Kylie Cosmetics
| Kylie Cosmetics
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| legal form | Limited Liability Company |
| founding | 2015 |
| Seat | Oxnard , United States |
| management | Kylie Jenner ( CEO ) |
| Number of employees | 12 (2018) |
| Branch | Consumer goods |
| Website | https://www.kyliecosmetics.com/ |
Kylie Cosmetics is an American cosmetics company based in Oxnard ( CA ), the 2015 Kylie Jenner was founded. In 2018 rated Forbes , the company with a value of 800 million US dollars , and in March 2019 with a value of 900 million US dollars, which Jenner at the age of 20 years for the youngest ever self-made -Milliardärin the world was.
history
In 2014, Kylie Jenner signed a deal with Seed Beauty to publish a lipstick collection called Kylie Lip Kits. The first 15,000 lip kits were funded by Jenner herself at a cost of $ 250,000 from her model earnings. Kylie Lip Kits debuted in 2015 and sold out within a minute. At the initiative of Kylie Jenner's mother, Kris Jenner , sales were outsourced to the Canadian e-commerce platform Shopify at the end of 2015 . The parent company Seed Beauty, a private label manufacturer based in Oxnard, is responsible for production and packaging.
The company was renamed Kylie Cosmetics in February 2016 and production increased to 500,000 kits. In the first 18 months, the company had sales of $ 420 million. In addition to lipsticks, other beauty and cosmetic products are now also available.
In November 2019, Coty Inc. acquired a majority stake of 51 percent in Kylie Cosmetics.
marketing
The brand benefited from a high social media presence , mostly on Kylie Jenner's high-reach Instagram channel. Several celebrities also promoted the brand. Among them were Kim Kardashian , Khloé Kardashian , Kourtney Kardashian , who belong to the publicly known Kardashian family and also have a high reach on social media.
Others
Kylie Cosmetics' products are not tested on animals and do not contain any animal products such as honey or beeswax .
Individual evidence
- ↑ a b Natalie Robehmed: How 20-Year-Old Kylie Jenner Built A $ 900 Million Fortune In Less Than 3 Years. Retrieved July 21, 2019 .
- ↑ Kylie Jenner's new "Lip Kit" sold out in just 30 seconds. In: Très Click. December 1, 2015, accessed July 21, 2019 .
- ↑ Beauty industry: Kylie Jenner sells majority of cosmetics company for $ 600 million to Coty. Retrieved November 19, 2019 .
- ↑ Condé Nast: All the Details on Kris Jenner's New Kris x Kylie Cosmetics Collection. Retrieved July 21, 2019 .
- ↑ Kylie Cosmetics Cruelty-Free Status and Vegan Product List (2018). In: ethical elephant. September 13, 2018. Retrieved July 21, 2019 (American English).