Media diversity monitor
The media diversity monitor (own spelling: MedienVielfaltsMonitor ) determines the weight of the media for the formation of information and opinion and provides information about the (quantitative) opinion power of the media groups . It was developed by the Bavarian State Center for New Media (BLM) and was first published in October 2012. The monitor is primarily based on the ever performed and recognized in the market coverage studies of the Arbeitsgemeinschaft Media-Analyze (AGMA), the Television Research Partnership (AGF) and Nielsen Online and an empirical study on the formation of opinion weight of the media categories of TNS Infratest . It appears every six months and has been part of the media convergence monitor of the media authorities since spring 2015 .
Results of monitor 1/2015
The opinion market in Germany is therefore shaped by five media groups, which have almost 60 percent of the power of opinion. In November 2015, ARD had the largest shares with a share of 22.4 percent, Bertelsmann with 12.4 percent, ProSiebenSat.1 with 8.0 percent, Axel Springer with 7.9 percent and ZDF with 7.5 percent. Nine other media companies have a share of the opinion market of over 1 percent each. Together they account for 17.4 percent. Compared to the first half of 2012, the Funke media group achieved the greatest growth in the German opinion market. The Essen company has since increased its market share by 1.1 percent. The main reason for this was, among other things, acquisitions in the print media sector . In contrast, the media group Bertelsmann (including the majority company of RTL Group and Gruner + Jahr ) has lost its influence on the opinion market with a decline of 1.8 percent since 2012.
Objectives of the report
The media diversity monitor provides politics, media providers and users as well as society with transparency about the weight of the media offerings and the individual media groups. The basic data of the monitor are continuously updated in order to provide an up-to-date and regular report on the diversity of the media offering as well as possible threats to the diversity of opinion through excessive opinion-power of individual companies.
The media diversity monitor is part of the “media convergence monitor” project of the state media authorities, with which the state media authorities collect and evaluate data on the status and development of the broadcasting and media landscape. Ownership and ownership structures as well as effects on media diversity and opinion-forming in Germany can be assessed in this way. For the first time, radio, print and online media are recorded together.
The media convergence monitor consists of two elements: the media diversity monitor and the media participation database. The media diversity monitor displays the media relevant to opinion-forming in a network by linking the reach data from television, radio, print and online. The database , which is based on the surveys of the commission to determine the concentration in the media sector (KEK) on television, has been expanded to include relevant data from the print and online sectors and for the first time also shows cross-media corporate interrelations . The media database of the media convergence monitor and the studies based on it are updated at regular intervals.
Web links
- Media convergence monitor
- The media companies
- die medienanstalten-PM 21/2016; The power of opinion of the major media groups in Germany has fallen. Press release on the results of the Media Diversity Monitor 1/2016 - die-medienanstalten.de, October 25, 2016