Lejeune (bicycle manufacturer)
Lejeune (also Sauvage Lejeune or Cycles Lejeune ) was a French manufacturer of racing bikes .
history
In 1947, the twin brothers Roger and Marcel Lejeune - former amateur cyclists - began making bicycles. In the 1950s they bought up the small manufacturer J. Beck on Rue Réaumur in Paris , whose brand was called Sauvage . The bikes were now marketed under the Sauvage-Lejeune name . The trademark of their bicycles was the caricature of a “ savage ”. The logo was perceived as offensive and could be the reason that the bicycles were sold again under the Lejeune brand from the late 1960s. In 1974 Lejeune bought vacant factory buildings from the Suze-Pernod company and started production at 39 avenue du Général Leclerc in Maisons-Alfort on the south-eastern outskirts of Paris. In 1998 the location was given up and production relocated to Morocco ; the buildings were demolished, only parts of the facade remained. In 2010 Marcel Lejeune died. Many well-known cyclists rode Lejeune bikes in the Tour de France , for example Jan Janssen , Greg LeMond , Johny Schleck , Henri Heintz or Claude and Bernard Guyot .
Sponsorship
Lejeune sponsored the professional cycling teams:
1961: USD - Sauvage-Lejeune - Pelforth 43
1962–1968: USD - Pelforth-Sauvage-Lejeune (winner of the team championship at the Tour de France 1964 )
1969–1971: Sonolor - Lejeune
1973 : De Kova - Lejeune
1974: Jobo - Lejeune
1975: Sporting - Lejeune - Sotto Mayor
1976–1978: Lejeune - BP
1979: DAF Trucks Aida (Lejeune bikes)
1980: DAF Trucks - Lejeune
1985: CSM Persan - Bic (Lejeune bikes)
Web links
Individual evidence
- ^ Base Mérimée
- ↑ a b Archived copy ( memento of the original from September 1, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
