Cruiser production & sales
The cruiser Production & Sales GmbH in Bonn-Duisdorf was up to its acquisition by the Herlitz a manufacturer of stationery .
Products
The company's first products were mechanical pencils made from Cellidor tubes , and later ballpoint pens as well .
Kreuzer mainly produced writing implements for home and school use. In addition, the range was expanded in 1961 to include a school fountain pen with a cartridge system, and from 1965 to include fiber pens .
A novelty was the "Kreuzer-Blift", a disposable mechanical pencil made of plastic, which was modeled on a conventional wooden pencil and was superfluous when sharpened. This principle was transferred to colored pencils.
Starting in 1972, the company produced pens called " Ink Killer " for erasing and correcting ink writing . The ink killer later became the generic name for such pens in Germany . They were later given a second tip to overwrite the deleted bug.
In 1975 the company started manufacturing stamps without an ink pad, with the stamp color in the stamp body. Initially, stamps with image motifs were sold for school use, and in 1983 the range was expanded to include address and office stamps.
The rising raw material costs caused by the oil crisis in the 1970s also caused problems for cruisers. Efforts with a new line of "Manager" products (first highlighters, later staplers, hole punches, cutters and adhesive tape dispensers) to build up another mainstay could not secure the company's independence.
history
In 1949 the former technical director of the Soennecken factory in Bonn, Josef Kreuzer, founded a writing instrument factory. This developed into one of the more important companies in the writing instrument industry in the post-war period.
Erwin Kreuzer took over the management from his father in 1972. Sales based on travelers were established. Customers were classic stationery retailers and department stores, but also cash & carry and supermarkets .
In 1970 the company moved into a newly built manufacturing facility with an office wing in Bonn-Duisdorf. After an unsuccessful change of management in 1979 and a later attempt to increase capital by Swiss industrial holdings, Erwin Kreuzer left the company in 1984 after bankruptcy .
Now Roteck, a manufacturer of paper goods such as blocks etc., has taken over brand names and production facilities while continuing the previous strategy in the school and office sector. In 1987, Pelikan AG in Hanover bought Roteck. Two years later, the new owners concentrated cruisers with the brands Laurin from Waiblingen and Rebhan from Nuremberg, which also belonged to the Pelikang group, in Hanover . This association no longer exists today.
In cooperation with the Industrieform / Yellow Design team from Pforzheim, under the direction of Prof. Günter Horntrich, who was then the holder of the chair for design and ecology at the KISD in Cologne , several products received design prizes.
swell
- Industry Association for Writing, Drawing, Creative Design , Nuremberg
- pbs-Report , in the year 1984 - (now Zarbock-Verlag, Frankfurt)
- BOSS , bit-Verlag, Leinfelden-Echterdingen: issues from 1984, especially issue May 1984, pages 11 to 13
- General-Anzeiger Bonn, December 31, 1983 ff, 23. October 1985.9. December 1986, April 15, 1989 ff.
Web links
Individual evidence
- ↑ Memories of the KREUZER BLIFT
- ↑ Kreuzer can no longer pay salaries
- ↑ The super pencil
- ↑ Bonner Generalanzeiger ( Memento of the original from August 8, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.designlines.de/im_gespraech/Guenter-Horntrich_276721.html
