Mast hunter

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Mast-Jägermeister SE
legal form European society
founding 1878
Seat Wolfenbüttel , Germany
management
  • Michael Volke, Chairman of the Board of Management
  • Denis Schrey
  • Christopher Ratsch
Number of employees 900
sales around EUR 500 million (2018)
Branch spirits
Website www.mast-jaegermeister.de

Jägermeister in Wolfenbüttel

The Mast-Jägermeister SE is a non-listed European company whose shares are privately owned by the family Findel-Mast. The headquarters of Mast-Jägermeister SE is located in Lower Saxony Wolfenbüttel . Günter Mast was the company's managing director for many years .

history

The company was founded by Wilhelm Mast in 1878 as a vinegar factory and wine shop in Wolfenbüttel. His son Curt Mast invented the recipe for the herbal liqueur Jägermeister in 1934 and launched it for the first time in 1935. In 1947 he converted his company into W. Mast GmbH . After Curt Mast's death in 1970, his daughter Annemarie Findel-Mast became the main shareholder in the company and the GmbH was reorganized into W. Mast Kommanditgesellschaft . In 1987 the company was transformed into Mast-Jägermeister AG, a non-listed stock corporation. In 2008 she passed her shares on within the family. Annemarie Findel-Mast died in January 2010. In July 2010 the Viennese Cervus Beteiligungsverwaltungs AG was founded, in which the Wolfenbütteler Mast-Jägermeister AG was the sole shareholder. In December 2010, the two companies merged, with Cervus being completely absorbed by Mast-Jägermeister. In 2011 there was a change in the corporate form according to European law and thus the establishment of Mast-Jägermeister SE based in Wolfenbüttel. At the end of September 2016, Paolo Dell'Antonio , who had been CFO on the board since 1999 and also board spokesman since 2007, left the company.

Products

The main turnover of the company is achieved with the herbal liqueur Jägermeister. Mast-Jägermeister SE used to manufacture a large number of products. Between 1935 and 1983, various spirits were produced, including various grain varieties, fruit, honey and coffee liqueurs, gin and Boonekamp . Over time, production focused on the main product, Jägermeister. The lesser known sloe fire is still produced.

Today (as of August 2019) the product range consists of: Jägermeister, Jägermeister Manifest (advertised as "super-premium herbal liqueur" ), sloe fire, and the Jägermeister character sharp (advertised as a "tightened version of the original Jägermeister" ).

Sales figures

According to publications on the Internet, the company had sales totaling 81.2 million 0.7-l bottles in the 2007 financial year, which represents a six percent increase compared to 2006. The majority of 75% of sales were achieved in over 80 countries worldwide.
In the 2008 financial year, sales totaled 82.4 million 0.7-liter bottles. In 2016, according to the company, it totaled 91.4 million 0.7-l bottles.

The USA was the strongest sales market in 2016 with 25%. In the relevant ranking of international premium spirits by the US magazine Impact International , Jägermeister ranks in the top segment alongside Smirnoff , Bacardi and Absolut .

Shareholders

  • 55% Florian Rehm (41)
  • 35% Christina wing (40)
  • 10% Andreas Kreuter

Web links

Commons : Mast-Jägermeister headquarters  - collection of images, videos and audio files

Individual evidence

  1. ↑ Neuscheler, Tillmann: We shot Jägermeister wild , in: Frankfurter Allgemeine Zeitung of February 4, 2019, accessed on February 4, 2019.
  2. ↑ Braunschweiger Zeitung of January 15, 2010, p. 7
  3. ↑ Announcement  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Mast-Jägermeister AG HRB 7599 from November 12, 2010 (Braunschweiger Zeitung / newsclick.de)@1@ 2Template: Toter Link / handelsregister.newsclick.de  
  4. ↑ Announcement of deletion  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Cervus Beteiligungsverwaltungs AG FN 347950t of March 10, 2011@1@ 2Template: Toter Link / www.wienerzeitung.at  
  5. ↑ Extract from the commercial register  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Cervus Beteiligungsverwaltungs AG (firmenabc.at)@1@ 2Template: Dead Link / www.firmenabc.at  
  6. ↑ Change at Jägermeister: Michael Volke becomes chairman of the ›absatzwirtschaft. In: www.absatzwirtschaft.de. Retrieved January 8, 2017 .
  7. ↑ Products. In: mast-jaegermeister.de . Mast-Jägermeister SE, accessed on August 23, 2019 .
  8. ↑ Press release: Jägermeister continues upward trend , March 16, 2009, mast-jaegermeister.ag  ( page can no longer be accessed , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.mast-jaegermeister.ag  
  9. ↑ Press release : Jägermeister continues to grow steadily , March 2010, mast-jaegermeister.de  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.mast-jaegermeister.ag  
  10. ↑ Florian Langenscheidt , Bernd Venohr (Hrsg.): Lexicon of German world market leaders. The premier class of German companies in words and pictures . German Standards Editions, Cologne 2010, ISBN 978-3-86936-221-2 .
  11. ^ Announcement Mast-Jägermeister SE. Retrieved July 12, 2016 .
  12. ↑ Gerhard Hegmann: Jägermeister owner is giving away her shares . In: Welt Online . August 13, 2015 ( welt.de [accessed July 12, 2016]).
  13. ↑ Neuscheler, Tillmann: "We shot Jägermeister wildly" , in Frankfurter Allgemeine Zeitung, February 4, 2019, accessed on February 4, 2019

Coordinates: 52 ° 10 ′ 3 ″  N , 10 ° 32 ′ 50 ″  E