MBS Nuremberg

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MBS Nuremberg GmbH

logo
legal form GmbH
founding 1982
Seat Nuremberg , Germany
management
  • Oliver Reinke
  • Marcus Modsching
Number of employees approx. 120
Branch Advertising, photography, e-commerce services, digital
Website www.mbs-team.de
As of December 31, 2016

MBS Nuremberg (formerly Maul-Belser Studios) is a German service company based in Nuremberg . The full-service agency works in the fields of advertising , photography , e-commerce services and digital. The company emerged from the Maul-Belser printing works that were merged in 1982. MBS is now part of the Bertelsmann Printing Group , Europe's largest printing group.

history

After the Second World War , gravure printing became a widespread printing technique . In 1976 Bertelsmann took over the two traditional printing companies Maul & Co. from Nuremberg and Chr. Belser from Stuttgart . In 1982 both companies were merged under the name Maul-Belser. Schickedanz Holding, which joined Maul & Co. in 1971, remained a minority shareholder with 25% of Maul-Belser. The company developed into one of the employers with the highest turnover in Central Franconia . Maul-Belser received more attention in the late 1980s, among other things, because the company received an order to print part of the print run of the news magazine Der Spiegel . This led to conflicts over a works agreement that regulated working hours differently from the collective agreement .

In addition to the printing company, the Maul-Belser Studios division advanced to become a leading service provider for the advertising industry in Europe. At the beginning of the 1990s, the company positioned itself for the first time as a full-service agency for conception, layout and photography. In order to stand out from the increasing competition from other European countries, Maul-Belser also built a new printing center in Nuremberg from 1993 for over 130 million German marks. It was one of the world's first gravure presses with a width of 3.5 meters. By the end of the 1990s the number of employees rose to over 1,200 with a turnover of one billion marks .

Gunter Thielen shaped the company in the 1980s and 1990s . In addition to managing Maul-Belser, he was in charge of Bertelsmann's printing and industrial division. In 1999, it was given the name Arvato to illustrate the change to an international communications and media service provider. Maul-Belser's business fit this strategy, which is why, according to media reports, Bertelsmann expressed interest in acquiring the remaining shares as early as 2004. The ailing retail group KarstadtQuelle owned by the Schickedanz family still held 25% and only officially put it up for sale in 2005. In the same year, Arvato, Gruner + Jahr and Axel Springer pooled their printing activities in the Prinovis company. Bertelsmann initially brought in 75% of Maul-Belser and then negotiated the sale with KarstadtQuelle, which was completed in 2006.

As a wholly owned subsidiary of Prinovis, the largest gravure printing company in Europe, the Maul-Belser Studios became "MBS". In 2011 the company was realigned as a "company for perception and visualization". When the Bertelsmann Printing Group was founded on January 1, 2016, MBS and its parent company Prinovis moved under the umbrella of the new group of companies . MBS is one of 13 largely independent business units there.

Services

The company operates as an advertising agency for start-ups , medium -sized and large companies. It designs, creates and produces advertisements, catalogs and campaigns for various industries. MBS maintains its own studios for photography , which together cover more than 5,000 square meters. Fashion photography is one of the most important fields of work . In addition, MBS supports its customers in setting up and maintaining online shops , including technology and logistics ( e-commerce ). The expansion of the digital area as the company's fourth pillar completes the range with state-of-the-art solutions for web, desktop and mobile. With over 120 employees today, MBS is one of the largest communications agencies in the region.

Web links

Individual evidence

  1. ↑ a b company register. Bundesanzeiger Verlag, accessed on April 1, 2017 (Nuremberg District Court, HRB 13883).
  2. ↑ a b c 175 Years of Bertelsmann: A Future Story . C. Bertelsmann Verlag, Munich 2010, ISBN 978-3-570-10175-9 , pp. 354 .
  3. ↑ a b c Imprint. MBS Nuremberg, accessed April 1, 2017 .
  4. ↑ Europe's largest printing group . In: New Westphalian . November 6, 2015, p. 11 .
  5. ^ Klaus Wonneberger: Withstanding competitive pressure . Maul-Belser: Rotogravure market leader in Europe. In: Nürnberger Nachrichten . January 27, 2004.
  6. ↑ Schickedanz is picky . In: Rhein-Zeitung . August 13, 1997.
  7. ↑ Mayer Wolfgang: Top 40 in Middle Franconia . Top-selling companies in the administrative district. In: Nürnberger Nachrichten . June 3, 1991.
  8. ↑ The heirs put pressure on . In: WirtschaftsWoche . April 22, 1988, p. 58 .
  9. Jump up ↑ Maul-Belser . Executives threatened to stop the investment project. In: Nürnberger Nachrichten . October 28, 1992.
  10. ↑ Secret Seduction . Number 1 in the advertising photo industry in Europe. In: Nürnberger Nachrichten . February 11, 1991.
  11. ↑ Complete service . In: horizon . March 20, 1992, p. 47 .
  12. ↑ Maul Belser: Tough competition from abroad . In: Handelsblatt . October 22, 1993, p. 26 .
  13. ↑ New dimensions in gravure technology . In: German printer . October 28, 1993, p. 7 .
  14. ↑ Bertelsmann Industrie expects significant growth impulses . In: German printer . August 4, 1994, p. 5 .
  15. ↑ Germany's secret printing center . More than 50 million magazines a month. In: VDI news . October 9, 1998, p. 7 .
  16. ↑ The quiet follows the fast . In: horizon . August 1, 2002, p. 14 .
  17. ↑ line rejuvenated . Change in Maul-Belser's executive suite. In: Nürnberger Nachrichten . May 12, 1997.
  18. ↑ New name, new goals . In: Darmstädter Echo . June 9, 1999.
  19. ↑ The new name is intended to document change . In: Frankfurter Rundschau . June 9, 1999, p. 16 .
  20. ↑ Maul-Belser shares in Bertelsmann? In: German printer . September 30, 2004, p. 6 .
  21. ↑ Klaus Wonneberger: What role does Maul-Belser play? Nuremberg hardly has any more chances of getting the headquarters of the new gravure giant. In: Nürnberger Nachrichten . May 8, 2004.
  22. ^ Gregory Lipinski: Karstadt puts printing works for sale. In: Handelsblatt. August 1, 2005, accessed April 1, 2017 .
  23. ↑ Bertelsmann and Springer create new printing giants in Europe . In: The world . September 3, 2004, p. 14 .
  24. ↑ New printing giant before it was founded . In: Hamburger Abendblatt . September 3, 2004, p. 23 .
  25. ↑ Bertelsmann and Springer are planning printing giants . In: Kölner Stadt-Anzeiger . September 3, 2004.
  26. ^ Gregory Lipinski, Hans-Peter Siebenhaar: Prinovis negotiates with KarstadtQuelle. In: Handelsblatt. July 27, 2005, accessed April 1, 2017 .
  27. ^ Karstadt: Maul-Belser stake sold. (No longer available online.) German printer, May 8, 2006, formerly in the original ; Retrieved April 1, 2017 .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.print.de  
  28. ↑ Isabell Hülsen , Christiane Ronke: Secret thing Maul-Belser . In: Financial Times Germany . May 5, 2006, p. 8 .
  29. ↑ Klaus Wonneberger: The gravure market suffers from overcapacity . In: Nürnberger Nachrichten . April 21, 2007.
  30. ↑ Nuremberg has always been pressure . In: Nürnberger Zeitung . July 19, 2013, p. 11 .
  31. ↑ The largest gravure printing company in Germany . In: Saxon newspaper . October 14, 2005, p. 21 .
  32. ↑ Marc Böschen: Prinovis printing company is starting aggressively . In: Financial Times Germany . July 27, 2005, p. 6 .
  33. ↑ MBS Nuremberg. In: Design made in Germany. Retrieved May 4, 2017 .
  34. ↑ Uli Busch: MBS is growing. In: Advertise & Sell. April 10, 2012, Retrieved May 4, 2017 .
  35. ↑ Gerd Bergmann: Axel Hentrei takes over sole management of the Bertelsmann Printing Group. (No longer available online.) German printer, September 30, 2016, archived from the original on July 27, 2017 ; Retrieved April 1, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.print.de
  36. ↑ Business Units . Bertelsmann Printing Group, accessed April 1, 2017 .
  37. ↑ advertising agency. MBS Nuremberg, accessed April 1, 2017 .
  38. ↑ photography. MBS Nuremberg, accessed April 1, 2017 .
  39. ↑ E-Commerce Services. MBS Nuremberg, accessed April 1, 2017 .
  40. ^ Judith Stephan: Ruth Höfner joins the management team. In: Advertise & Sell. February 12, 2013, accessed April 1, 2017 .
  41. ↑ MBS Nuremberg GmbH. In: dasauge. Retrieved May 11, 2017 .

Coordinates: 49 ° 24 '22.4 "  N , 11 ° 7' 55.7"  E