Internet Archive ) (PDF; 3.9 MB) Collaborative Research Group for Institutional Analysis, Darmstadt 2005 (research report for the Federal Ministry of Consumers )
- ↑ kinderpingui.de/Raspberry
- ↑ SevenOne Media : The German Advertising Market 2004 ( Memento of September 28, 2007 in the Internet Archive ) (PDF), p. 5
