Mario Pufahl

from Wikipedia, the free encyclopedia

Mario Pufahl (* 1971 in Düsseldorf ) is a German lecturer , author and management consultant .

Life

Pufahl studied business administration at the Westfälische Wilhelms-Universität in Münster with a focus on marketing and international marketing under Heribert Meffert, and since 1990 has taken on projects to optimize marketing and sales. He has been teaching CRM in several master’s courses at the International School of Management Dortmund since 2006 .

Pufahl was head of the “Sales” business segment in the consulting firm Horváth & Partners , where he focused on the topics of sales excellence and sales management.

Pufahl is a board member of ec4u expert consulting ag and is responsible for national sales of the entire ec4u portfolio as well as international business development and market expansion. In his role, Pufahl supports various startups in strategy development and implementation in marketing and sales as an advisory board member.

In addition to strategy, organization and business process management, his main focus is on sales controlling, which Pufahl regards as a strategic, future-oriented method.

Books

  • M. Pufahl: Sales Performance Management: Excellence in sales with holistic control concepts. Springer Gabler, Heidelberg 2015, ISBN 978-3-658-05652-0 .
  • M. Pufahl, L. Ehrensperger, P. Stehling: Oracle CRM - Best Practices. Vieweg + Teubner, 2010, ISBN 978-3-8348-1240-7 .
  • M. Pufahl: Sales controlling . 5th edition. Springer Gabler, Wiesbaden 2014, ISBN 978-3-658-04386-5 .
  • G. Stokburger, M. Pufahl: Reducing costs with CRM - Customer Relationship Management as an instrument for business success. Gabler, Wiesbaden 2002, ISBN 3-409-11939-6 .
  • M. Pufahl, D. Laux, J. Gruhler: Sales strategies for medium- sized companies. Gabler, Wiesbaden 2006, ISBN 3-8349-0036-2 .
  • M. Pufahl, G. Happe (ed.): Innovative sales management. Gabler, Wiesbaden 2005, ISBN 3-409-12560-4 .
  • M. Pufahl: Increased efficiency in B2B sales through standardized sales project management. ISBN 978-3-95836-058-7

Web links

Individual evidence

  1. ↑ Management - ec4u. In: ec4u. Retrieved May 19, 2016 .
  2. ↑ ec4u expands German board of directors with sales expert Mario Pufahl - ec4u. In: ec4u. April 2, 2014, accessed May 19, 2016 .
  3. ^ Board Partners: Mario Pufahl. In: www.board-partners.com. Retrieved May 19, 2016 .
personal data
SURNAME Pufahl, Mario
BRIEF DESCRIPTION German lecturer, author and management consultant
DATE OF BIRTH 1971
PLACE OF BIRTH Dusseldorf