Landgard
| Landgard
|
|
|---|---|
 |
|
| legal form | cooperative |
| founding | 2005 |
| Seat | Straelen - Herongen |
| management | Carsten Bönig, Dirk Bader, Labinot Elshani Board of Directors
|
| Number of employees | 2,936 (2018) |
| sales | 1.953 billion euros (2018) |
| Branch | Wholesale of flowers and plants / Wholesale of fruit and vegetables ( WZ 2008 ) |
| Website | www.landgard.de |
Landgard is a producer cooperative for flowers and plants as well as fruit and vegetables in Germany.
Company history
As the oldest part of the company, which still operates as a cooperative, a fruit and horticultural association was founded in Straelen in 1910 by the timber merchant Hans Tenhaeff, together with some farmers , in order to set up a modern production and marketing system as a producer auction in Straelen , based on neighboring Dutch organizations . In 1914, it carried out the first auction of fruit and vegetables in Germany. In 1924 a shipping hall was built in Kevelaer for national sales.
Other company foundings were Azalerika eG in Kevelaer for azaleas in 1950 and Niederrheinische Blumenvermarktung in Neuss in 1953 , which started auctioning cut flowers in parallel with the Straelener producer auction.
As the first merger, the UGA (Union horticultural sales markets GmbH, Straelen) was formed from the Straelener Producer Auction, Azalerika eG and the Wesel producers' cooperative.
A first merger took place by January 1, 1999 via a subsidiary "NBV / UGA" of the two marketing organizations NBV (Niederrheinische Blumenvermarktung eG, Lüllingen , which had merged with the former GVG from 1981) and UGA .
Today's company was created in 2005 as a further merger and reorganization from NBV / UGA GmbH , expanded via the intermediate company NUC to include EVS GmbH (Producer Auction Straelen), Azalerika eG , Centralmarkt Rheinland eG ( Bornheim ), Nordwest-Blumen eG ( Wiesmoor ) and the fleurfrisch eG ( Stuttgart ).
On January 1, 2007, the producer wholesale market gardening eG Osnabrück (EGRO) and the fruit and vegetable building cooperative eG Bielefeld (OGEB) merged with Landgard. This means that Landgard eG currently has more than 3,000 producers as members.
In 2010 Landgard entered into a joint venture with the Dutch flower and plant marketer FloraHolland , from which the Veiling Rhein-Maas GmbH & Co. KG, based in Straelen-Herongen, emerged. The Landgard auctions Lüllingen and Herongen and the Venlo auction of FloraHolland were merged at the Herongen location.
structure
The "Landgard eG" (seat: Straelen - Herongen am Niederrhein) is divided into the divisions Flowers & Plants and Fruit & Vegetables.
The products of a total of 3,300 supplying horticultural companies are only marketed to wholesale and retail customers . The distribution is via pick-up markets , our own sales and the auction Veiling Rhein-Maas in Straelen-Herongen. The company's total turnover in 2017 was € 1.937 billion.
Landgard subsidiaries include a. Fresh Logistics System GmbH in Straelen, Nordwest-Blumen Wiesmoor GmbH in Wiesmoor and Bloomways GmbH & Co. KG in Straelen-Herongen.
Web links
Individual evidence
- ↑ https://www.landgard.de/landgard/vorstand-und-gremien/vorstand-landgard-eg
- ^ Michael Klatt: Hans Tenhaeff: The horticultural organizer. Rheinische Post, July 26, 2010, accessed on March 25, 2016 .
Coordinates: 51 ° 22 '59.68 " N , 6 ° 14' 2.75" O