Marlene Posner-Landsch

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Marlene Posner-Landsch (born Landsch , formerly married to Heck ; born February 14, 1941 in Wesseling ) is a German semiotic and communication theorist .

Life

Her parents were the railway official Wilhelm Landsch and his wife Änne, b. Schmitz. First, Marlene Landsch attended elementary school in her birthplace Wesseling (1947 to 1955) and then the modern-language grammar school for girls at the Ursuline School in Hersel , where she graduated from high school in 1962. She then studied German literature, education, philosophy and communication science at the Rheinische Friedrich-Wilhelms-Universität Bonn . In 1969, she was there with the Scriptures The "open secret": the death of representation in the lyrical work of Rainer Maria Rilke to Dr. phil. doctorate (under the name Marlene Heck).

From 1970 she did a traineeship for West German Broadcasting in the areas of school radio and school television. From 1970 to 1971 she was also a research assistant for media didactics at the Rhineland-Palatinate University of Education . She worked on a federal-state project on the use of media in schools. In 1971 she passed the state examination and in the same year became professor for media didactics at the University of Education in Berlin .

Posner-Landsch then moved to the Berlin Institute for Mass Media and Communication Studies at the Free University of Berlin , where she held a professorship for communication theory and semiotics from 1980 until her retirement in 2006. By researching the character theory aspects of corporate communication, she supported the inclusion of this form of communication in journalism and communication studies and opened up new areas for character theory. Among other things, she published on storytelling as a method of corporate communication.

Since her retirement, Posner-Landsch has been working as a freelance management consultant with a focus on corporate communications .

Posner-Landsch lives in Berlin-Friedenau . From 1971 to 2001 she was married to Roland Posner , Professor of Semiotics at the TU Berlin. The marriage had three children.

Fonts

Book publications

  • Culture Evolution: Case Studies and Synthesis. (as editor), Lang, Frankfurt 1992, ISBN 3-631-45336-1
  • Wolfgang König : Culture and Technology. About their theory and practice in the modern world. (as co-editor), Lang, Frankfurt 1993, ISBN 3-631-44642-X .
  • StoryTelling - StorySelling. Fairy tales and storytellers in business. Halem, Cologne 2006, ISBN 3-931606-98-8 .

Scientific articles (selection)

  • Marketing. Customer loyalty and self-presentation using the example of mass media. In: Jeff Bernard, Josef Wallmannsberger, Gloria Withalm (eds.): World of Signs, World of Things. ÖGS, Vienna 1997, pp. 171-200.
  • Communication disorders between foreign patients and local doctors. In: Matthias David, Theda Borde, Heribert Kentenich (eds.): Migration and health. Description of the state and future models. Mabuse-Verlag, Frankfurt 1998, pp. 59-79.
  • Corporate communication in media operations. In: Stephan Ruß-Mohl, Susanne Fengler (ed.): Media on the media stage. On the future of media journalism and media PR. Dahlem University Press, Berlin 2000, ISBN 3-934504-03-5 , pp. 92-104.
  • Business journalism and storytelling - nothing is more exciting than business. Michael Krzeminski (Ed.): Professionalism of Communication. Media professions between mandate and autonomy. Lutz Huth on his 60th birthday. Halem, Cologne 2002, ISBN 3-931606-48-1 , pp. 83-95.

Web links

Individual evidence

  1. ↑ a b Marlene Heck: The "Offen-Geheime": on the portrayal of death in Rainer Maria Rilke's lyric work. E. Freundehammer, 1970, p. 229.
  2. ↑ Stephan Russ-Mohl : Media on the media stage: on the future of media journalism and media PR. Dahlem University Press, Berlin 2000, p. 262.
  3. ↑ Marlene Posner-Landsch In: Walter Heistermann (ed.), Siegfried Aust, Otto Büsch: Treatises from the Pedagogical University Berlin. Colloquium Verlag, Berlin 1974, p. 351.
  4. ^ Karol Kubicki : Social Sciences at the Free University of Berlin. V&R unipress GmbH, Göttingen 2013, p. 251.
  5. ↑ Biography of Roland Posner semiotik.tu-berlin.de. Retrieved November 15, 2018.
personal data
SURNAME Posner-Landsch, Marlene
ALTERNATIVE NAMES Landsch, Marlene; Heck, Marlene
BRIEF DESCRIPTION German semiotic
DATE OF BIRTH February 14, 1941
PLACE OF BIRTH Wesseling