Media association

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As a media group is called the inter-media entanglement of various individual media . The media theorist Werner Faulstich primarily differentiates between three media associations, namely the relationship between television and books , films and sound carriers .

In addition, there are further media networks such as the technical, aesthetic and partly personal entanglement of Photography and Film Arts (from the early 20th century), from silent film and gramophone , the sound film and characteristic of the thinking in the media system in the early 20th century is also Lászlo Moholy-Nagy's concept of the “sound film apparatus” .

Television emerged from the media network of film, video telegraphy and radio ( mechanical television from around 1880, functional systems from around 1911, electronic television from around 1923), and digitalization finally integrated almost all previous media into the computer medium .

For Friedrich Kittler , the three media gramophone, film and typewriter form a historical intermediate step on the way to a total media network . Also, multimedia or the digitized universal medium computer can be seen as such a media group.

This sounds even more technology-centered with Norbert Bolz : “Today people are no longer tool users, but switching moments in the media network. That is why more and more computer metaphors are being used for self-relationships - we lock into circuits. "

See also


  • Norbert Bolz : At the end of the Gutenberg galaxy. The new communication relationships . Munich 1993.
  • Friedrich Kittler : gramophone - film - typewriter . Berlin 1986.
  • Tobias Kurwinkel: Media Association . In: Lexicon of children's and youth films in the cinema, on television and on video. Edited by Horst Schäfer. Part 6: Genre, Topics and Aspects. 42. Supplementary delivery. Meitingen: Corian-Verlag, 2013.
  • Hartmut Winkler : Docuverse. On the media theory of computers . Klaus Boer Verlag, Munich 1997.

Web links

Individual evidence

  1. Norbert Bolz: At the end of the Gutenberg galaxy , p. 116.