Lürzer's archive
| Lürzer's archive
|
|
|---|---|
| description | Trade journal |
| language | German , English and Chinese |
| publishing company | Lürzer GmbH ( Austria ) |
| First edition | October 1984 |
| Frequency of publication | bi-monthly |
| Sold edition | 38,000 copies |
| Editor-in-chief | Michael Weinzettl |
| editor | Michael Weinzettl |
| Web link | www.luerzersarchvie.com |
| Article archive | 1984 ff. |
| ISSN |
0175-3436 |
Lürzer's Archive (internationally known as Lürzer's Archive ) is a bimonthly specialist magazine for the advertising and creative industries. Advertisements, posters , television advertising , digital and interactive advertising from all over the world will be presented. The magazine was founded in 1984, has a current circulation of 38,000 copies and is described as "one of the leading advertising magazines in the world".
In the introduction to an interview with editor-in-chief Michael Weinzettl, the Romanian culture magazine Sapte Seri wrote: “Whether you enter the offices of a large advertising agency or a small creative boutique, you will see a collection of Lürzer's archive on some white shelf everywhere . You seldom find the magazine at the kiosk, but everyone who deals with advertising knows it. For the advertisers it is their tool for inspiration and small 'innocent thefts'. "
The magazine was founded and named after Walter Lürzer , co-founder of the advertising agencies “ TBWA Frankfurt” and “Lürzer, Conrad”. The latter merged in 1980 with " Leo Burnett ". The copywriter, Cannes Lion winner and creative director founded Lürzer's Archive in 1984, the first issue appeared in October 1984.
Initially based in Frankfurt am Main , the magazine moved its headquarters to Salzburg in 2002 before the editorial team and management moved to Vienna in 2008 . After Walter Lürzer's death in April 2011, editor-in-chief Michael Weinzettl also became the publisher of the trade journal .
Since 2004 Lürzer's Archiv has been publishing the "200 Best" series. The volumes present works from the fields of advertising photography , digital artists , illustration and packaging design at regular intervals . The 200 best creatives in each category will be selected by a specialist jury on the basis of the work submitted.
Digital campaigns have been presented in Lürzer's archive since February 2011. A digital version for iPad and iPhone appears Lürzer's Archive since November 2011th
In 1997 a Chinese version began to circulate. Distribution started in Africa in 2004 . At first readers in Nigeria were served before later the entire African area was supplied. In 2005 the expansion of the distribution area to Eastern Europe in Romania began .
The magazine is currently published in four editions: German, International, USA and Chinese. It is distributed in 68 countries by subscription as well as in selected specialist book and press shops.
The Lürzer's Archive “Student of the Year Award” has been presented since 2005 in order to find and honor the world's most creative young talents. Students from universities around the world can submit their work and let advertising professionals vote on it. A jury around Michael Weinzettl will choose the winner from the five best finalists.
Individual evidence
- ↑ Sven Schirmer: This advertisement belongs in the art exhibition . In: image . Retrieved July 16, 2013.
- ^ My History with Lürzer's International Archive Magazine . In: Hartas & Craig . Archived from the original on October 22, 2013 Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved October 17, 2013.
- ↑ Akingbolu Raheem: As 'DDB Lagos' Makes History . In: THISDAY , 14. Archived from the original on October 16, 2012 Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved October 25, 2012.
- ^ Christian Neagoe: Michael Weinzettl: "Advertising is a trick" (Printed magazine). In: SapteSeri . Archived from the original on August 15, 2013 Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved August 28, 2013.
- ^ Stuart Elliott: The Media Business: Advertising; A move to identify the most creative TV spots is bound to stir debate . New York Times. Retrieved September 3, 2012.
