Kitkat
Kitkat , also Kit Kat , as it is spelled KitKat , is a chocolate bar with a waffle filling that is distributed by Nestlé and has been available on the German market since 1975 . The original manufacturer Rowntree’s was taken over by Nestlé in 1988. In the UK , the 4-finger bar has been on the market since 1935, first as Rowntree's Chocolate until 1937 , then as Kit Kat Chocolate Crisp until after World War II .
Data
The standard 4-finger bar weighs 41.5 g, including 3 g protein, 25 g carbohydrates and 11.6 g fat. It contains 908 kJ. The basic shape of the bar has not changed significantly since its introduction, and the packaging has also essentially remained the same since the KitKat brand was introduced.
variants
Kitkat Classic
- Kitkat Minis - 1988
- Kitkat Editions Golden Caramel - 2005
- Kitkat White Strawberry Yogurt - Summer variant 2006
- Kitkat Pop Choc - 2006 (not a bar, but small balls)
- Kitkat Cappuccino - 2006
- Kitkat Cappuccino - autumn variant 2006
- Kitkat White Strawberry Yogurt - summer variant 2007
- Kitkat Tablet - winter version 2007 (whole tablet in one piece with 155 g)
- Kitkat Fine Dark - 2007/2008
- KitKat Senses - 2008
- Kitkat Ruby - 2018
Kitkat Chunky
- Kitkat Chunky - 2000 (weight 2012: 48 grams; 2014: 40 grams)
- Kitkat Chunky White - 2003
- Kitkat Chunky Hazelnut Cream - 2006
- Kitkat Chunky Peanut Butter - 2006–2012 & 2014
- Kitkat Chunky Minis
- Kitkat Chunky Cookie Dough
- Kitkat Chunky Honey Comb
- Kitkat Chunky Caramel
- Kitkat Chunky Double Caramel
- Kitkat Chunky Vanilla Choc
- Kitkat Chunky Cappuccino - 2008
- Kitkat Chunky + Cappuccino light - 2009
advertising
The advertising slogan “Have a break - Have a Kitkat” (English for “Take a break and allow yourself a Kitkat”) has become known across the board through various advertising measures.
In July 2012, Nestlé announced the availability of its own profile on Instagram . In the course of this, the company advertised with a picture on which a man in a bear costume could be seen. This resembled the pedobear , a character that is primarily used to make jokes about situations where children and eroticism collide. In social networks , the campaign for Kitkat has therefore been heavily discussed and criticized.
Others
- Possibly the name derives from the politically and artistically active Kit-Cat club in England in the 18th century.
- A similar chocolate bar is the Norwegian Kvikk Lunsj .
- In 2010 Greenpeace launched a campaign against the product Kitkat because, like in other foods, palm oil is used for this product , which is grown on cleared rainforest areas .
- Kitkat is the code name for the Android version 4.4 (since version 1.5 all Android versions have a candy as a code name).
- In Japan , Kitkat is offered in many flavors, such as sake , green tea , wasabi , soy sauce , corn , crème brûlée and various types of fruit and pastries. More than 300 different flavors, some of which were only on the market for a short time, have been developed there since the early 2000s.
- In the United States , Kitkat is offered by the Hershey Company .
- The filling of KitKats currently consists of kitkats broken in the factory.
Palm oil controversy
At the beginning of 2010, Greenpeace began a campaign against the Nestlé company. In this the use of palm oil from Indonesian production was criticized. The purchase of the palm oil used for the production of chocolate bars from the Sinar Mas company has been criticized because it is involved in land conflicts, violates Indonesian and international law and destroys the orangutan's habitat . At the beginning the campaign consisted only of a video clip simulating the advertisement for the "Kitkat" candy bar, but the campaign received worldwide attention through the events surrounding the company's Facebook presentation. This was used by critics to disseminate information about the campaign, which was stopped by those responsible at Nestlé. This measure led to further protests, also from the previously uncritical followers of the Facebook page, and thus to further media and web-based distribution and awareness of the video and the campaign (see Shitstorm ). Nestlé then terminated its direct cooperation with the affected supplier, the Sinar Mas Group , but continues to purchase palm oil indirectly through the trading company Cargill from Sinar Mas production, Greenpeace accused Nestlé. In May 2010, Nestlé announced that it had entered into an alliance with The Forest Trust . First of all, strict social and environmental standards should be adhered to when purchasing palm oil, and then also to pulp and paper. Greenpeace welcomed this as "strict and extensive"; the group is moving "in the right direction".
Web links
- Kitkat on schoko-riegel.com
Individual evidence
- ↑ a b German Association for the Protection of Industrial Property and Copyright : “GRUR Opinion on Case C-215/14 - Societé des Produits Nestlé ('Nestlé') / Cadbury UK Ltd. ('Cadbury') ”, GRUR 2014, pp. 962–968, (962, paras. 3–5), ( grur.org PDF).
- ↑ Ruby: The taste of pink KitKat bars Nest le on Welt.de
- ↑ KitKat advertises with Pedobear-Lookalike on the social web. (No longer available online.) In: t3n. July 23, 2012, archived from the original ; Retrieved October 27, 2013 .
- ↑ Nestlé uses palm oil from the destruction of the jungle, also for Kit Kat. In: Greenpeace. March 17, 2010, accessed October 6, 2013 .
- ^ Oreo and the sweet history of Android versions ( en ) pandasecurity.com. August 29, 2017. Retrieved September 21, 2017.
- ↑ KIT KAT in Japan. In: nestle.jp. Retrieved May 22, 2016 .
- ↑ Kit Kat Kaleidoscope: Far-Out Flavors From Japan.
- ↑ 15 Flavors of Japanese Kit Kats: The Snacktaku Review.
- ^ How Japan went crazy for KitKats
- ↑ This is what Kit Kat's filling is really made of. November 29, 2017, accessed March 27, 2020 .
- ↑ Greenpeace accuses Nestlé of "window dressing". In: Basler Zeitung . March 18, 2010 ( bazonline.ch ).
- ↑ AFP : Nestlé is committed to greener shopping. May 17, 2010 ( google.com ), accessed June 4, 2010.