Ludwig Berekoven

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Ludwig Berekoven (born May 28, 1927 in Duisburg ) is a German economist .

Berekoven studied business administration at the Friedrich-Alexander-Universität Erlangen-Nürnberg , in 1960 he completed his studies with a doctorate on the subject of advertising for capital and production goods . His habilitation took place in 1965, after which he took over several professorships . In 1971 he was offered a professorship at the Faculty of Economics and Social Sciences at the Friedrich-Alexander University Erlangen-Nuremberg, where he held the chair for marketing , international marketing and trade until 1989 .

He researched and published in particular on business and market-related aspects of service providers , international marketing and trade marketing as well as on methods of market research .

Fonts (selection)

  • Advertising for capital and production goods, their possibilities and limits (dissertation). Modern industry, Munich 1961
  • Basics of renting mobile goods. Renting and renting as a business problem . Girardet, Essen 1967
  • The service company. Essence, structure, meaning . Gabler, Wiesbaden 1974. ISBN 3-409-33071-2
  • On the accuracy of oral surveys in social research . Lang, Bern 1975. ISBN 3-261-00935-7
  • The sales organization. Planning, construction, leadership . Herne, Berlin 1976. ISBN 3-482-57501-0
  • Market research (with Werner Eckert and Peter Ellenrieder). Gabler, Wiesbaden 1977. ISBN 3-409-36982-1 . 12th edition 2009, ISBN 978-3-8349-1548-1
  • International Marketing . Gabler, Wiesbaden 1978. ISBN 3-409-30311-1
  • International consumption adjustment. An analysis of European countries . Gabler, Wiesbaden 1978. ISBN 3-409-61011-1
  • Basics of marketing . Herne, Berlin 1978. ISBN 3-482-56391-8 . 5th edition 1993: Basics of Marketing , ISBN 3-482-56395-0
  • Long-term changes and perspectives in the branded goods business . Markenartikel-Verlag, Wiesbaden 1978.
  • Operations apprenticeship for drugstore retailers . Hoffmann, Munich 1979. ISBN 3-87347-027-6
  • The service market in the Federal Republic of Germany . Vandenhoeck and Ruprecht, Göttingen 1983. ISBN 3-525-13165-8
  • History of the German retail trade . Frankfurt am Main: Deutscher Fachverlag, Frankfurt am Main 1986. ISBN 3-87150-246-4 . 4th edition 1988, ISBN 3-87150-288-X
  • On the question of control of use in self-service wholesale . Lang, Frankfurt am Main 1987. ISBN 3-8204-1256-5
  • Successful retail marketing . Beck, Munich 1990. ISBN 3-406-33896-8 . 2nd edition 1995, ISBN 3-406-38219-3

Web links

personal data
SURNAME Berekoven, Ludwig
BRIEF DESCRIPTION German economist
DATE OF BIRTH May 28, 1927
PLACE OF BIRTH Duisburg