Manfred Leisenberg

M.Leisenberg in the lecture hall

Manfred Johannes Leisenberg (born July 14, 1954 in Sangerhausen ) is a scientist and professor in the field of computer science at the Bielefeld University of Applied Sciences .

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Since the 1970s, Leisenberg has been working on topics from practical and applied IT, media and internet technology and medical technology.

His academic research and teaching activities focus on social software and social media optimization as well as artificial intelligence and classification. Since June 2005 Leisenberg has been a "Foreign Professor" at the Faculty of Economics at Lomonossow University in Moscow.

His works concern u. a. virtual memory for operating systems and the use of unobserved artificial neural networks to solve problems in the areas of signal processing and data mining . A special focus of his research concerns the effective use of social software and mobile marketing applications for companies .

M. Leisenberg, N. Braunert: Social Media Recruiting - Course book for executives. IDG Business Media, Munich 2014, ISBN 978-3-942922-43-2 .
M. Leisenberg: Mobile Marketing: Tools and Monitoring for Practice. In: Marketing Review St. Gallen. No. 5, 2014, p. 52 ff.
M. Leisenberg, A. Schweifel: Social media for medium-sized companies - theses and recommendations for action. In: G. Lembke, N. Soyez (Ed.): Digital media in companies: Perspectives of the operational use of new media. Springer / Gabler, 2012, ISBN 978-3-642-29905-6 .

F. Roebers, M. Leisenberg: WEB 2.0 in the company: Theory & Practice - A course book for managers. Tredition-Verlag, Hamburg 2010, ISBN 978-3-86850-634-1 .

M. Leisenberg: Web 2.0 - an opportunity for market research. In: Computerwoche . 26/2008.

personal data
SURNAME	Leisenberg, Manfred
ALTERNATIVE NAMES	Leisenberg, Manfred Johannes (full name)
BRIEF DESCRIPTION	German computer scientist and university professor
DATE OF BIRTH	July 14, 1954
PLACE OF BIRTH	Sangerhausen