Levante fair

Advertisement for the Levante Fair in 1934

Levante Exhibition Grounds with Belgian, Italian and French pavilions

The Levant Mass ( Hebrew יְרִיד הַמִּזְרָח Jərīd ha-Mizrach , German 'Orient Mass' ; Arabic معرض الشرق, DMG maʿriḍ aš-šarq 'Orient Exhibition'; English Levant Fair or Orient Fair ) was an international trade fair in Tel Aviv that took place from 1929 to 1936.

History and description

British pavilion by the architect Neufeld

Polish pavilion

The fair was first named Levant Fair in 1932 after a series of exhibitions and fairs , after the Levant , which denotes the countries of the Eastern Mediterranean. It was also the first trade fair with noteworthy international participation.

“A focal point in the successful implementation of architectural modernism is the Levante Fair of 1934.” Important architects such as Arieh Elhanani , Genia Awerbuch , Richard Kauffmann , Josef Neufeld and Arieh Sharon planned and built exhibition pavilions in the modern style . For the fair, medals were produced and awarded which, like the poster, show a stylized flying camel as a motif . The medals from 1932 and 1936 had the Israeli artist for Kamea amulets Moshe Murro according to the project El-Chananis, who was also graphic produced. The Israel Trade Fairs & Convention Center , which was later built on site, still uses this motif as its logo.

In 1934 the fair took place from April 26th to May 26th. The Israeli graphic artist Franz Krausz (1905–1998), who was born in Austria, designed the poster for the 1936 trade fair .

bibliography

Jaques Adler: The Levante Mass in Tel Aviv , in: Palestine: Journal for the Construction of Palestine , Issue 5 (1936), pp. 254-257.
Switzerland-Palestine - Levant Fair-Levantemesse, 26. IV.-26. V. 1934 (Tel Aviv): Switzerland at the Levant Fair , Zurich: Jewish Press Center, 1934.

Web links

Commons : Levante Mass - collection of images, videos and audio files

Individual evidence

↑ Philipp Messner: Tel Aviv and the revolution of the Hebrew typeface , in: 100th anniversary of Tel Aviv / 100th anniversary of Tel Aviv , Rebekka Denz, Alexander Dubrau and Nathanael Riemer (eds.) On behalf of the Association for Jewish Studies and the Institute for Jewish Studies of the University of Potsdam (= PaRDeS: Journal of the Association for Jewish Studies eV; Vol. 15), Potsdam: Universitätsverlag Potsdam, 2009, pp. 22–38, here p. 31. ISBN 978-3-86956-012-0 .
↑ The Orient Fair , on: Artlog , accessed October 26, 2012.
↑ Commercial exhibitions
^ Poster of the Levante Mass 1936

[1] Philipp Messner: Tel Aviv and the revolution of the Hebrew typeface , in: 100th anniversary of Tel Aviv / 100th anniversary of Tel Aviv , Rebekka Denz, Alexander Dubrau and Nathanael Riemer (eds.) On behalf of the Association for Jewish Studies and the Institute for Jewish Studies of the University of Potsdam (= PaRDeS: Journal of the Association for Jewish Studies eV; Vol. 15), Potsdam: Universitätsverlag Potsdam, 2009, pp. 22–38, here p. 31. ISBN 978-3-86956-012-0 .

[2] The Orient Fair , on: Artlog , accessed October 26, 2012.

[3] Commercial exhibitions

[4] Poster of the Levante Mass 1936