Marcus Stump

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Marcus Stumpf (born June 15, 1974 in Salmünster ) is a German economist and marketing expert. He is Professor of Business Administration , in particular Marketing and Brand Management at the FOM University of Economics & Management , University of Applied Sciences, and Scientific Director of the Competence Center Marketing and Sales Management (KCMS).

education

Stumpf began his university career at the University of Bayreuth , where he studied business administration with a focus on marketing and service marketing . After graduating in Bayreuth, he did his doctorate at the University of Basel at the chair of Manfred Bruhn with a research thesis on "Monitoring the success of integrated communication". In 2005 he received the Seghezzi Prize for his dissertation from the Swiss Association for Quality (SAQ).

Professional Activities

The doctorate was followed by several years of consulting and management practice. He worked as a senior consultant at the ZMU Marketing Academy in Oestrich-Winkel and as a research associate and project manager at the Management Academy of the German Olympic Sports Confederation in Cologne. As managing director, he was ultimately responsible for brand management and marketing of the second largest German sports association - the German Gymnastics Federation (DTB). He accompanied u. a. the brand relaunch of the association brand and was responsible with his team for the marketing of the national gymnastics team and the EnBW Gymnastics World Championship 2007 in Stuttgart.

After more than five years as head of department and professor for marketing and relationship management in the business administration course at the Salzburg University of Applied Sciences , Professor Dr. Stumpf was appointed to Macromedia University in 2015 and finally to the FOM University of Economics & Management in Frankfurt am Main in 2016 . Marcus Stumpf does not limit his activities as a lecturer to courses for young academics. It is also focused on the further training of executives in the German, Austrian and Swiss economy. So he is committed u. a. as part of Executive MBA programs at the University of Bayreuth , the Danube University in Krems and at the Swiss Training Center for Marketing, Advertising and Communication (SAWI) in Zurich / Dübendorf.

As the founder and head of the Employer Branding Institute (Frankfurt am Main - Salzburg) as well as the founder and managing director of the consulting company relatio, he works as an independent consultant for companies and organizations.

Research priorities

Stumpf has published numerous books as well as over 70 book chapters and articles in specialist journals on the topics of association management, strategic marketing , brand management and branding, brand psychology and neuromarketing , employer branding , integrated corporate and marketing communication as well as customer relationship management and customer orientation . He is also the editor of PraxisWISSEN - German Journal of Marketing .

Publications (selection)

  • Marcus Stumpf: Success control of integrated communication - measurement of the development status of integrated communication in companies, Basler Schriften zum Marketing. Gabler, Wiesbaden 2005, ISBN 3-409-03447-1 .
  • Marcus Stumpf (Ed.): Communication in Change & Risk - Communication in Change & Risk , Proceedings of the 12th Interdisciplinary Symposium of the Research Cooperation European Cultures in Business Communication (EUKO). Self-published, Salzburg 2012.
  • Günter Hofbauer, Annette Pattloch, Marcus Stumpf (eds.): Marketing in research and practice. uni-edition, Berlin 2013, ISBN 978-3-942171-98-4 .
  • Wolfgang Immerschitt, Marcus Stumpf: Employer Branding for SMEs - SMEs as an attractive employer. Springer Gabler, Wiesbaden 2014, ISBN 978-3-658-01203-8 .
  • Marcus Stumpf, Iris Teufl: Cause related marketing - basics, success factors, practical examples , Springer Gabler, Wiesbaden 2014, ISBN 978-3-8349-3041-5 .
  • Marcus Stumpf, Stefan Wehmeier (Ed.): Communication in Change and Risk - Consequences for Business Communication under the Conditions of Change and Uncertainty. Springer VS, Wiesbaden 2014, ISBN 978-3-658-00217-6 .
  • Marcus Stumpf, Regina Braun: "Customers help customers" as a method of customer integration when providing services. Theoretical and empirical analysis with recommendations for the use of service communities, Salzburg Management Studies, No. 2. Salzburg University of Applied Sciences, Salzburg 2015, ISBN 978-3-9503300-1-4 .
  • Marcus Stumpf (Ed.): The ten most important future topics in marketing. Haufe, Munich 2016, ISBN 978-3-648-07972-0 .
  • Andrea Rumler, Marcus Stumpf (ed.): Communication and brand controlling. uni-Edition, Berlin 2016, ISBN 978-3-944072-79-1 .
  • Marcus Stumpf (Ed.): Communication and digitization, proceedings for the 17th interdisciplinary conference of the research network European Cultures in Business and Corporate Communication (EUKO). MA Akademie Verlags- und Druck-Gesellschaft mbH, Essen 2017, ISSN 2365-5461.
  • Andrea Rumler, Marcus Stumpf (ed.): Customer integration and customer empowerment. uni-Edition, Berlin 2017, ISBN 978-3-944072-94-4 .
  • Andrea Rumler, Marcus Stumpf (Ed.): Digital Transformation of Marketing. uni-Edition, Berlin 2018, ISBN 978-3-947208-07-4 .
  • Marcus Stumpf (Ed.): Digitization and Communication - Consequences of the Digital Transformation for Business Communication. Springer VS, Wiesbaden 2019, ISBN 978-3-658-26113-9 .
  • Andrea Rumler, Marcus Stumpf (Ed.): Entrepreneurial Marketing. uni-Edition, Berlin 2019, ISBN 978-3-947208-18-0 .
  • Wolfgang Immerschitt, Marcus Stumpf: Employer Branding for SMEs - The SME as an Attractive Employer , 2nd edition. Springer Gabler, Wiesbaden 2019, ISBN 978-3-658-23132-3 .

Web links

Individual evidence

  1. ↑ Prof. Dr. Marcus Stumpf - short biography. Website of the FOM University of Economics & Management, study location Frankfurt am Main. Retrieved September 24, 2019.
  2. ↑ Competence Center Marketing and Sales Management (KCMS) - Website of the KCMS. Website of the Competence Center Marketing and Sales Management (KCMS) of the FOM University of Economics & Management. Retrieved September 24, 2019.
  3. ↑ Seghezzi Prize - Prize Winners. Website of the Swiss Association for Quality (SAQ). Retrieved September 24, 2019.
  4. ↑ Employer Branding Institute - team members with short biography. Website of the Employer Branding Institute (Frankfurt am Main - Salzburg). Retrieved September 24, 2019.
  5. ↑ Management consultancy relatio GmbH - team members with a short biography. Website of the management consultancy relatio GmbH. Retrieved October 20, 2019.
personal data
SURNAME Blunt, Marcus
BRIEF DESCRIPTION German economist, university professor for marketing and brand management
DATE OF BIRTH June 15, 1974
PLACE OF BIRTH Salmunster